Marcel Paris for Abolition.fr – Take a Stand against the death penalty
Posted: January 23, 2012 Filed under: Ambient, Case History, Digital, France, Press/Outdoor, Social | Tags: Abolition.fr, Ambient, Anne de Maupeou, Marcel Paris, National Library of France, ogether Against the Death Penalty, Outdoor, Sebastien Vacherot, take a stand, Veronique Sels Leave a comment »The death penalty is one of the most contested actions across the globe. Marcel Paris created a campaign for Abolotion.fr that encourages to people to take a stand against the death penalty, quite literally. At the National Library of France, two screens face one another. On one screen, stands a soldier and on the other stands a victim of the death penalty. In between, a sticker on the floor serves as the “take a stand” platform for passersby.
The association, Together Against the Death Penalty, was facing an efficiency problem with petitions in the street. Many people, even pro-abolition, hesitated to sign because they believed it wouldn’t be acted upon. How can we make people aware that they can make a difference ?
To confront bystanders to the reality of the death penalty, we installed two screens broadcasting a video of an imminent execution. A sticker invited passers-by to stand between the screens. When they did so, the film changed: the soldier lowered his rifle and the convicted person lifted up his head again. Our goal was to encourage people to sign a petition for the worldwide abolishment of the death penalty. They could do it through a simple QR code.
A symbolic place: The Francois Mitterrand National Library, named after the president who abolished the death penalty in France 30 years ago.
Awareness: Confronting passers-by with a realistic implementation can make them aware of a very real and current problem.
A call to action: By giving people a strong experience (ending the performance by physically intervening) and encouraging them to concretely take a stand by signing a petition against the death penalty.
Results
- More than 8,000 signatures collected within a month.
- 3 out of 10 people shared the petition on Facebook.
- 15% more new Facebook fans (during the following month).
- 18% more awareness thanks to blogs, newspapers and magazines.
- The petition is still available on abolition.fr and grows in numbers everyday.
Advertising Agency: Marcel, Paris, France
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Executive Creative Director: Veronique Sels, Anne De Maupeou, Sebastien Vacherot
Director/Film: Guillaume Couret
Year: 2011
Shortlist
Marcel Paris for France 24
Posted: September 6, 2011 Filed under: Animation, Cannes Lions, Case History, France, Press/Outdoor, TV/Film | Tags: Animation, Anne de Maupeou, arabic, beyond the news, bill gates, birds, Case History, Dimitri Guerassimov, Eric Jannon, France, France 24, Fred & Farid, international news, iPad, iphone, ipod, little boy, little girl, Marcel Paris, mona lisa, Obama, Press, Queen, Romain Galli, Sebastien Vacherot, The Tweets, TV/Film, Twitter, Veronique Sels Leave a comment »France24 International News Chanel – LITTLE BOY/LITTLE GIRL/MONA LISA
A young boy is manufacturing football balls in a sweatshop and starts dreaming he is on a football pitch, being cheered on by the crowd… Before the foreman brings him back to reality.
Speaking enthusiastically, a little girl tells her mum what she has done during the day. But one eventually sees she is speaking to a tombstone in a city that was devastated by war.
Executive Creative Directors: Fred & Farid
Art Directors: Sebastien Piacentini
Copywriters: Gregoire Chalopin
Production Company: WIZZ, Paris, France
Director: Stephane Hamache
Year: 2007
France24 International News Chanel – AFRICA/LEBANON/NUCLEAR
Executive Creative Directors: Fred & Farid
Art Directors: Gregoire Chalopin/Sebastien Piacentini/Tristan Dubois
Copywriters: Gregoire Chalopin/Sebastien Piacentini/Tristan Dubois
Year: 2007
France24 International News Chanel – BEYOND THE NEWS
France 24 goes beyond the news and unveils the machine working behind every important international event.
