Saatchi & Saatchi Berlin/Days of Hope – Homeless People Forecast Weather on TV in Europe
Posted: January 31, 2013 Filed under: Best Use of Television, Event, Germany, Social, TV/Film | Tags: charity, Days of Hope, Germany, homeless, John Pallant, Oliver Kapusta, Romania, Saatchi & Saatchi, weather Leave a comment »
Saatchi & Saatchi has launched a new campaign to raise the profile of increasing homelessness in major cities across Europe.
Called ‘Days of Hope’, the idea originates from Saatchi & Saatchi Berlin and focuses on the impact the cold January weather has on the many homeless people in Europe. Real people living on the streets are invited to a TV studio to present the weather in place of the regular weather-readers. When presenting the weather, the homeless person will allow the audience to take a closer look at their daily lives and make a request for donations to the charity.
The Saatchi & Saatchi Network collaborated to make this happen across many countries. The office in each participating country partnered with a charity that helps those living on the streets and persuaded a TV station to take part in the campaign.
Already launched in Romania and Russia, the campaign is being rolled out for Diakonie Frankfurt across Germany within the next few weeks. Switzerland will launch this week with Poland anticipated too. In Romania, the charity Samusocial is supported by Prima TV, in Russia, Spravedlivaya Pomosch is supported by TV Rain, in Serbia, Shelter is supported by TV Pvra, in Switzerland, SPS (Sozialwerke Pfarrer Sieber) is supported by TV Züri, in Poland, PCK (Polski Czerwony Krzyż) is supported by TVP INFO.
Oliver Kapusta, ECD of Saatchi & Saatchi Berlin, and creator of the idea said: “This idea is an excellent example of the power of creativity and of how the Saatchi & Saatchi family take an idea and makes it big across all borders. Originally created as a radio spot in Germany, ‘Days of Hope’ now takes place during primetime in potentially 5 countries. Who else is capable of this?”
John Pallant, Saatchi & Saatchi Regional Creative Director EMEA said: “This is a very simple, but surprising idea, which we are expecting to get a lot of attention, stimulate conversations around this important issue, and most important of all, increase donations.”
TBWA/Berlin for adidas – A Giant Case History
Posted: December 28, 2012 Filed under: Agency, Ambient, Awards, Cannes Lions, Case History, Event, Germany, Guerilla, Installation, Press/Outdoor, Sportwear | Tags: adidas, Ambient, Boris Schwiedrzik, Cologne Central Station, Emiliano Treierveiler, Erik Gonan, football fresco, Germany, Guerilla, Helge Bloch, Hendrik Scweder, impossible goalkeeper, impossible huddle, Impossible is nothing, Kurt-Georg Dieckert, Marco Bezerra, Oliver Kahn Bridge, Outdoor, Petr Cech, Prater ferris wheel, Stefan Schmidt, TBWA, UEFA, Zurich's Central Station Leave a comment »IMPOSSIBLE GOALKEEPER
Just before the start of the UEFA Euro 2008 football tournament, adidas turned one of Vienna’s best-known landmarks, the Prater ferris wheel, into a huge image of the Czech national goalkeeper, Petr Cech. At a whooping 53m tall, this gigantic installation was visible far beyond the Prater entertainment park and the nearby public viewing sites. In the installation, Cech had eight arms that constantly rotated with the ferries wheel. The erection of the metal construction started on May 13 and was finished just before the launch of the tournament on the night of June 5, 2008. This advertising landmark also hosted the official adidas press conference prior to the tournament.
Advertising Agency: TBWA/Berlin
Creative Director: Stefan Schmidt
Creative: Marco Bezerra, Emiliano Treierveiler
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OLIVER KAHN BRIDGE
If you travelled to Munich for the first game of the FIFA World Cup in 2006, chances are you saw this huge installation, which shows an enormous Oliver Kahn (the then German national team goalkeeper) diving across the motorway. The 65-m installation managed to bypass the law forbidding advertising on the German Autobahn, and was the only piece of advertising adidas conducted in Germany during the tournament. Over 4 millions people commuted through the installation and many more saw it in the press. In its first week the Oliver Kahn bridge was displayed on double-page spreads in leading magazines including Focus, Stern, Autobild and Fortune. It was also picked up by newspapers including the New York Times and the Financial Times.
