The Clowns – BETC Paris for Canal+

CANAL PLUS_1.25.1

On the 21st of September CANAL+ launches a new channel, fully dedicated to series, which will be automatically included in the subscription.

The campaign, created by BETC Paris, is a tribute to series and their addictiveness – once you start watching you’re dying to see what happens next… This idea was the starting point for the creative team, the same one as behind The Closet and The Bear. The film was shot in Vancouver during the summer. It was directed by Steve Rogers through Wanda and is followed by an outdoor campaign all over France.

CANAL PLUS_1.24.1

CANAL PLUS_1.7.1

“The idea was to make an intriguing film that creates suspense – you can’t wait to find out how it ends. Just like when you watch a good series.
This was one of the reasons we chose dwarf clowns; in great series there’s often something a bit odd about the unusual characters that makes you become attached to them (a cop serial killer, a depressed Mafioso, a family of undertakers…). – Stéphane Xiberras, CCO and President BETC Paris.

Advertising Agency: BETC Paris
EXECUTIVE CREATIVE DIRECTOR: Stephane Xiberras COPYWRITER : Jean-Christophe Royer
ART DIRECTOR: Eric Astorgue
ASSISTANT ART DIRECTOR: Damien Binello
STRATEGIC PLANNING: Clarisse Lacarrau, Vianney Vaute TRAFIC : Coralie Chasset
PRODUCTION COMPANY: Wanda
DIRECTOR: Steve Rogers


Thaivertising (15 best thai commercials ever)

Giffarine EQ-10 Skin Care –  Belly Button Face (2003)

Two sons try to get revenge on their mother’s plastic surgeon. He lited so much that her belly button is where her face should be. Family photos will never be the same again if only she had used Giffarine EQ-10 wrinkle cream.

Advertising Agency: BBDO Bangkok
Gold Lion

Soken –  Kill Bill Kill Bill/Tititititanic/X…X…X (2004)

This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. Kill Bill Kill Bill: the officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly. Tititititanic: the office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either. X…X…X: the Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.

Advertising Agency: Euro RSCG Flagship Bangkok
Gold Lion for the Campaign

Samart Ringtones –  Pole Dancing (2004)

In a train, there is a beautiful woman standing and holding a pole. When she bends down to fix her shoes, the “Cherry Pink” ring tone from another passengers mobile starts to ring. The office girl who is in the position of bending while holding the pole suddenly looks just like a stripper pole dancing. The power of ring tone.

Advertising Agency: Saatchi & Saatchi Thailand
Bronze Lion

Unif Green Tea –  Worms (2004)

A man and a worm clash over the best tea leaves at the top of a plant.

Advertising Agency: BBDO Bangkok
Gold Lion

Ford Ranger OpenCab –  King Kong (2005)

A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong”s dad arrives, telling junior it’s lunchtime. Junior ignores dad and continues
playing. Dad picks up the car, tossing it away and smacks junior’s ear. Super : In a man’s world you have to be tough.

Advertising Agency: JWT Bangkok
Gold Lion

Krungthai Bank –  Headman Villager Lee (2005)

Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick. The morale: “without a thoughful plan, any huge capital can be blown away.”

Advertising Agency: Y&R, Bangkok
Bronze Lion

Scotch –  Date (2005)

A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

Bangkok Insurance –  Tyre/Twister/Robbery (2006)

Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.

Advertising Agency: Creative Juice/G1 TBWA, Bangkok
Gold Lion for the Campaign

Baby Face Foam –  Love Story Campaign (2006)

Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show. We brought that back… We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials.  Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.

Advertising Agency: Jeh United Bangkok
Gold Lion for the Campaign

The Thai Olympic Fibre Cement –  Shakespearean Gecko (2007)

Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.

Advertising Agency: Publicis Thailand
Silver Lion

Bangkok Life Assurance –  Salesman (2007)

Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion for the Campaign

Sylvania Light Bulb –  Pic-Nic (2008)

“Nothing to be scared of if there is light. The light is your true friend”.
This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary.  After the launch, this television commercial became the “Talk of the town” and has been requested for download by consumers from many websites.

