1954. European cinema contractors launch the Festival to celebrate great cinema advertising. The first Cannes Grand Prix goes to a spot called “Il Circo” from Italy’s Ferry Mayer for Chlorodont toothpaste.
1992. The Press and Poster category introduced. McCann-Erickson Milan is awarded first Grand Prix in the category for its Levi’s campaign.
Advertising Agency: McCann-Erickson Italia
Creative Director: Milka Pogliani
Copywriter: Alessandro Canale
Art Director: Stefano Colombo
Photographer: Graham Ford
Good Luck Italy.
BBC World News
Corbis Image Library
Le Monde Magazine
SIC (News Channel)
Palmeiron (New Extra-Concentrated Italian Dressing)
GCAP – Global Call To Action Against Poverty
Lotte Yoga School
Fotolia (Stock Photo House)
Summer is coming. Everybody is leaving and the regular activity on the website will be stopped. Sun is burning to high to use an Ipad on the beach… So we need to inform the blog will be pause for few weeks.
We started from a very simple insight: when it’s summer everybody whises an happy summer to all of his friends. So let’s have a nice holiday to everybody.
Create a “.jpeg whises moodboard” and post it on the bog.
700 people receive the summer wishes, the operation was a great success. A big buz started from the blog and spread all around the social media. The blog views increased by the 35% that day.
Only in September we will have the final results on the effectivness of the entire operation…
Advertising Agency: This is not ADVERTISING