Advertising Agency: TBWA/Berlin
Creative Director: Stefan Schmidt, Kurt-Georg Dieckert
Creative: Helge Bloch, Boris Schwiedrzik
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IMPOSSIBLE HUDDLE
For the duration of the UEFA EURO 2008 football tournament, TBWA/Berlin transformed the main hall of Zurich’s Central Station into a large-scale celebration of team spirit. Eleven European football players (all sponsored by adidas, naturally) formed the Impossible huddle. The bodies of the footballers represented were 3D-scanned as were their faces and hairstyles, to ensure that the sculptures were faithful to the originals. It took 40 trucks to move the installation components from the production sites in southern Germany to Switzerland, where they were assembled in the station.
The Swiss rail authority reported that an estimate 13 million people passed through the station during the three-week period the sculptural installation was in site, and at 17m high and approximately 30m wide, it was impossible to miss. Add to this the fact that various news titles such as the Financial Times, Die Welt, Gazzetta dello Sport, Le Parisien and the BBC featured the campaign on their front pages or online editions, plus the fact that it was picked up by dozens of blog worldwide.
Advertising Agency: TBWA/Berlin
Creative Director: Stefan Schmidt, Markus Ewertz
Creative: Erik Gonan, Hendrik Scweder
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FOOTBALL FRESCO
During the German-hosted 2006 FIFA World Cup, adidas wanted to get across the message that they cooperate with the best football players on the planet. Rather than run a traditional poster campaign, the creatives at TBWA/Berlin decided it would be far more impressive to create a huge Renaissance-style fresco on the ceiling of the main lobby of Cologne Central Station. Within minutes of the fresco’s unveiling, it was featured on national German Television and press covered it throughout the World Cup. More than 8.5 million people saw the frersco in the flesh during the course of the tournament.
Advertising Agency: TBWA/Berlin
Creative Director: Stefan Schmidt, Kurt-Georg Dieckert
Creative: Helge Bloch, Boris Schwiedrzik
Monopoly in advertising
Posted: December 11, 2012 Filed under: Ambient, Awards, Chile, Cliché, Germany, Guerilla, Installation, Portugal, Press/Outdoor, Singapore, Spain, USA | Tags: a real game, advertising, Ambient, DDB Spain, Donald Trump, funny, Germany, Grey Chile, Guerilla, JWT, Monopoly, Own it all, Paris Hilton, TBWA Leave a comment »
Monopoly – New York/London/Madrid
Advertising Agency: DDB Spain
Year: 2005
Monopoly – “Own it all” Campaign
Advertising Agency: JWT Frankfurt
Year: 2009
Monopoly – A Real Game
Advertising Agency: DDB Madrid
Year: 2008
Monopoly – Mansion/Jail
Advertising Agency: Grey Chile
Year: 2007
Monopoly – Be careful where you land
Advertising Agency: TBWA Singapore
Year: 2007
Monopoly – Building Branding
Advertising Agency: DDB Lisboa
Year: 2006
Monopoly – Barcelona Edition/New York Edition
Advertising Agency: DDB Madrid
Year: 2006
Monopoly – Before/After Campaign
Advertising Agency: Grey Chile
Year: 2006
Monopoly – The Here & Now Edition
Advertising Agency: Grey New York
Year: 2009
Monopoly – “Be a Player” Campaign
Student project by Alexandra George and Candice Countryman.
Year: 2011
Monopoly – Ambient
Student project by Miami Ad School, Madrid
Year: 2010
Scholz & Friends for Fresh’N’Friends – Fruit Figures
Posted: November 30, 2012 Filed under: Ambient, Case History, Design, Digital, Direct, Event, Germany, Graphic Design, Installation, Promotion | Tags: Alexander Doepel, Ambient, Bjoern Kernspeckt, Case History, Direct, Florian Schwalme, Fresh`N´Friends, Fruit Figures, Germany, Jinhi Kim, Loic Sattler, Martin Pross, Mathias Rebmann, Matthias Spaetgens, organic supermarket, Promotion, René Gebhardt, Sandra Krebs, Scholz & Friends, Wolf Schneider Leave a comment »
All adults know: healthy eating is important. The organic supermarket chain Fresh`N´Friends benefits from that situation. There is just one small problem: kids hate healthy food but they love sweets. Actually, that´s even a big problem. In Germany every fifth child is overweight. “Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem.”
