Titanic in advertising

Posted: April 3, 2012 | Author: | Filed under: Animation, Belgium, Brazil, Cannes Lions, Car, Chile, Cliché, France, Germany, Illustration, India, Malaysia, Portugal, Press/Outdoor, South Africa, Spain, Testimonial, The Nederlands, TV/Film, USA | Tags: , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment »

 Centraal Beheer

Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Year: 1993
Gold Lion

Der Spiegel Magazine


Advertising Agency: Springer & Jacoby
Year: 1998

Gradiente Home Theatre


Advertising Agency: Young & Rubicam, Brazil
Year: 1998

Alka Seltzer


Advertising Agency: BBDO Portugal
Year: 1998

Audi


Advertising Agency: Tandem DDB, Spain
Year: 1999

Titanic Food Festival


Advertising Agency: PSL Erickson, India
Year: 1999

Publicaciones Semana


Advertising Agency: Lowe & Partner, Colombia
Year: 1999

Canal +


Advertising Agency: Equator Belgium
Year: 2000
Shortlist

Priya Village Cinema


Advertising Agency: Contract Advertising, India
Year: 2000

Canal +


Advertising Agency: EURO RSCG BETC, France
Year: 2000

Star Channel

In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Year: 2001

Fisherman’s Friends


Advertising Agency: Springer & Jacoby
Year: 2003

Meio & Mensagem Magazine


Advertising Agency: Neogama BBH, Sao Paulo
Year: 2003

Citroen XSara Picasso


Advertising Agency: Duezt EURO RSCG, Sao Paulo
Year: 2003

 Soken DVD

This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Year: 2004
Gold Lion

Sony Wega Home Theatre


Advertising Agency: BBDO Chile
Year: 2004

L’Equipe Sport Magazine


Advertising Agency: DDB Paris
Year: 2005

Dakino Film Festival


Advertising Agency: Lowe & Partners, Romania
Year: 2005


 Volkswagen Fox

A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
Year: 2006
Silver Lion

LG Home Theater


Advertising Agency: Lowe Porta, Chile
Year: 2004

Blockbuster

We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Year: 2006
Shortlist

Panasonic Veira Plasma TV


Advertising Agency: Lowe Porta, Santiago
Year: 2006
Shortlist

History Channel


Advertising Agency: Ogilvy South Africa
Year: 2006

TV Guide


Advertising Agency: Jung von Matt, Germany
Year: 2006

Hyundai


Advertising Agency: Duval Guillaume, Brussels
Year: 2006

HENKEL Loctite


Advertising Agency: DDB Milan
Year: 2007

Montex Carbon Paper


Advertising Agency: Percept H, Mumbai
Year: 2007

Utopia Groups Cinema


Advertising Agency: Duval Guillaume, Belgium
Year: 2007

McDowell’s Diet Mate Whisky


Advertising Agency: Mudra Communication, Bangalore India
Year: 2007

Spontex


Advertising Agency: TBWA Paris
Year: 2007

L’Express


Advertising Agency: Bambuck, Paris
Year: 2007

Megastar Cineplex


Advertising Agency: Ogilvy & Mather, Vietnam
Year: 2007

TAM Airlines


Advertising Agency: Young & Rubicam Sao Paulo
Year: 2008
Shortlist

Toys ‘R Us


Advertising Agency: Volcano Advertising, South Africa
Year: 2008

Cape Times


Advertising Agency: Lowe Bull
Year: 2008

Kaercher (immersion pump)


Advertising Agency: FJR Werbeagentour, Munich
Year: 2009

RIOS Illustration Studios


Advertising Agency: Artplan, Brazil
Year: 2009

Textliner Faber-Castell


Advertising Agency: Young & Rubicam Malaysia
Year: 2009

Show Off Film


Advertising Agency: Fuel Lisbon/Euro RSCG
Year: 2009

Orange Foundation


Advertising Agency: Ignitionk, Madrid
Year: 2009

Rocklets Chocolate Candies

We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Year: 2009

Post-It


Advertising Agency: BBDO Mexico
Year: 2010

Vodafone


Advertising Agency: Scholz & Friends Duesseldorf
Year: 2010

Canal + 


Advertising Agency: BETC EURO RSCG, Paris
Year: 2010

Iffco Financial Service


Advertising Agency: Publicis India
Year: 2010

Mitsubishi


Advertising Agency: BBDO Santiago
Year: 2010


 Melody Enterteinment

The first all Arabic movie channel makes its take on ‘Titanic’.

Advertising Agency: Leo Burnett Cairo
Year: 2010
Bronze Lion

Ford KA


Advertising Agency: Bassat Ogilvy Group, Madrid
Year: 2011

Washin Bifocal Glasses


Advertising Agency: Grey Tokyo
Year: 2011

Listerine


Advertising Agency: JWT Mumbai
Year: 2011

Braun Silk-Epil


Advertising Agency: Impact BBDO, UAE
Year: 2011

Panasonic – The Earphones Note

Posted: August 1, 2011 | Author: | Filed under: Cannes Lions, Case History, Design, Germany | Tags: , , , , , , , , , | Leave a comment »




Panasonic marketed their RP-HJE 130 Stereo Earphones in Europe with a new packaging designed to showcase the product’s unique sound quality. The earphones are packaged inside a special box in the shape of two quavers or eighth notes. The packaging won a Gold Design Lion at Cannes International Advertising Festival 2010 for packaging design.

Case Study
The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition.
The brief was to design a new packaging for the Stereo Earphones RP-HJE 130 that clearly communicates the product benefit: the unique sound quality. The packaging design has to appeal to a target group that usually owns well-designed high-class mp3 players. The packaging uses the universal symbol for music: the note. By specially arranging the earphones inside a special box they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: for passionate music lovers.
The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panason

Advertising Agency: SCHOLZ & FRIENDS Berlin
Executive Creative Director: Martin Pross/Matthias Spaetgens
Creative Director: Michael Winterhagen
Art Director: Walter Ziegler/Philipp Weber
Copywriter: Felix John

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