Advertising Agency: Jeh United Bangkok
Gold Lion

D7 Coffee –  Wake up Thailand! (2008)

D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion

Muang Thai Life Insurance –  Bridge (2010)

Shows a family walking along when the father received a phone call from his doctor. He finds out that he has liver cancer. With the family distraught and worrying about how they will support themselves, Muang Thai offers them the assurance they need.

Advertising Agency: JWT Bangkok
Silver Lion

Thai Life Insurance –  Silence of Love (2012)

This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love. The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love. It’s past time to care for those who have cared for you. Thai Life insurance. Caring for Thai lives.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

 


15 Most Insightful Call for Entries Ads

1 – ADC-UA Awards (Ukraine)/Agency: Leo Burnett Ukraine

2 – The 2002 Marketing Awards/Agency: Taxi Canadamarketing-awards-hack-small-18780

marketing-awards-seen-it-small-70812

marketing-awards-poor-execution-small-72386

marketing-awards-merit-small-38903

1

3 – Art Director’s Club CdF 2006/Photographer Vincent Dixon

4 – The Art Directors Club CfE 2002/Bozell New York

adc3

adc1

adc2

adc4

adc5

adc6

adc7

5 – The Singapore Creative Circle Awards 1997/Leo Burnett Singapore

singapore

6 – Creative Club of Belgium (Call for entry 2005)/Agency: Duval Guilarme, Brussels

7 – The KBP Radio Awards, C.f.E 2007/Agency: BBDO Guerrera Ortega, Philippines

KBPLOGO

KBPSALE

KBPVIOLATOR

8 – The Art Director’s Club CdF 2009/Agency: Publicis New York

9 – Clio Awards 2004/Agency: ALMAP/BBDO

clio1

clio2

clio3

10 – The Art Director’s Club Cdf 2011/Agency: DDB New York

adc_callforentries_02

adc_callforentries_06

adc_callforentries_05

adc_callforentries_08

adc-news

adc-news2

11 – Crèa Awards 2007/Agency: BOS, Canada

crea5

crea2

crea1

crea7

crea3

crea4

crea6

12 – The One Club Call for Entries 2007/Agency: Jupiter Drawing Room, South Africa

a5ec49e812b5f340517f30318b24f296

01b5f8f9cf5af64a9c66a5d42955aa40

cbaba4600461af14ef631b47fb857ed9

13 – AdAwards Call for Entries 2006/Agency: Saatchi & Saatchi, Paris

AD-AWARDS

14 – ADC 92° Annual Awards/Agency: The Conquistadors Collective, New York

adc-92nd-annual-awards-girl-poster

adc-92nd-annual-awards-jury-poster

adc-92nd-annual-awards-gun-poster

15 – The Tinta Awards Call for Entries 2012/Agency: Young & Rubicam Philippines

pet_adoption

harvey_nichols

samsonite


Sponsored Heroes

“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”

Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.

Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s,  and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.

