Stihl (2002/2011) – The Garden of Creativity
Posted: July 25, 2011 Filed under: Australia, Brazil, Cannes Lions, Case History, France, Germany, Press/Outdoor, TV/Film | Tags: Alexandre Hervè, Alexandre Hildebrand, Amsterdam, Arnaud Pyvka, autumn calendar, bedouin, bequeathe, Berlin, Bertrand Suchet, birds, blow, blower, bronze lion, brushcutter, Cannes Lions, Car, carpet, Case History, cast away, chainsaw, Charles Guillemant, christmas tree, commercial, cumminsnitro, cut off saw, cut your brush, David Gray, David Harriman, DCS, DDB, DDB Paris, desert, Direct, don't spend your life at work, Duesseldorf, dwarf, eletric range, Eric Helias, Euro RSCG, Fabrice Delacourt, FCB Melbourne, FHV BBDO, foliage trimmer, France, Frederic Royer, garden, garden vacuum, gardening, Geoffroy Gozez, Germany, Get your garden back, graffiti, grass, hairdryer, hedge, Herve Plumet, high power blower, Jacques Demarcillac, Jean Gabrielle Causse, Jean Yves Lemoigne, kids, Klaud Fayol, Le Pac, leaf, leaf blower, lost child, Marc Gouby, Martin Darfeuille, Mathieu Degryse, Mathieu Vinciguerra, Matthias Spaetgens, maze, memories, mixer, neighbourg, Oliver Desmettre, Olivier Altmann, Olivier Dermaux, orange, Paris, Patrice Lucet, Philippe Boucheron, Pierrette Diaz, pillars, pizza delivery, Porto Alegre Brazil, power cutters, Press, Publicis Conseil, SALESMAN, Scholz & Friends, Sean Cummins, shuttle, sloth, snake, stairs, Stihl, Sylvain Thirache, the garden of creativity, the gardener, three little pigs, Toby Talbot, tools, trees, trimmer range, TV/Film, wall, warriors, Yves Sarhadian, Yves-Eric Deboey 1 Comment »Stihl Leaf Blower – BLOW
A man is blowing leaves off the footpath. He accidentally blows his son off his bicycle as he is riding past.
Advertising Agency: FCB Melbourne
Creative Director: Alastair Simpson
Copywriter: Justine Drape
Art Director: Scott Nowell
Year: 2002
Shortlist
Stihl Foliage Trimmer – DROWNING
Advertising Agency: DDB, Paris
Creative Director: Bertrand Suchet
Copywriter: Jean Gabrielle Causse
Art Director: Pierrette Diaz
Photographer: Nicolas Descottes
Year: 2004
Stihl Foliage Trimmer – PIZZA DELIVERY MAN/SALESMAN/EXPRESS SERVICE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: David Harriman
Year: 2005
Shortlist
Stihl High Powered Blower – DESERT/SNOW/VOLCANO
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Corbis
Year: 2005
Stihl Chainsaw – SABRE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Year: 2005
Stihl Cut-off Saw – EIFFEL TOWER
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Cèline Landa
Art Director: Benjamin Marchal
Year: 2005
Shortlist
Stihl Garden Tool – LOST CHILD/CAST AWAY
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diza
Photographer: Julia Fullertton Batten
Year: 2006
Stihl Chainsaw – BIRD/SNAKE/SLOTH
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Frederic Sounillac
Art Director: Alexandre Veret
Year: 2006
Stihl Brushcutter – CLOTHESLINE/PING PONG/LETTERBOX
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Olivier Apers
Art Director: Hugues Pinguet
Photographer: Klaud Fayol
Year: 2005
Bronze Lion for the campaign
Stihl Gardener Tools – MEMORIES CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Camensuli
Art Director: Frederic Royer/Yves Sarhadian
Photographer: Arnaud Pyvka
Year: 2006
Stihl Trimmer Range – WOMAN/MAN/BOY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: Jean-Yves Lemoigne
Year: 2007
Bronze Lion for the campaign
Stihl Chainsaw – DON’T SPEND YOUR LIFE AT WORK
Advertising Agency: Publicis Conseil, Paris
Creative Directors: Olivier Altman/Herve Plumet
Creatives: Mathieu Degryse,/Yves-Eric Deboey
Photographer: Marc Gouby
Stihl Chainsaw – KIDS/CAR
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Shortlist
Stihl Chainsaw – CHRISTMAS TREE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: Julie Polter
Art Director: Dave Lunnie
Photographer: Peter Roberts
Year: 2007
Shortlist
Stihl High Power Blowers – BLOWER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Morgan Sommet
Art Director: Geoffroy Gozez
Production Company: La Pac, Paris
