Lidl Supermarkets – First Class for All

“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.

Advertising Agency: Leo Burnett Iberia
Chief Creative Officer: Chacho Puebla
Creative Director Erick Rosa, Renato Lopes
Art Director: Pedro Hefs, Luciana Cani
Copywriter: Erick Rosa
Producer: Cristina Almeida
Production Company: Miss Dolores
Editor: Hugo Lage


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