Creative Directors: Frederic Temin/Anne de Maupeou
Art Director: Dimitri Guerassimov
Copywriter: Eric Jannon
Year: 2007
Silver Lion for the Campaign
France24 Live on iPhone – COUPLE/COPS/SOLDIERS/CRYING WOMAN
Chief Creative Officers: Frederic Temin, Anne De Maupeou
Copywriter: Eric Jannon
Art Directors: Dimitri Guerassimov, Romain Galli
Photographer: Owen Franken/Corbis
France24 on Twitter – BIRDS
We all know the role of social networks and Internet in spreading revolutions in Tunisia, Egypt and Libya.Social networks are now an essential source of information, as evidenced by the results obtained by France24, the French international news channel that broadcasts in three languages (French, English and Arabic).
It’s mainly the Arabic language version that broke all audience records during this period. But the channel as a whole has benefited from an increase in audience : in March 2011, france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views.
The channel has also been very successful on Twitter thanks to its intense coverage of the Arab Spring, with a large amount of tweets dedicated to the topic, which enabled the channel to quintuple the number of followers of its Twitter account since the beginning of the year.
Based on these exceptional results, France24 and its agency Marcel have decided to highlight the link between freedom of information and freedom of expression on Internet.
Executive Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van
Copywriters: Martin Rocaboy
Illustrator/Gadhafi: Marie Morency
Illustrator/Mubarak: Souen Le Van
Illustrator/Ben Ali: KIM Florence Lucas
Production Company: Mr Hyde, Paris, France
Director: Philippe Grammaticopoulos
Music/Artist title: Christophe Juli
Year: 2011
Shortlist
France24 International News in Arabic – HU JINTAO/QUEEN/OBAMA/BILL GATES
France 24, the french international news channel, has been broadcasting its programs in the Middle-East for many years. But until recently, only a few were available in arabic. Since October 12th 2010, all France 24 programs are broadcasted in arabic 24/7.
To promote this, we have created a campaign with several movies broadcasted on France 24 as well as several TV channels in the Middle-East targeting opinion leaders.
Executive Creative Directors: Anne de Maupeou, Veronique Sels
Art Directors: Youri Guarasimov
Copywriters: Gaetan Du Peloux
Production Company: WAM, Paris, France
Director: Alexandre Vivet/Gabriel Malaprade
Year: 2011
France24 Live on iPad and iPod – WHITE HOUSE/10 DOWINING STREET/NUCLEAR
Chief Creative Officers: Frederic Temin, Anne De Maupeou, Sebastian Vacherot
Copywriter: Eric Jannon
Art Directors: Dimitri Guerassimov
Photographer: Corbis
Year: 2011
TBWA/Paris for Playstation (2003/2007) – Five years of amazing works
Posted: July 14, 2011 Filed under: Animation, Cannes Lions, Case History, France, Press/Outdoor | Tags: Adultery, amazing works, Animation, Benoit Leroux, Bjoern Ruehmann, Cannes Lions, Case History, Cedric Moutaud, Chris Garbut, dimitri daniloff, Eric Helias, Erik Vervroegen, Eve Roussou, France, Ghislaine de Germon, Guillaume Ulrich Chifflot, Hans Starck, Head, Ingrid Varetz, Javier Rodriguez, Jessica Jerard- Huet, Joakim Reveman, Jorge Carreno, Kamasutra, Loic Cardon, Manoelle Van Der Vaeren, Marc Gouby, Mariene Fonferrier, Marjolijn de Groot, Matthew Branning, Matthieu Deluc, Moulds, Murshroom Clown, Oliver Renaud, Philippe Taroux, Playstation, Potato head, Press, rebirth, Recuenco, Sebastien Vacherot, TBWA/Paris, Thomas Mangold, Veteran, Xander Smith, Yann Robert 1 Comment »TITLE: Rebirth
The print work called “Rebirth” that shows the head of a grown man emerging from the womb of a svelte model has won the International Advertising Festival’s Press & Poster Grand Prix award as the year’s best print ad. “Rebirth” was originally selected as the winner in the outdoor category in Monday’s Press and Poster jury deliberations but was then switched to print after the original print winner was disqualified.
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Grand Prix in Press Lions
TITLE: Veteran
The ad campaign titled “Veterans” depicts the boys with otherworldly looks who have gone through untold battles, blood and death.