Director: Herve Plumet
Photographer: Herve Plumet
Year: 2007
Stihl – GRASS ARMY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Celine Lescure
Art Director: David Aryel
Photographer: Jacques Demarcillac
Year: 2007
Stihl Chainsaw – FIRE
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Stihl Cut-Off Saw – PILLARS/COSTRUCTION/STAIRS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Eric Helias
Art Director: George Carreno/Benoit Blunberger
Photographer: Herve Plumet
Year: 2007
Stihl Hedge Trimmer – MAZE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: James Procter
Art Director: Dave Lunnie
Photographer: Stuart Crosset
Year: 2008
Shortlist
Stihl Edgers – BROWN DWARF/ORANGE DWARF
Headline: Get your garden back
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Claudia Tajes
Art Director: João Pedro Vargas
Photographer: Claudio Meneghetti
Year: 2008
Stihl Blower Garden Vacuum – THREE LITTLE PIGS
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Patrik Matzembacher
Art Director:Andre Pauletti
Year: 2008
Stihl Electric Range – MIXER/HAIRDRYER/HEDGE TRIMMER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Martin Rocaboy
Art Director: Yves Sarhadian
Photographer: Yann Le Pape
Year: 2008
Stihl Tools – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer:Hervè Plumet
Year: 2008
Stihl Gardening Tools – ANVILS/BARBED WIDE FENCE/STONE TREES/WALL
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl High Pressure Hose – GRAFFITI
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl Gardening Tools Guarantee – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Oliver Desmettre/Fabrice Delacourt
Art Director: Nicolas Delille
Photographer: Herve Plumet
Year: 2009
Shortlist
Stihl Chainsaw – BEQUEATHE
For more than 80 years, STIHL have forged a reputation for making outdoor power equipment that doesn’t give up. Their iconic Chainsaws are no exception. Bullet-proof engineering combined with expert servicing means you’ll only ever need one. To demonstrate the incredible lifespan of a STIHL Chainsaw, we portrayed what might happen if it out-lived its owner.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Simon Vicars
Art Director: James Tucker
Production Company: Robbers Dog Films, Auckland
Director: Adam Stevens
Year: 2009
Stihl Gardening Tools – CARPET/BATH TUB/DISH WASHER/DRY CLEANER’S
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Photographer: Geof Kern
Year: 2009
Stihl Gardening Tools – STRONG
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Raphael Boher
Copywriter: Everton Behenck
Art Director:Rodrigo Alves
Photographer: Raul Krebs
Year: 2009
Stihl Power Cutters – SHUTTLE
Advertising Agency: FHV BBDO, Amsterdam
Executive Creative Director: Marthen Van De Vijfeijken
Art Director: Bart Bus
Photographer: Jeroen Bijl
Year: 2009
Stihl Gardening Tools – CAR/CHEMISTRY/SHOPPING/BABIES
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Federic Royer/Yves Sarhadian
Photographer: Herve Plumet
Year: 2009
Stihl Chainsaw – BEDOUIN
Headline: It makes you to saw
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Charles Guillemant
Art Director: Faustin Claverie
Photographer: Jean-Yves Lemoigne
Year: 2010
Stihl – AUTUMN CALENDAR
Insights, Strategy & the Idea
STIHL asked the agency to develop a calendar, which promotes the product range of leaf blowers. The aim was to retain existing and entice new customers.
We didn’t want to create an ordinary calendar covering 365 days. So, we created the first autumn calendar – with a simple but striking idea: the sheets of the calendar fall automatically. Just like the leaves of trees in autumn. This brings autumn right into the offices of potential customers, showing the necessity of STIHL leaf blowers in an entertaining way – day by day.
Creative Execution
In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically – introducing the STIHL autumn calendar.
The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world. Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.
Results and Effectiveness
After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.