IRON MAN – Sponsored by McDonald’s

0e13d343d3691ecc3d1d310f4a406940

af179dc84371ffc0fcd9ce98e9872813

e6c05da81bddb9908fe88771a172da28

d5ebb846329aa27491456bca20ea149f

HULK - Sponsored by Monster Energy

2d75a8e269bf580433a7eba9bd9a2903

9c0f26bec89d3ee14fa98dd07004753f

472506cb32eece4ee71d4d23c4f5d584

3083927e50eb8d4fd098eb29c642a3a0

WOLVERINE - Sponsored by Adidas

0062ef80fafe6f70c92d48d2c7adb989

b446410fac74df071338d99da7538341

BATMAN - Sponsored by Nike

cb2f13d9d98570fea5a6bc182fbdd221

e77ff519faef8d72f012be4d35931d13

7ae7800c618a9419289e315d23858cd8

81ab42a91fd4fe2a82467c3d807edbb7

df27e11626388682e62309982a707f2e

CAPTAIN AMERICA - Sponsored by UPS

f6edb60f8d7dcdbc62382d5b5849f086

FLASH - Sponsored by Red Bull

db3562ff1a6c2d75ca961feaa9fb6052

1c64c2b2552fd24a343e8aaedfb0d504

3fc0cba8967608954c80633797320202

b6e67c826f7bb88ccdd1097bcc304178

AVENGERS - Sponsored by Coca-Cola

9f4a64d8e5506192b3f920f25da56ff2-1

52ff142744256f2e18b0d1ec503be273

SILVER SURFER- Sponsored by Apple

a3a9d132597186a9510971c8c8ec4747

3c2c36faf44765455adf3409fbeb957d

8e92350a3f5d85231d482ed8a2b9c597

SUPERMAN - Sponsored by Giorgio Armani

d5d99411e46ea9dd416cbeefb711904b

066d8108dcf809460e5a63c3078957dc

IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)

46fc45d1f4ef846e09dddd8c15251c57


From Coke to Mikado – Don’t Underestimate the Power of a Red Button

6554083-push-button-3d-red-glossy-metallic

Mikado – Resistance Test

Advertising Agency: Buzzman, Paris, France
CEO / Creative Director: Georges Mohammed-Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
Year: 2013

 

TNT TV Channel – Dramatic surprise on an ice-cold day

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2013

 

Fantastic Delites – How Far Would You Go?

The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.

Advertising Agency: Clemenger BBDO, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O’Grady
Year: 2012

 

TNT TV Channel – Big Red Push Button

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.

Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2012

 

Coca-Cola – Happiness Truck

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Advertising Agency: Definition 6, Atlanta
Year: 2011


Welcome to ROACHVILLE from TBWA Johannesburg

welcome_to_roachville

living_room

the_bedroom

the_cafe

TBWA Hunt Lascaris Johannesburg’s brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.

Advertising Agency: TBWA, South Africa
Executive Creative Directors: Matthew Bring, Adam Livesey
Creative Director: Justin Wright
Art Director: Sifiso Nkabinde
Copywriter: Thokozani Mashigo
Agency Producer: Sharon Cvetkovski
Account Manager: Vanessa Maselwa.
Production: Birthmark
Director of photography: Rowan Cloete
Producer: Matthew Durant
Year: 2012


Best Not-So-Romantic Valentine’s Day Ads

McDonald’s France

enhanced-buzz-28118-1359651955-9

Tampax

enhanced-buzz-wide-28197-1359652088-11

Indirapuram Habitat Club SPA

indirapuram-habitat-club-spa

Swatch

enhanced-buzz-28119-1359652143-10

SexyAvenue.com

enhanced-buzz-wide-2928-1359652894-3

Wurst

enhanced-buzz-wide-15325-1359650360-15

Naksatra Jewellery

enhanced-buzz-wide-27899-1359652754-19

Straps Lingerie Store

straps-the-lingerie-store-happy-valentines-day

Thrifty

thrifty

Renault

renault-renault-wishes-all-young-lovers-an-amorous-valentines-day

NW/Natural Water

nutrient-water

Axe

axe-its-valentines-day-enjoy-the-axe-effect

Radio Corazon

radio-corazon-happy-valentines-day

Natan

natan-jewelry

Splash Lingerie

retail-stores-happy-valentines-day-small-35198

Wonderbra

wonderbra-valentines-day-small-91051

Yemeksepeti.com (food delivery)

yemeksepeti


Crispin Porter + Bogusky for Just Dance 3 – Autodance

ubisoft-autodance-1-600-47858

Just Dance is the fun dance game series that anyone can pick up and play. But until now, the audience has been limited to teenage girls. For the launch of Just Dance 3, the brief was to expand the audience, with no media spend.
To promote the release of Just Dance 3, Crispin Porter + Bogusky created Autodance, an app that proves anyone can Just Dance. Simply record your friends doing stuff and the app syncs their movements to a choice of dance tracks from the video game. Like magic, your friends will be shaking their stuff in a branded music video that can be shared online.

