Google Demo Slam
Posted: June 29, 2011 Filed under: Cannes Lions, USA, Viral | Tags: 6 Degrees, bingo, Cannes Lions, Chubby Bunny, demo slam, Epic Docs Animation, Extra Spicy, Google, Jan Jacobs, Johannes Leonardo, Leo Premutico, Psychic, Real Time Karaoke, Route 66, Rushmore, Stealing the Logo, Streetview Road Race, Video Chat Magic, Viral, Virtual Fashion Show Leave a comment »
Google introduced the “Demo Slam” site in October 2010 as a way to encourage internet users to explore Google’s technological innovations. Visitors to demoslam.com were invited to create videos that would demonstrate the capacities of local internet search, search by photographing, search by voice, speaking a new language, results as you type, the ultimate image search, universal search, and the ability to personalise Google. The results were put up for “slams” in which voters would choose between combinations of demos. Five of the best, Extra Spicy, Realtime Karaoke, Chubby Bunny, Rushmore and Route 66, were awarded with a Gold Film Lion at Cannes Festival. The campaign as a whole won a Silver Cyber .
Some of the demos are by Google engineers, but anyone can submit their own and vie to become a Google Demo Slam champ. Below are a few of the best demos on the site so far. The first one is four guys pretending to be Mount Rushmore and doing such a good job that they fool Google Goggles into identifying them as the real thing. The second shows two women using Google Translate to get their computer to order Indian food in Hindi. The third one demonstrates how to give yourself a haircut using Google Chat and two computers. And the fourth one recreates a road trip on Route 66 with Google Street View, a couple couches, and a projector. Some of these videos have already been viewed more than 100,000 times. It’s amazing what a little game mechanics can do to get people to watch and create product demos for your company.
Rushmore
Stealing the Logo
Route 66
Extra Spicy
Real Time Karaoke
Chubby Bunny
Video Chat Magic
Psychic
Bingo
Epic Docs Animation
It’s like looking in a mirror
Skydiving
Streetview Road Race
6 Degrees
Virtual Fashion Show
0-60 Contacts in 10 minutes
Advertising Agency: Johannes Leonardo, New York
Chief Creative Officer: Jan Jacobs, Leo Premutico
Art Director: Dave Tomkins, Ben Clare, Alex Romans
Copywriter: Iain Nevill, Ben Clare, Alex Romans
Agency Producer: Matthew Mattingly
Account Manager: Dean Rubinstein
Production Company: Rabbit Content
Director: Trevor Mcmahan
Producer: Douglas Howell, Joby Barnhart, James Blom
Editor: Tyler Temple-Higgins
Sound Design: Will Bates, Phil Mossman, Lucy Alper
Music: Fall On Your Sword