Advertising Agency: Euro RSCG, Duesseldorf
Creative Directors: Torsten Pollmann/Felix Glauner
Art Directors: Martin Staubach/Kai Tusar/Marie Pielmeier
Copywriters: Christoph Mueller/Till Koester
Year: 2010
Shortlist
Stihl – STOP BOTHERING YOUR NEIGHBOURG CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: David Harriman
Year: 2010
Stihl Blower – BIRDS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Philippe Boucheron
Photographer: Leo Caillard
Year: 2011
Shortlist
Stihl Chainsaw – WARRIORS
Advertising Agency: Scholz & Friends, Berlin
Executive Creative Director: Matthias Spaetgens
Copywriter: Felix John
Art Director: PhilippeWeber
Year: 2011
Bronze Lion for the campaign
Stihl Box – THE GARDENER
Advertising Agency: Publicis Conseil, Paris
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Production Company: Carnibirds
Director: David Gray
Year: 2011
Stihl – HAPPY CHRISTMAS
Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Year: 2011
The Great Creative Juice\G1 (TBWA), Bangkok
Posted: July 15, 2011 Filed under: Agency, Cannes Lions, Case History, Press/Outdoor, Thailand, TV/Film | Tags: 3M, 3M -CERAMIC/MARBLE, Anuchai Sricharunputong, assembled calendar, Bangkok, Bangkok Insurance, Bangkok Life Assurance, Cannes Lions, Case History, CERAMIC, CHICKEN, Creative Juice\G1, D7 coffea, FISH, Gunn Report, Jon Chalerwong, M Wrap, MARBLE, Minery, Phenomena, PORK, Prangthip Praditpong, Press, Probability, ROBBERY, SALESMAN, Tamiya Model Kits, TBWA, Thanonchai Sornsriwichai, Thirasak Tanapatanakul, TV/Film, TWISTER, TYRE, WAKE UP THAILAND, Wrangler, Yellow Pages Leave a comment »In 6 years: 3 Gold Lions, 5 Silver Lions, 2 Bronze Lions and 7 Shortlists at International Cannes Advertising Festival. This resulted the agency ranking risen up to No.9 of the world’s most awarded agency, ranked by THE GUNN REPORT 2006 and No.7 of the world’s most awarded agency, ranked by SHOTS GRAND PRIX 2005. The examples of this outstanding works include ‘TAMIYA’ Model Kits campaign 2005, which was voted to be ‘THE WORLD’S MOST AWARDED PRINT CAMPAIGN OF 2005′ by the GUNN REPORT and SHOTS GRAND PRIX 2005. ‘BANGKOK INSURANCE’ TVC campaign 2006, which was voted to be ‘THE WORLD’S FOURTH MOST AWARDED TVC CAMPAIGN OF 2006′ by the GUNN REPORT. It was named ‘ASIA’S AGENCY OF THE YEAR 2006′ and ASIA PACIFIC OFFICE OF THE YEAR 2005′. Ladies and gentlemen, the legendary Creative Juice\G1 (TBWA), Bangkok.
Tamiya Model Kits Shop – LIGHT BULB/FROG/WATERMELON
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Gold Lion and Silver Lion for the campaign (Press&Outdoor)
Wrangler Jeans – COWBOY/KI GEL/THROW UP
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Shortlist
Bangkok Insurance – TWISTER/TYRE/ROBBERY
Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments. In Twister, a handheld video camera catches the action in black and white as three men flee for their lives. They watch in horror as a tornado rips their house apart. Round and round the house goes, until all of a sudden everything is returned to its original state. Behind the fence the house mates stare, mouths agape, as the final tile falls from the sky and pops back into place. Probability = 0.00000001%
On May 28, 2004, at 13:46 pm, a car travelling on a Thai motorway loses its front right wheel. Somehow the car manages to keep going while the tire bounces off other cars on the motorway, back and forward over the median strip. Within seconds the wheel has bounced back onto the car, restoring equilibrium. Probability = 0.00000001%
At 14:38 security cameras catch on black and white film an armed robber holding up a a Bangkok corner shop. He waves his gun around, threatening the two shop attendants and the young female customers.He is so flustered that he fires the weapon, sending a bullet through a series of ricochets. Finally the bullet hits his foot, leading to his retreat through the door. Probability = 0.00000001%
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong/Nutchanun Ciaphanumas
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2006
Gold Lion for the campaign
Minery – FOOT CARE
Creative Director: Thirasak Tanapatanakul/Kambhu Hutasankas
Art Director: Suvit Jaturiyasajagul
Copywriter: Wichit Jiamsirikarn
Photographer: Boonsunh Chalard
Year: 2006
Bronze Lion
Wrangler Jeans – ROLLER/BOTTON HOLE/THREADING A NEEDLE
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2006
Bronze Lion for the campaign
Tamiya Model Kits Shop – PLANE/SOLDIER/DOG
Creative Director: Thirasak Tanapatanakul
Art Director: Chinnawut Awakul/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2006
Shortlist
Mali Milk – RODEO
Creative Director: Thirasak Tanapatanakul/Jirawut Dusadeepun/Rathrong Srilert
Art Director: Jirawut Dusadeepun/Apikom Kiranuchitpong
Copywriter: Thirasak Tanapatanakul/Jirakitti Pitpiboolwong
Photographer: Anuchai Sricharunputong
Year: 2006
Minery Hair Tonic – DOG
Creative Director: Thirasak Tanapatanakul/Denko Thatchaichawalit
Art Director: Thirasak Tanapatanakul/Nares Limapornvanich
Copywriter: Prapant Julphaibul/Denko Thatchaichawalit
Photographer: Anuchai Sricharunputong
Year: 2006
Bangkok Life Assurance – SALESMAN
Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Silver Lion for the campaign
Bangkok Insurance – PUNCH/CAR
A junior insurance salesman argues with his senior that they shouldn’t pay their client because he’s just pretending to be sick. To show how the client feels, the senior punches the junior’s face. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
A junior insurance salesman tells his client that he will not change car parts but will use glue to fix them. The client is shocked, while the senior calls a road roller to run over the junior’s car to make him understand the client. Super: Walking in our client’s shoes is our rule. Bangkok Insurance.
