15 Most Insightful Call for Entries Ads

1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine

2 – The 2002 Marketing Awards/Agency: Taxi Canadamarketing-awards-hack-small-18780

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3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon

4 – The Art Directors Club CfE 2002/Bozell New York

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5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore

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6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels

7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines

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8 – The Art Director’s Club CdF 2009/Agency: Publicis New York

9 – Clio Awards 2004/Agency: ALMAP/BBDO

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10 – The Art Director’s Club Cdf 2011/Agency: DDB New York

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11 – Crèa Awards 2007/Agency: BOS, Canada

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12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa

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13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris

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14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York

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15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines

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Best Not-So-Romantic Valentine’s Day Ads

McDonald’s France

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Tampax

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Indirapuram Habitat Club SPA

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Swatch

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SexyAvenue.com

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Wurst

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Naksatra Jewellery

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Straps Lingerie Store

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Thrifty

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Renault

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NW/Natural Water

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Axe

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Radio Corazon

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Natan

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Splash Lingerie

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Wonderbra

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Yemeksepeti.com (food delivery)

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Freddy Krueger (and Nightmare on Elm Street) in advertising

Yamaha

Burger King/Open Late

Picasso (Bed & Mattresses)

GSC/Developers against Piracy

Horror Night at Playcenter

Nulaid Eggs

Screamfest (Independent Horor Film Festival)

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Fonzies Chips

MTV/Nightmare on Elm Street Campaign

During some ads for America’s Best Dance Crew, Freddy Krueger comes out of nowhere and interrupts them as a way to advertise A Nightmare on Elm Street.

Direct TV


DDB Paris for Le Barran – The chicken you can trust

In 2006 the French poultry brand Le Barran is being promoted with a campaign created by DDB Paris that aims to prove that consumers can always trust a chicken raised in the open air. The campaign features various scenarios where people show their trust for a giant chicken.

Nobody would trust a chicken. Except if it comes from Le Barran Chicken. Then, a salesman can peacefully answer a phone in the back of a luxurious jeweller’s shop, leaving Le Barran Chicken facing alone two sumptuous necklaces; you’ll climb up a mountain face and be confident in your Chicken Cottage alpinist partner; you’ll let your daughter go out on a Saturday night with a Chicken cottage biker on a poxerful motorcycle; you’ll let your child learn how to swimm with a Chicken Cottage as teacher; you’ll take plane and fell confident knowing that the plane is in the hands of a Chicken Cottage pilot. In the last one, sees a man in a clothes shop unable to decide which shirt to buy. He ends up copying the chicken’s choice. The ads ends with a line that translates as: “Le Barran: it’s the chicken you can trust.”

Advertising Agency: DDB, Paris
Creative Directors: Sylvain Thirache, Alexandre Hervè
Copywriters: Jerome Langlade, Marie-Eve Schoettle
Art Directors: Jean-Yves Lemoigne
Year: 2005/2006
Bronze Lion for the campaign


Great Stories Start in Cannes

“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”

Marcello Serpa (Chief Creative Officer ALMAP/BBDO)

Mark Tutssel (Chief Creative Officer Leo Burnett Worldwide)

Stephane Xberras (Executive Creative Director BETC Euro RSCG)

Bob Greenberg (Chairman, CEO Global CCO R/GA)

Fernando Vega Olmos (Chairman of the Worldwide Creative Council JWT Worldwide)

Armin Jochum (Chief Creative Officer Jung von Matt)

Tom Beckman (Executive Creative Director Prime)

Prasoon Joshi (Executive Chairman, Regional ECD APAC McCann Erickson)

Nick Brien (Chairman, CEO McCann Erickson)

Eugene Bay (Chairman VBAT)

Sir John Hegarty (Worldwide Creative Director BBH)

David Droga (Creative Chairman Droga5)

Jonathan Mildenhall (VP, Global Advertising Strategy and Content Excellence The Coca-Cola Company)

Sir Martin Sorrell (CEO WPP)

Dana Anderson (Senior Vice-President Marketing Strategy and Communications Kraft Foods)

Fernanda Romano (Creative Partner Naked Brasil)

Matias Palm-Jensen (Chief Innovation Officer McCann-Erickson Europe)

Sylvia Vitale Rotta (CEO Team Créatif Group)

Mainardo de Nardis (CEO OMD Worldwide)

Maria Luisa Francoli Plaza (Global CEO MPG)

Jeff Benjamin (Chief Creative Officer JWT North America)

Rei Inamoto (Chief Creative Officer AKQA)

 


JWT Buenos Aires for Mercado Magazine – The World is a Hard Place to Understand

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

“The largest trade partner of the European Union is now another country.”

“The world’s sixt large economy is another country.”

“The top weapon importer is now another country.”

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This 3D outdoor medium is a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Advertising Agency: JWT, Buenos Aires
Chief Creative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Ilustrator: Estilo 3D
Year: 2012


Almap/BBDO for Volkswagen Original Parts (1999/2012) – The Original Case History

Grasshopper/Caterpillar/Worm (1999)

Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Valdir Bianchi
Photographer: Alexandre Catan

Shirt Bottom (2000)

Creative Director: Marcello Serpa
Copywriter: Rondon Fernandes
Art Director: Luciano Lincoln
Photographer: Claus Stellfeld

Ducklings/Grenade (2001)

Creative Director: Marcello Serpa/Eugenio Mohallem
Copywriter: Beto Ovelha
Art Director: Marcelo Siqueira
Photographer: Fernanda Tricoli

Clone (2005)

A surprising ending dramatizes why you should buy real Volkswagen parts.

Chief Creative Officer: Marcello Serpa
Creative Director: Marcello Serpa, Cassio Zanatta, Giba Lages
Art Director: Roberto Fernandez
Copywriter: Sophie Schoemburg
Production Company: Jodaf Mixer
Director: Joao Caetano Seyer
Bronze Lion

Letters (2006)

Creative Director: Marcello Serpa/Cassio Zanatta
Copywriter: Cassio Zanatta
Art Director: Giba Lages

Hook/Lifeguard/Parachute (2009)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola

Helmet/Baby Seat (2010)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola

Chinese/Meditation (2010)

Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez
Copywriter: Renato Simoes
Art Director: Bruno Prosperi

I love You/Son You’re Adorable/Boss/It’s Not You (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Production Company: Vetor Zero
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design: Raw Produtora De Audio
Silver Lion for the Campaign

I love You/Boss/Melissa/Adopted (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes

Chemical Formula (2011)

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Pedro Rosa
Copywriter: Marcelo Nogueira

The Original Click (2012)

For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.

We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.

General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara


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