The solution was a new product: fruit figures. “To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love.” Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores.
Additionally, they were promoted with advertising specifically targeted at parents and their kids – direct mailings, email newsletters and posters. In order to involve the kids directly in the campaign a contest was started. We placed cut-out sheets in every package. So the kids could make their own fruit figures by hand. They also could design them digitally on the Fresh`N´Friends website. All ideas were published and judged online. The figure with the most votes was added to the product range. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Martin Pross, Matthias Spaetgens, Wolf Schneider, Mathias Rebmann, Florian Schwalme
Art Director: Alexander Doepel, Sandra Krebs, Bjoern Kernspeckt, René Gebhardt, Loic Sattler, Jinhi Kim
Photographer: Attila Hartwig
Graphics: Peter Schoenherr, Simon Rossow
Year: 2012
McDonald’s – My Burger Campaign (the first burger created by a fan)
Posted: May 10, 2012 Filed under: Case History, Digital, Germany, Promotion, TV/Film | Tags: burger configurator, crowd-sourced, Digital, Germany, McDonald's, mein burger, My Burger Campaign, Pretzelnator, Promotion, razorfish, the first burger created by a fan 2 Comments »Razorfish Germany came up with the “Make Your Own Burger” campaign to celebrate McDonald’s 40th year of being “Germany’s favorite restaurant.” Razorfish Germany used friendly competition and crowdsourcing to help McDonald’s come up with a new way to engage with its consumers, this campaign won a Silver Medallion at AME Awards.
The “Pretzelnator” is the first of five burgers to be created from the crowd-sourced “Mein Burger” campaign started by German agencies Razorfish, Berlin and Heye & Partner, Unterhaching for McDonald’s Germany. In this campaign, McDonald’s encouraged their customers to create their own custom made burger and compete for a place on the menu of the fast-food chain. 2011 marked McDonald’s 40th anniversary in Germany and Razorfish had to create a campaign to mark the big occasion, but with a small budget. “So many promotional burgers had been launched. Would yet another one excite our fans?” explains the Razorfish video. “We knew that many dreamed of creating their own individual McDonald’s burger. A burger that would appear on the plates of our two million daily guests. So we created a competition and invited everyone to take part. It was time for Germany’s first crowd-sourced burgers. By the fans, for the fans.” Fans were invited to create their own burger using the “Burger Configurator”, an online tool that allowed users to compile their design using mora than 70 different ingredients.
“We gave them the tools, they created the buzz,” says Razorfish. The cost-effective campaign allowed fans to name their creations and even promote them on social media platforms with personalised spots, with the aim of generating votes from other users. The ten most popular burgers made it to the next round in the McDonald’s test kitchen. The inventors then get to present their creations to the jury who decided which made it to the next stage. Facebook fans were able to watch the event live on video and root for their favourites.
Of the ten finalists, the five best burgers will be available in McDonald’s restaurants throughout Germany and their inventors get to star in their very own ad campaign on national TV and radio.
The results exceeded all expectations. 45,000 individual burgers were created in the first seven days – without a single cent of media spend. In total more than 116,000 burgers were posted – one every 26 seconds! The fans generated more than 12,000 personalized ad campaigns, and more than 1.5 million votes were cast. 7 million page visits made “My Burger” the most successful campaign ever on the McDonald’s Germany portal. During the jury event, the McDonald’s Facebook fan page was accessed more than 1 million times – all on a single day!
With all the buzz generated, the campaign managed to reach more than 21 million contacts, that’s one in four Germans. Never before has a McDonald’s campaign attracted as many new customers, sold as many promotion burgers or generated as much total revenue.The winning Pretzelnator burger is now being served in McDonald’s locations across Germany for a limited time. This particular creation is topped with ham, American and Italian cheese and has a pretzel-like bun.
Advertising Agency: Razorfish, Germany
Year: 2011
Mercedes-Benz – Tramp a Benz
Posted: May 5, 2012 Filed under: Car, Case History, Digital, Event, Germany, Viral | Tags: Armin Jochum, Car, Case History, Germany, Goetz Ulmer, Jung von Matt, Mercedes Benz, Stefan Gbureck, the best or nothing, Thimoteus Wagner, tramp a benz Leave a comment »
For more than 125 years, Mercedes-Benz stands for a certain ambition: The best or nothing. Last year this principle of the founder Gottlieb Daimler became the new claim of the brand. The brief was to make this principle come alive.
