In 1998, Titanic topped Star Wars as the #1 box office movie of all time. In congratulations, George Lucas bought this full-page ad inVariety, in which the Star Wars crew jumps out of the sinking ship and into the ocean of second place.
Apparently, it is a Hollywood tradition for directors who have their #1 records smashed to take out full page ads congratulating the new record-holders. When Star Wars broke Jaws‘ record, Steven Spielberg congratulated George Lucas by taking out a full-page ad with a picture of R2-D2 snagging Jaws on a fishing line.
Thereafter, E.T. beat Star Wars and held the record for a while. This was the message to Steven Spielberg from George Lucas in 1983 congratulating Spielberg for E.T passing Star Wars in the movie rental takings…
But Star Wars Special Edition reclaimed #1 in 1997. The result? Another full-page ad in which E.T. puts a crown on R2′s head…
Steven Spielberg, director of E.T., honored his friend Lucas with an advertisement in Daily Variety, the entertainment industry magazine, with a picture of E.T., the alien from the movie, putting a crown on top of R2-D2, the small robot from Star Wars.
“Dear George,” the ad read, “Congratulations for renewing the most enduring motion picture in cinema history. Your pal, Steven.”
Turner Classic Movies
Turner Classic Movies is a movie channel that only shows movies from the golden age of movie making: The Classics.
TCM dedicated the month of November to the “History of Hollywood: Moguls and Movie Stars”. So they paid tribute to all its legends by creating one image of them working together where they build the iconic Hollywood sign.
All Star Shoes
BCP Credit Card
MINI Young Directors Project
Headline: In the cinema nobody is born big.