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist
Thailand Yellow Pages – BABY/PHONE
A couple leaves on vacation and forgot to rent a car. They quickly find a car rental using Yellow Pages, but before leaving they’re unable to find their child (who is seen being carried on the man’s back). Super: Yellow Pages, easy to find
A man calls his girlfriend to ask for the plumber’s number. She recommends Yellow Pages; the man immediately finds a number and tries to find his mobile phone to call without realizing he is still holding it to his ear. Super: Yellow Pages, easy to find!
Creative Director: Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2007
Shorlist
Wrangler Jeans – BATH TUB/FADE/SQUAT
Creative Director: Thirasak Tanapatanakul/Prangthip Praditpong
Art Director: Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Prangthip Praditpong
Photographer: Anuchai Secharungputong
Year: 2007
Shortlist
Tamiya Model Kits Shop – SOLDIER/PLANE/SHIP
Headline: For those obsessed with Assembly
Creative Director: Thirasak Tanapatanakul
Art Director: Nanat Teparak/Thirasak Tanapatanakul
Copywriter: Setthar Kheowngamdee
Photographer: Anuchai Secharungputong
Year: 2007
D7 Coffea – WAKE UP THAILAND!
D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.
Creative Director: Thirasak Tanapatanakul
Art Director: Jon Chalerwong/Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Setthar Kheowngamdee
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Silver Lion
Thailand Yellow Pages – ROUNDABOUT/PARK/RIVER/EARTH
Executive Creative Director: Thirasak Tanapatanakul
Art Director: Damisi Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Wuthisak Anarnkaporn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 20o8
Silver Lion for the campaign
Bangkok Insurance – VALET PARKING
A luxurious sports car is arriving at a five-star hotel. A valet guy rushes in to open the door and eagerly receives the key from the affluent car owner. The valet guy excitingly gets in the car and starts appreciating its interior. Unfortunately, he mistakenly shifts the transmission, sending the car smashes into the wall. The car is all wrecked. The car owner turns to look, stunned. After a long pause he shouted out to his old friend standing near by, instead of complaining about the accident. Don’t worry about the auto repair. Bangkok Insurance
Creative Director: Chumpol Sepsawasdi
Art Director: Thirasak Tanapatanakul/Nanat Teparak
Copywriter: Panusard Tanashindawong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsriwichai
Year: 2008
Shorlist
Yugol Industrial Megaphone – WHITE HOUSE/WHALING SHIP/FACTORY
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Sarawut Ketsri/ Thirasak Tanapatanakul
Copywriter: Viroj Jarusarn
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2009
Shortlist
3M – CERAMIC/MARBLE
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Domisa Ongsiriwattana / Thirasak Tanapatanakul
Copywriter: Taya Soonthonvipat
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2010
Silver Lion for the campaign
M Wrap – CHICKEN/PORK/FISH
Chief Creative Officer: Thirasak Tanapatanakul
Executive Creative Director: Prangthip Seelos
Art Director: Anchalika Ketwattanachai / Thirasak Tanapatanakul
Copywriter: Nattawut Sittiwaraphan
Photographer: Anuchai Secharunputon/Nok Pipattungkul
Year: 2011
Silver Lion for the campaign
Tamiya Model Kits Shop – THE ASSEMBLED CALENDAR
mBrief Explanation: A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modelling kits to be assembled and displayed for others to see.
Describe the brief from the client: Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.
Description of how you arrived at the final design: Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.
Indication of how successful the outcome was in the market: As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modelling enthusiasts.
Chief Creative Officer: Thirasak Tanapatanakul
Art Director: Thirasak Tanapatanakul
Graphic Designer: Thirasak Tanapatanakul, Tienchutha Rukhavibul, Manasit Imjai, Chalermpun Punjamapirom, Nitipong Tancharoen, Kingkanok Munkongcharoen, Kantaphat Witwasin, Irada Sribyatta, Chittiporn Chittapootti, Manamai Rodpetch, Sermpan Bunyalumlerk
Year: 2011
Gold Lion (Design)