brand-title-600-40399

JustDance_AutodanceTrailer_43727_UKconv

Autodance is more than just a fun app. It’s a fun tool to get people to make and share our ads for us. Each user-generated video acts as an advert for Just Dance 3, and features our tagline “Anyone can Just Dance”, along with an end card for the game.
The app proved so successful it’s now been incorporated into Just Dance 4.

ubisoft-autodance-600-24094

With no media spend, Autodance exposed Just Dance 3 to a new audience of millions. And over Christmas 2011, Just Dance 3 became the best-selling video game in Europe.

Results:
App Downloads: 6.3 Million
User-generated videos: 32 Million
Video views (in phone): 118 Million
Video views (on Facebook): 32 Million
Total video shares (Facebook and Youtube): 2.9 Million
Facebook likes: 4.3 Million
Facebook comments: 2.4 Million

Advertising Agency: Crispin Porter + Bogusky, Gothenburg
Creative Director: Mattias Berg
Copywriter: Jim Connolly
Art Director: Mattias Berg
Production Company: Adore You
Chief Creative Officer: Rob Reilly
Executive Creative Director: Gustav Martner
Executive Creative Director: Bjorn Hoglund
Creative Technology Director: Per Rundgren
Head of Interactive: Marcus Aslund
Interactive Developer: Martin Furuberg
Motion Designer : Motion Designer Jörgen Bengtsson
Visual Designer: Stephano Dinamarca Fernández
Visual Designer: Mattias Nordenham
Year: 2011

autodance awards bw


Diesel – Happy Apocalypse

ha

This new animated spot for Diesel through Vice and Blinkink London and directing team Jonny & Will is a rather risque call to arms…According to the ancient Mayan calendar, December 21st 2012 marks the day the Earth will be destroyed and all human life will cease to exist forevermore. So, if the rumour is true and 21-12-2012 really is the day it all ends, surely there’s only one thing to do?


Monopoly in advertising

Mr_monopoly_the_3d_agency_6

Monopoly – New York/London/Madrid

newyork
london
madrid

Advertising Agency: DDB Spain
Year: 2005

 

Monopoly – “Own it all” Campaign

monopolyboardwalk

monopolypennsylvania

monopolymediterranean

monopolybaltic

Advertising Agency: JWT Frankfurt
Year: 2009

 

Monopoly – A Real Game

Monopoly.-COMPOSITE-MATERIALS-PLAN-1_1

Monopoly-TOWN-PLANNING-SITE_1

Monopoly.-COMPOSITE-MATERIALS-PLAN-2_1

Monopoly-GENERAL-CONSTRUCTION_1

Advertising Agency: DDB Madrid
Year: 2008

 

Monopoly – Mansion/Jail

mansion

prison

Advertising Agency: Grey Chile
Year: 2007

 

Monopoly – Be careful where you land

0400_00000_6692259A
11

12

Advertising Agency: TBWA Singapore
Year: 2007

 

Monopoly – Building Branding

1_9

2_10

Advertising Agency: DDB Lisboa
Year: 2006

 

Monopoly – Barcelona Edition/New York Edition

barcelona

ny

Advertising Agency: DDB Madrid
Year: 2006

 

Monopoly – Before/After Campaign

dios

peace_0

china

Advertising Agency: Grey Chile
Year: 2006

 

Monopoly – The Here & Now Edition

ny1

ny2

ny3

ny4

ny5

Advertising Agency: Grey New York
Year: 2009

 

Monopoly – “Be a Player” Campaign

monopoly_trump1

monopoly_ad_paris

monopoly_ad_lindsay

Student project by Alexandra George and Candice Countryman. 
Year: 2011

 

Monopoly – Ambient

09f8fde63709a88e576a9b5aa7870885

Student project by Miami Ad School, Madrid
Year: 2010


Follow

Get every new post delivered to your Inbox.

Join 1,655 other followers