Guinness – Surfers

The galloping sea horses of the Guinness “surfers” spot ushered in kind of advertising spectacular that had never been seen before in the UK.
It cost the brewer a small fortune to make but its impact was astonishing and many people still rate it the greatest ad of all time.
Using state-of-the-art technology, it was a true jaw-dropper in which crashing waves turn into stampeding horses that appear to be racing a group of surfers to the beach.
The ad was the result of nine days spent shooting surfers in Hawaii and a further three filming horses in a studio.
The spot boasted the same digital technology as that used for the movie Titanic and continued the theme of all good things come to those who wait with the surfers waiting for the ultimate wave just as Guinness drinkers wait for their pint to settle.

Agency: Abbott Mead Vickers BBDO

Writer: Tom Carty
Art director: Walter Campbell
Director: Jonathan Glazer
Production company: Academy


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