Norte Beer – The Best Excuse Ever

Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires

Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Production Company: Primo
Director: Felipe&Pancho
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango



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