The strategy of “Tramp a Benz” was to create a dialogue about “The best or nothing” in Social Media and non traditional media types by telling a very simple story: Germany’s most famous hitchhikes with Mercedes-Benz only. And to bring Gottlieb Daimler’s maxim from the year 1886 to life. Prove it in real life. And show how relevant “The best or nothing” still is today.
In one of the coldest Decembers Berlin ever witnessed, street photographer and performance artist Stefan Gbureck set out on a journey with no destination but one goal: to travel with “The best or nothing”. Which in this case meant – no ifs, no buts – just in Mercedes cars. And the Mercedes community didn’t let him down. Online, where they encouraged him to keep it up. And on the road where he found the friendliest, craziest, most stereotypical and most offbeat Mercedes drivers you could imagine. The pictures and stories of the 17-day trip were shared on Stefan’s Blog. He portrayed the drivers and their cars and showed the results to an even bigger audience after his trip on his very own exhibition. Stefan was invited to event shows and published a photo book with all stories and pictures.
Stefan’s journey was followed by thousands of readers on his blog. Additionally, the exhibition and the photo book made his story accessible to an even larger amount of people. Bloggers commented on the project and the high ambition of a hitchhiker travelling with Mercedes only. The project was always related directly to the new claim “The best or nothing”. And as “Tramp a Benz” supported the brand communication, it helped to raise the recognition of the claim “The best or nothing” from 0% to 42% in 2010. “The best or nothing” campaign was the main topic for days, with the photo book being downloaded 1000 times and Facebook fans rose to 2.5million.
Advertising Agency: Jung von Matt, Hamburg
Chief Creative Officer: Armin Jochum, Goetz Ulmer, Thimoteus Wagner
Art Director: Tilman Gossner
Copywriter: Torben Otten, Georg Baur
Photographer: Stefan Gburek
Animation Company: M.A.R.K 13
Film Production/Cinematographer: Viviane Blumenschein
Year: 2011
Gold Lion
Scholz & Friends Berlin for Jobsintown.de – The Wrong Job Campaign
Posted: February 6, 2012 Filed under: Cannes Lions, Germany, Case History, Press/Outdoor, Direct, Digital, Ambient, Agency, Design | Tags: airport scanner, Ambient, ATM, Direct, Germany, installation, Jobsintown.de, kiddie ride and petrol pump, Life's too short to be in the wrong job', Matthias Spaetgens, Outdoor, Scholz & Friends, screensaver, The Wrong Job Campaign, The wrong working environment campaign, washing machine 2 Comments »
Have you ever wondered what really goes on inside everyday machines? A clever recruitment agency in Germany has created a series of adverts depicting just what they think goes on when you use an airport scanner, ATM, washing machine, kiddie ride and petrol pump. In the airport scanner a man appears to be hunched over a suitcase shining a torch on a pair of pants. In another ad, a child rides a toy truck while a man pedals underneath. And in a laundrette, a woman appears to hide inside an industrial washing machine cleaning clothes by hand on an old-fashioned washboard. The ads are for German recruitment company jobsintown.de and were first shown in 2009. But they proved so popular they have now become a worldwide viral internet hit. The wording on the ads simply reads, ‘Life’s too short to be in the wrong job’.
The wrong working environment campaign (2005)
The Brief
The task was to increase the brand awareness and to communicate it as a serious challenger to the established competitors. Regarding the small media budget, we had to reduce losses due to non-selective advertising, by exactly targeting people who are willing to change their job or employer.
The Media Strategy
Only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005). So we decided to show bad working conditions by a surprising insight and provoke a “this is exactly how I feel” emotion. By pointing out Jobsintown.de as a perfect solution for such a condition we stayed in the mind of our target group. We even managed to reach potential customers when they are already dealing with the topic involved: on their way to work. That, combined with a new use of media – service machines – had a strong impact on the target group.
