Smart – eBall Interactive Game

Posted: April 16, 2012 | Author: | Filed under: Ambient, Car, Case History, Digital, Event, Germany, Installation | Tags: , , , , , , , | Leave a comment

Daimler promoted the third generation Smart For Two electric drive car at the September 2011 Frankfurt Motor Show (IAA) with eBall, an interactive game event using cars to play a digital game of Ping Pong. The interactive event was designed to demonstrate the joy of driving a highly responsive car. Visitors were invited to sign in with their driver’s license, and given instructions on forward and reverse before engaging in a live duel using laser measurement technology. The campaign was extended with print, outdoor and guerilla elements on a European tour in 2012. The campaign won a Gold Cube for Interactive (Physical Innovation) at the 91st ADC Awards.

Advertising Agency: Proximity BBDO, Berlin
Creative Directors: Ton Hollander and Jens Ringena
Art Director: Daniel Schweinzer
Copywriter: Lukas Liske
Year: 2011