Skol Sensation Music Festival – The First Audio Print Ad

Print advertising may be a dying medium with the rapid rise of the Internet and social media, but, with the Skol Sensation audio print ads, companies can make print advertising interactive and tech-savvy, subsequently finding a place in magazines and newspapers.
The first of its kind, this plug and play print advertisement from Skol Sensation was designed to promote a music festival in Brazil. The company came up with the revolutionary idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to an audio message (whispered by a seductive woman’s voice to target the appropriate audience) simply by plugging a headset in the jack.
This genius innovation can be adapted by many marketing companies as well as brands looking to expand their advertising domain.
Reblogged from Jay Mug

Advertising Agency: F/Nazca Saatchi & Saatchi


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