“The success of the PlayStation shots depends on a subtle blend of lighting, tone and the expressions on the faces of the players… when Jorge Carreno, the art director at TBWA\Paris, approached me with the idea of war veterans that were actually kids, I knew it could be something special. Good ideas bring out your best work.” – Marc Gouby, photographer
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Marc Gouby
Year: 2003
Silver Lion for the campaign
TITLE: Supermarket
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Bronze Lion
TITLE: Doll
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
TITLE: Potato Head
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
TITLE: Dressing up
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Kamasutra
Creative Director: Erik Vervroegen
Copywriter: Estelle Nollet
Art Director: Loic Cardon
Artist: Richard N’go
Year: 2004
Bronze Lion
TITLE: Heart of Stone
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Skin Shell
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Choice
Creative Director: Erik Vervroegen
Copywriter: Eve Roussou/Oliver Renaud
Art Director: Eve Roussou/Oliver Renaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Adultery
“I can’t even remember how many layers there were in this image. The final file was about 3GB,” says the photographer. He adds, “When using a digital camera you have to shoot quite flat, then increase the contrast in Photoshop.” – Dimitri Daniloff, photographer
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Moulds
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Plugs
Creative Director: Erik Vervroegen
Copywriter: Matthew Branning
Art Director: Chris Garbut
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Scars
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Baby
Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Javier Rodriguez
Photographer: Yann Robert
Year: 2005
Gold Lion
TITLE: Sleeping Beauty
Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Eugenio Recuenco
Year: 2005
Gold Lion
TITLE: Banana
Creative Director: Erik Vervroegen
Copywriter: Alain Jalabert
Art Director: Thierry Buriez
Photographer: Vincent Dixon
Year: 2005
Shortlist
TITLE: Octopus
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Shortlist
TITLE: Death
Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Marjolijn de Groot
Year: 2005
Shortlist
TITLE: Head
The fantastic and virtual universe of Playstation is revealed to readers by giving them a glimpse into what exactly goes on inside a player’s head.
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Production Company: DEF 2 Shoot, Paris
Director: Thomas Marque
Year: 2006
Gold Lion for the press
TITLE: Spring
Creative Director: Erik Vervroegen
Copywriter: Daniel Perez/Xander Smith/Matthew Branning
Art Director: Eve Roussou/Emmanuel Courteau/Cedric Moutaud
Photographer: Marc de Cunha Lopez
Year: 2006
Shorlist
TITLE: Bodies
Creative Director: Erik Vervroegen
Copywriter: Ghislaine de Germon
Art Director: Mariene Fonferrier
Photographer: Dimitri Daniloff
Year: 2006
Shorlist
TITLE: Panties
Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Hans Starck
Year: 2006
Shortlist
TITLE: Flasher
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2006
TITLE: Insect
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Eve Roussou/Viken Guzel
Photographer: Matthieu Deluc
Year: 2007
TITLE: Clown
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Graphic Designer: Thomas Mangold
Year: 2007
France 24 – The Birds
Posted: June 30, 2011 Filed under: Cannes Lions, France, Press/Outdoor, TV/Film | Tags: Animation, Anne de Maupeou, birds, Case History, France, France 24, Marcel Paris, Press, Sebastien Vacherot, The Tweets, TV/Film, Twitter, Veronique Sels Leave a comment »
We all know the role of social networks and Internet in spreading revolutions in Tunisia, Egypt and Libya.Social networks are now an essential source of information, as evidenced by the results obtained by France24, the French international news channel that broadcasts in three languages (French, English and Arabic).
It’s mainly the Arabic language version that broke all audience records during this period. But the channel as a whole has benefited from an increase in audience : in March 2011, france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views.
The channel has also been very successful on Twitter thanks to its intense coverage of the Arab Spring, with a large amount of tweets dedicated to the topic, which enabled the channel to quintuple the number of followers of its Twitter account since the beginning of the year.
Based on these exceptional results, France24 and its agency Marcel have decided to highlight the link between freedom of information and freedom of expression on Internet.
Advertising Agency: Marcel Paris
Executive Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van
Copywriters: Martin Rocaboy
Illustrator/Gadhafi: Marie Morency
Illustrator/Mubarak: Souen Le Van
Illustrator/Ben Ali: KIM Florence Lucas
Production Company: Mr Hyde, Paris, France
Director: Philippe Grammaticopoulos
Music/Artist title: Christophe Juli
