Stihl (2002/2011) – The Garden of Creativity
Posted: July 25, 2011 Filed under: Australia, Brazil, Cannes Lions, Case History, France, Germany, Press/Outdoor, TV/Film | Tags: Alexandre Hervè, Alexandre Hildebrand, Amsterdam, Arnaud Pyvka, autumn calendar, bedouin, bequeathe, Berlin, Bertrand Suchet, birds, blow, blower, bronze lion, brushcutter, Cannes Lions, Car, carpet, Case History, cast away, chainsaw, Charles Guillemant, christmas tree, commercial, cumminsnitro, cut off saw, cut your brush, David Gray, David Harriman, DCS, DDB, DDB Paris, desert, Direct, don't spend your life at work, Duesseldorf, dwarf, eletric range, Eric Helias, Euro RSCG, Fabrice Delacourt, FCB Melbourne, FHV BBDO, foliage trimmer, France, Frederic Royer, garden, garden vacuum, gardening, Geoffroy Gozez, Germany, Get your garden back, graffiti, grass, hairdryer, hedge, Herve Plumet, high power blower, Jacques Demarcillac, Jean Gabrielle Causse, Jean Yves Lemoigne, kids, Klaud Fayol, Le Pac, leaf, leaf blower, lost child, Marc Gouby, Martin Darfeuille, Mathieu Degryse, Mathieu Vinciguerra, Matthias Spaetgens, maze, memories, mixer, neighbourg, Oliver Desmettre, Olivier Altmann, Olivier Dermaux, orange, Paris, Patrice Lucet, Philippe Boucheron, Pierrette Diaz, pillars, pizza delivery, Porto Alegre Brazil, power cutters, Press, Publicis Conseil, SALESMAN, Scholz & Friends, Sean Cummins, shuttle, sloth, snake, stairs, Stihl, Sylvain Thirache, the garden of creativity, the gardener, three little pigs, Toby Talbot, tools, trees, trimmer range, TV/Film, wall, warriors, Yves Sarhadian, Yves-Eric Deboey 1 Comment »Stihl Leaf Blower – BLOW
A man is blowing leaves off the footpath. He accidentally blows his son off his bicycle as he is riding past.
Advertising Agency: FCB Melbourne
Creative Director: Alastair Simpson
Copywriter: Justine Drape
Art Director: Scott Nowell
Year: 2002
Shortlist
Stihl Foliage Trimmer – DROWNING
Advertising Agency: DDB, Paris
Creative Director: Bertrand Suchet
Copywriter: Jean Gabrielle Causse
Art Director: Pierrette Diaz
Photographer: Nicolas Descottes
Year: 2004
Stihl Foliage Trimmer – PIZZA DELIVERY MAN/SALESMAN/EXPRESS SERVICE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: David Harriman
Year: 2005
Shortlist
Stihl High Powered Blower – DESERT/SNOW/VOLCANO
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Corbis
Year: 2005
Stihl Chainsaw – SABRE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Year: 2005
Stihl Cut-off Saw – EIFFEL TOWER
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Cèline Landa
Art Director: Benjamin Marchal
Year: 2005
Shortlist
Stihl Garden Tool – LOST CHILD/CAST AWAY
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diza
Photographer: Julia Fullertton Batten
Year: 2006
Stihl Chainsaw – BIRD/SNAKE/SLOTH
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Frederic Sounillac
Art Director: Alexandre Veret
Year: 2006
Stihl Brushcutter – CLOTHESLINE/PING PONG/LETTERBOX
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Olivier Apers
Art Director: Hugues Pinguet
Photographer: Klaud Fayol
Year: 2005
Bronze Lion for the campaign
Stihl Gardener Tools – MEMORIES CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Camensuli
Art Director: Frederic Royer/Yves Sarhadian
Photographer: Arnaud Pyvka
Year: 2006
Stihl Trimmer Range – WOMAN/MAN/BOY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: Jean-Yves Lemoigne
Year: 2007
Bronze Lion for the campaign
Stihl Chainsaw – DON’T SPEND YOUR LIFE AT WORK
Advertising Agency: Publicis Conseil, Paris
Creative Directors: Olivier Altman/Herve Plumet
Creatives: Mathieu Degryse,/Yves-Eric Deboey
Photographer: Marc Gouby
Stihl Chainsaw – KIDS/CAR
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Shortlist
Stihl Chainsaw – CHRISTMAS TREE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: Julie Polter
Art Director: Dave Lunnie
Photographer: Peter Roberts
Year: 2007
Shortlist
Stihl High Power Blowers – BLOWER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Morgan Sommet
Art Director: Geoffroy Gozez
Production Company: La Pac, Paris
Director: Herve Plumet
Photographer: Herve Plumet
Year: 2007
Stihl – GRASS ARMY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Celine Lescure
Art Director: David Aryel
Photographer: Jacques Demarcillac
Year: 2007
Stihl Chainsaw – FIRE
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Stihl Cut-Off Saw – PILLARS/COSTRUCTION/STAIRS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Eric Helias
Art Director: George Carreno/Benoit Blunberger
Photographer: Herve Plumet
Year: 2007
Stihl Hedge Trimmer – MAZE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: James Procter
Art Director: Dave Lunnie
Photographer: Stuart Crosset
Year: 2008
Shortlist
Stihl Edgers – BROWN DWARF/ORANGE DWARF
Headline: Get your garden back
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Claudia Tajes
Art Director: João Pedro Vargas
Photographer: Claudio Meneghetti
Year: 2008
Stihl Blower Garden Vacuum – THREE LITTLE PIGS
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Patrik Matzembacher
Art Director:Andre Pauletti
Year: 2008