The Creativity
By providing a surprising insight to cash machines, photo booths and coffee dispensers, we created an interaction with the medium it was placed on. Showing really bad working conditions in a humorous and innovative way, we provoked the recipients’ identification with our motives (in case they are dissatisfied with their jobs). Thus we provided the recipients with the idea of changing their jobs and pointed out Jobsintown.de as the best solution to do so.
The full-sized billboards on the side of service machines were situated on highly frequented subway stations and their nearby environment. Thus we could reach our primary target group effectively: commuters on their way to work. This anchored Jobsintown.de as a relevant portal in the mind of the target group.
Results
In 2005 visits on the website Jobsintown.de increased by more than 25 % compared to 2004. The feedback from the target group was very positive. Moreover, jobsintown were able to increase their brand awareness among other companies, as they received a great amount of enquiries.
The wrong working environment campaign (2006)
The task was to increase the brand awareness and to communicate Jobsintown.de as a serious challenger to the established competitors. Only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005). Regarding this fact we decided to dramatise bad working conditions with a surprising use of media: Full-sized billboards on the sides of service machines located in public spaces that are highly frequentated by working people.The Creative Execution
We placed billboards in public areas where people would least expect them: On the sides of petrol pumps, cigarette automats and washing machines. This interactive use of media provides a surprising insight into these machines. Instead of the expected machinery there are people working under hair-raising conditions. This provokes a ‘this is exactly how I feel’-reaction. So Jobsintown.de stayed in the mind of the target group: As a perfect solution to change ones personal job-situation.The media Strategy
The target audience is everyone who is dissatisfied with his actual job. The billboards where placed in three different environments, to reach the target group when it’s allready dealing with the topic involved. On their way to work (petrol pumps), or after work in bars and clubs (cigarette automats), as well as in laundromats (you’ve got a lot of time to think about your future while waiting for your laundry).Results
The campaign anchored jobsintown.de as a relevant portal in the mind of the target group. In 2006 visits on their website increased by more than 20 % in comparison to 2005. Moreover, jobsintown increased their brand awareness among other companies, as they received a great amount of enquiries.
The wrong working environment campaign (2007)
The target was to increase the brand awareness of the employment agency Jobsintown.de and to communicate it as the best solution for a job-related improvement. Considering the fact, that only 13% of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005), we decided to deal with the dissatisfaction of our target group. We surprised them with an unexpected placement and motives they could identify with.
We dramatized the situation of having the wrong job: We converted service machines into advertising media. Billboards on the side of jukeboxes, ice-cream machines and kiddie-rides provided surprising insights into these machines. Instead of the expected machinery there are people working under hair-raising conditions. This humorous way of advertising not only provided the target group with the idea of changing their jobs, but also pointed to Jobsintown.de as the best solution to do so.
The Media Strategy
We created an interaction with the medium it was placed on. Service-machines are doing mundane and unpopular work. So they are the best medium to provoke the recipient’s identification with our motives. It’s an analogy with their own dissatisfying job-situation. Thus we provided the recipients with the idea of changing their jobs when they are already dealing with the topic: After work in bars and clubs as well as in shopping malls.
Results
The campaign anchored Jobsintown.de as a relevant portal in the mind of the target group. Moreover, Jobsintown.de increased their brand awareness among other companies, as they received a great amount of enquiries.
The Screensaver Project (2007)
The target was to increase the brand awareness of the employment agency Jobsintown.de and to communicate it as the best solution for a job-related improvement. Considering the fact, that only 13 % of employees in Germany are satisfied with their job (Source: Gallup Organization, 2005), we decided to deal with the dissatisfaction of our target group. We surprised them with an unexpected placement, they could identify with.
We dramatized the situation of having the wrong job: In your own computer. A downloadable screensaver first looks pretty normal, but it turns out to be hard work as well, when we get a look behind the scenes. Instead of the expected software, a real man is carrying the visual effect of the screensaver on a lantern across the room. The screensaver can be downloaded at Jobsintown.de.
The Media Strategy
The screensaver provided the recipients with the idea of changing their jobs when they are already dealing with the topic: Every day while working in an office staring bored on their computer monitor. The downloaded file could also be shared with friends and colleagues, to suggest in a humorous way, that it might be time to think about a job-related improvement.
Results
The innovative use of media anchored Jobsintown.de as a relevant portal in the mind of the target group. Moreover, Jobsintown.de increased their brand awareness among other companies, as they received a great amount of enquiries.
