Opel Movano – The first van that carries your stuff across the web

To raise awareness of the Opel Movano, agency  came up with a digital campaign to demonstrate that the Movano is a utility vehicle designed for moving goods around. It created a banner ad that doubles as a file transfer service: users simply type in their name, upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web. The recipient gets an email to download the file and also learn more about the Opel Movano. So far, the virtual van has completed more than 5,000 ‘deliveries’ in its first month.

Advertising Agency: McCann Lowe, Belgium
Creative Director: Benoit Hilson, Olivier Roland
Copywriter: Jeremie Goldwasser
Art Director: Arnaud Piette
Web Designer: Greg Pin
Year: 2011