Banco do Brasil – The bank with clients names
Posted: September 3, 2012 Filed under: Ambient, Brazil, Cannes Lions, Case History, Direct, Installation, Promotion | Tags: all yours campaign, Artplan, Banco do Brasil, Brazil, Case History, client's name, Daniell Rezende, Direct, Gustavo Tirre, installation, Marcos Hosken, rebranding, Roberto Vilhena, Sergio Carvalho Leave a comment »
Banco do Brasil, the Latin America’s biggest bank with approximately 23 million clients, rebranded 300 of their entrance banners in nine Brazilian states to include client’s name. The rebranding was part of a bigger campaign to celebrate the fact that people were free tp change to another bank without paying an additional fee.
Banco do Brasil has 15.000 branches, and only a fraction of those were personalized, but the symbolic gesture created the sense that every Banco do Brasil client is unique. The campaign doubled the number of new accounts and spawned spontaneous media coverage.
Advertising Agency: ARTPLAN, Rio de Janeiro
Creative Drector: Roberto Vilhena
Copywriter: Gustavo Tirre, Daniell Rezende
Art Director: Marcos Hosken, Sergio Carvalho
Year: 2006
Bronze Lion