The wrong working environment campaign (2008)
Advertising Agency: Scholz & Friends Berlin
Creative Directors: Matthias Spaetgens
Copywriters: Daniel Boedeker, Axel Tischer
Art Directors: David Fischer
photographer Hans Starck
2 Silver Lions, 2 Bronze Lions and 3 Shortlist
The 10 Best Commercials to watch on Halloween
Posted: October 31, 2011 Filed under: Australia, Cannes Lions, France, Germany, Sweden, TV/Film, USA | Tags: back seat, BBDO, chainsaw, Friday The 13th, funny, Germany, Halloween, horror movie, Jung von Matt, K-Fee, lullaby, Marion Jones, night, Nike, parody, scary, scream, smart fourtwo, The 10 Best Commercials to watch on Halloween, The Top 10 Commercials to see during Halloween Night, TV/Film, Volkswagen, Wieden+Kennedy 1 Comment »1 – Volkswagen – HORROR MOVIE
The quality and reliability of a Volkswagen are known to be extremely high. Accordingly, you will never see a Volkswagen that won’t start in a dangerous horror movie scene.
Advertising Agency: DDB Germany
Creative Director: Amir Kassaei, Stefan Schulte, Bert Peluecke
Copywriter: Sebastian Kainz
Art Director: Marc Wientzec
Year: 2007
Bronze Lion
2 – Nike Footwear – SCARY HOUSE
A little girl finally musters up the nerve to ring the doorbell of the scary house at the end of the street. When frightened she runs away by getting in the mindset of the fastest woman in the world: Marion Jones. It’s a race against fear through the backstreets of Savannah.
Advertising Agency: Weiden + Kennedy, Portland
Creative Director: Bill Grylewicz, Andrew Loewenguth
Copywriter: Mike Byrne, Hal Curtis
Art Director: Bill Karow
Year: 2005
Bronze Lion
3 – Nike Sportwear – HORROR
A spoof of the horror film classic “Friday The 13th” but with a twist ending. We see the villain hunched over gasping for breath as Olympic athlete Suzy Hamilton escapes in the distance.
Advertising Agency: Weiden + Kennedy, Portland
Creative Director: Jim Riswold
Copywriter: Ian Reichenthal
Art Director: Scott Vitrone
Year: 2001
Shortlist
4 – SWR Television Station – LULLABY
Serial murderers, monsters and horror characters from well-known splatter, horror and violent films sing Brahms’ lullaby (Lullaby and Good Night). The film ends with the question: how much violence do your kids see before they go to sleep? SWR Television. Against violence on TV.
Advertising Agency: Ogilvy & Mother Frankfurt
Creative Director: Peter Rommelt, Simon Oppmann
Copywriter: Peter Rommelt
Art Director: Simon Oppmann
Year: 2004
Bronze Lion
5 – Smart FourTwo – BACK SEAT
Sometimes it’s more secure to drive a car with no backseats. Note: All scenes in the commercial were filmed referring to the cinematic look of the originals.
Advertising Agency: BBDO Germany
Creative Director: Matthias Eickmayer, Stephan Meske
Copywriter: Szymon Rose, Florian Barthelmess, Jonathan Skupp
Art Director: Steffen Gentis, Annette Berkenbusch, Mereike Ceranna
Year: 2007
Silver Lion
6 – 13eme Rue Tv Channel – SCREAM
Scenes of famous horror films with women screaming…
Advertising Agency: Betc Euro RSCG, Paris
Creative Director: Stephane Xiberras
Copywriter: Oliver Couradjut
Art Director: Remy Tricot
Year: 2007
7 – K-Fee Caffeine Drink – COMPLETE CASE HISTORY
Ever been so wide awake? Then another: K-fee. Canned caffeine with
coffee.
Advertising Agency: Jung Von Matt, Germany
Creative Director: Costantine Kaloff, Ove Gley
Copywriter: Daniel Frericks, Eskil Puhl
Art Director: Frank Aldorf
Year: 2005
Silver Lion for the campaign
8 – Stihl Chainsaw – MASSACRE
The Stihl easy2start chainsaw range feature an effortless , every time starting mechanism.
A wonderful product benefit that gives life to this spoof of the horror genre. Dramatised in a style that looks and feels as much like a cinematic experience as possible, this is an ad that changes shape with a twist.
