The brief was to develop a promotion for the new PlayStation2 game “Forbidden Siren II” at the Games Convention 2006 in Leipzig as well as generate traffic for the Forbidden Siren II Homepage.
Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the PlayStation Logo, but the film inside the camera made this promotion an action to remember. On every picture taken, ghosts and frightening faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The Horror is closer than you think. Forbidden Siren II. Out now for PlayStation2.”
Only a few days after the Games Convention the click rate on Forbidden Siren II Homepage tripled. Photos from the cameras started to appear all over the web. Some cameras made it into eBay as cult objects. The press reported in detail about the “new advertising medium”.
Advertising Agency: TBWA/Germany
Creative Director: Dirk Henkelmann/Philip Borchardt
Copywriter: Friedrich Tromm
Art Director: Leila El-Kayem