Jeep Wrangler – Drive your track

The New Jeep Wrangler comes standard with a surround sound music system that makes the most of your music even with the top off and to launch this great new feature we created Drive your Track. How does drive your track work? The user is asked to upload his music and a special technology reads and displays the sound waves of that music. The site then finds the landscape images that match the sound wave shapes, finding the perfect landscape for each song. The web also reads your IP address and tracks your current location to calculate the distance and the path to get you to any place on the path of your music image and gives you useful information such as hotels, campsites, restaurants, monuments and special attractions in and around your destination.


Advertising Agency: Leo Burnett Iberia
Executive Creative Director: Chacho Puebla
Creative Director: Paulo Areas
Copywriter: Chacho Puebla
Art Directors: Paulo Areas, Lucas Zaiden
Designer: Lucas Zaiden
Digital Creatives: Horacio Panella, Victor Moreno
Head of Digital: Asier Garcia
Creative Advisor: Tura


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