Advertising Agency: Cummins & Partners, Melbourne
Creative Director: Craig Conway, Sean Cummins
Copywriter: Dave Lunnie, Melissa Turkington
Art Director: Dave Lunnie, Melissa Turkington
Year: 2006
9 – Gainomax Recovery Drink – SCARY
By old habits, people eat bananas after working out. But, bananas are for monkeys. Instead, maximize the effect of your exercise and drink Gainomax Recovery: it’s better for you. In this horror movie a monkey threatens us. Don’t take his bananas. If you do, he’ll come after you.
Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Director: Fredrik Preisler, Adam Kery
Copywriter: Amalia Ptsiava, Adam Reuterskiold
Art Director: Gustav Egerstedt
Year: 2008
Shortlist
10 – Cingular Mobile Phone Service – HORROR
Filmed in a “horror movie” style, scary teenagers ask their parents for cellphones.
Advertising Agency: BBDO New York
Creative Director: David Lubars, Bill Bruce, Susan Credle
Copywriter: David Locasio
Art Director: Rich Wakefield
Year: 2006
Meister Camera (Leica Stores) – Pixellated Dog
Posted: October 26, 2011 Filed under: Ambient, Cannes Lions, Case History, Germany, Press/Outdoor | Tags: Ambient, Case History, Digital Camera, Germany, Hamburg, Leica D-Lux 3, Meister Camera Leica Stores, Philipp Und Keuntje, pixel, Pixellated dog, see it in more detail Leave a comment »
Brief
To create a novel piece of advertising which demonstrates that you can take much more detailed shots with the Leica D-Lux 3 from Meister Camera than other digital cameras.
Creative execution
We demonstrated how ill-defined objects can look when you don’t use a high-definition camera like the Leica D-Lux 3. To do this, we put 3-D objects in the surroundings. The key was that each of these objects was completely made up of thousands of little wooden pixels. For example, a life-sized, pixellated dog was tied up outside a Meister Camera shop. There was a poster next to it with the headline: See it in more detail.
Results
Photographers and people interested in digital cameras. Pixellated objects are nothing special in print. They only become innovative when seen in a new light: as physical objects in real surroundings. It’s no wonder that the installation turned out to be such an astounding attention-grabber.
Advertising Agency: Philipp Und Keuntje, Hamburg
Creative Directors: Diethern Kerner, Oliver Ramm
Copywriter: Daniel Hoffmann
Art Director: Sonke Schmidt
Year: 2008
Shortlist
Serviceplan for Santec Security Systems – No escape
Posted: October 14, 2011 Filed under: Agency, Cannes Lions, Germany, Press/Outdoor, TV/Film | Tags: Alexander Schill, bank, Christoph Nann, gas station, Germany, Maik Kaehler, no escape, prison, Santec security Systems, Serviceplan Leave a comment »Gas Station (2009)
The goal was too show all opportunities of video control systems in an surprising way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.
Chief Creative Officer: Alexander Schill
Creative Director: Axel Thomsen
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Production Company: Cobblestone Filmproduction
Director: Pekka Hara
Silver Lion
ATM (2009)
Chief Creative Officer: Alexander Schill
Creative Director: Axel Thomsen
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Production Company: Cobblestone Filmproduction
Director: Pekka Hara
Shortlist
Bank/Jewellers (2010)
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler, Christoph Nann
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Illustrator: CDaniel Kramer
Prison (2011)
Once a thief is in the focus of a Santec video camera there’s barely a chance not to be identified by the police and end up in jail. In other words: There is no way to escape. To show this fact in a surprising way, we made a spot in which the delinquents literally experience how quickly they will end up in jail after getting filmed by a Santec security camara. While robbing a private house, the picture suddenly freezes the thieves. A team of Santec workers enter the room and changes the crime scene into a prison cell. After the last worker leaves the scene again, the picture moves on and the deliquents find themself in a prison cell – quiet irritated about what happened. So once they enter the picture, they can’t escape jail anymore. The goal was too show all opportunities of video control systems in a surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler, Christoph Nann
Art Director: Till Diestel
Copywriter: Rudolf Novotny, Marc Vosshall
Production Company: Cobblestone Filmproduction
Director: Axel Laubscher
Bronze Lion
