MTV – Balloons

Brief Explanation:
MTV Brazil Was Undergoing Several Transformations. The Generation Who Had Grown Up With The Station Was Giving Way To A Younger One, With New References. Our Greatest Challenge Was To Show The Historic Importance Of MTV To These New Viewers, While Showing A Path To Be Followed, Signalling The Ever Pioneering Character Of The Station.

Describe The Brief From The Client:
MTV Was About To Celebrate Its 21st Anniversary In Brazil. We Needed A Film That Would Communicate The Auspicious Event And Recall The Station’s Great Moments, Positioning It To The Audience With The Concept “The Music Never Stops”.

Description Of How You Arrived At The Final Design:
Balloons Are A Worldwide Icon For Celebration. The Idea Was To Tell The Stories And Show The Characters Of MTV’s 21 Year’s Existence With Balloons. The Essential Ingredients In The Implementation Were Simplicity And A Wealth Of Detail, Two Apparently Contradicting Factors.

Indication Of How Successful The Outcome Was In The Market:
The Film Was Shown On Several Movie Theatres And On MTV Itself, Generating Thousands Of Comments On Specialized Websites And Definitely Positioning MTV As The Station Where Music Never Stops.

Advertising Agency: Loducca Sao Paulo

Creative: Dulcidio Caldeira, Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation: Daniel Semanas
Final Art: Sindicato VFX
Sound Track: Hilton Raw


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