Stihl Electric Range – MIXER/HAIRDRYER/HEDGE TRIMMER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Martin Rocaboy
Art Director: Yves Sarhadian
Photographer: Yann Le Pape
Year: 2008
Stihl Tools – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer:Hervè Plumet
Year: 2008
Stihl Gardening Tools – ANVILS/BARBED WIDE FENCE/STONE TREES/WALL
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl High Pressure Hose – GRAFFITI
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl Gardening Tools Guarantee – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Oliver Desmettre/Fabrice Delacourt
Art Director: Nicolas Delille
Photographer: Herve Plumet
Year: 2009
Shortlist
Stihl Chainsaw – BEQUEATHE
For more than 80 years, STIHL have forged a reputation for making outdoor power equipment that doesn’t give up. Their iconic Chainsaws are no exception. Bullet-proof engineering combined with expert servicing means you’ll only ever need one. To demonstrate the incredible lifespan of a STIHL Chainsaw, we portrayed what might happen if it out-lived its owner.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Simon Vicars
Art Director: James Tucker
Production Company: Robbers Dog Films, Auckland
Director: Adam Stevens
Year: 2009
Stihl Gardening Tools – CARPET/BATH TUB/DISH WASHER/DRY CLEANER’S
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Photographer: Geof Kern
Year: 2009
Stihl Gardening Tools – STRONG
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Raphael Boher
Copywriter: Everton Behenck
Art Director:Rodrigo Alves
Photographer: Raul Krebs
Year: 2009
Stihl Power Cutters – SHUTTLE
Advertising Agency: FHV BBDO, Amsterdam
Executive Creative Director: Marthen Van De Vijfeijken
Art Director: Bart Bus
Photographer: Jeroen Bijl
Year: 2009
Stihl Gardening Tools – CAR/CHEMISTRY/SHOPPING/BABIES
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Federic Royer/Yves Sarhadian
Photographer: Herve Plumet
Year: 2009
Stihl Chainsaw – BEDOUIN
Headline: It makes you to saw
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Charles Guillemant
Art Director: Faustin Claverie
Photographer: Jean-Yves Lemoigne
Year: 2010
Stihl – AUTUMN CALENDAR
Insights, Strategy & the Idea
STIHL asked the agency to develop a calendar, which promotes the product range of leaf blowers. The aim was to retain existing and entice new customers.
We didn’t want to create an ordinary calendar covering 365 days. So, we created the first autumn calendar – with a simple but striking idea: the sheets of the calendar fall automatically. Just like the leaves of trees in autumn. This brings autumn right into the offices of potential customers, showing the necessity of STIHL leaf blowers in an entertaining way – day by day.
Creative Execution
In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically – introducing the STIHL autumn calendar.
The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world. Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.
Results and Effectiveness
After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.
Advertising Agency: Euro RSCG, Duesseldorf
Creative Directors: Torsten Pollmann/Felix Glauner
Art Directors: Martin Staubach/Kai Tusar/Marie Pielmeier
Copywriters: Christoph Mueller/Till Koester
Year: 2010
Shortlist
Stihl – STOP BOTHERING YOUR NEIGHBOURG CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: David Harriman
Year: 2010
Stihl Blower – BIRDS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Philippe Boucheron
Photographer: Leo Caillard
Year: 2011
Shortlist
Stihl Chainsaw – WARRIORS
Advertising Agency: Scholz & Friends, Berlin
Executive Creative Director: Matthias Spaetgens
Copywriter: Felix John
Art Director: PhilippeWeber
Year: 2011
Bronze Lion for the campaign
Stihl Box – THE GARDENER
Advertising Agency: Publicis Conseil, Paris
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Production Company: Carnibirds
Director: David Gray
Year: 2011
Stihl – HAPPY CHRISTMAS
Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Year: 2011
TBWA/Paris for Playstation (2003/2007) – Five years of amazing works
Posted: July 14, 2011 Filed under: Animation, Cannes Lions, Case History, France, Press/Outdoor | Tags: Adultery, amazing works, Animation, Benoit Leroux, Bjoern Ruehmann, Cannes Lions, Case History, Cedric Moutaud, Chris Garbut, dimitri daniloff, Eric Helias, Erik Vervroegen, Eve Roussou, France, Ghislaine de Germon, Guillaume Ulrich Chifflot, Hans Starck, Head, Ingrid Varetz, Javier Rodriguez, Jessica Jerard- Huet, Joakim Reveman, Jorge Carreno, Kamasutra, Loic Cardon, Manoelle Van Der Vaeren, Marc Gouby, Mariene Fonferrier, Marjolijn de Groot, Matthew Branning, Matthieu Deluc, Moulds, Murshroom Clown, Oliver Renaud, Philippe Taroux, Playstation, Potato head, Press, rebirth, Recuenco, Sebastien Vacherot, TBWA/Paris, Thomas Mangold, Veteran, Xander Smith, Yann Robert 1 Comment »TITLE: Rebirth
The print work called “Rebirth” that shows the head of a grown man emerging from the womb of a svelte model has won the International Advertising Festival’s Press & Poster Grand Prix award as the year’s best print ad. “Rebirth” was originally selected as the winner in the outdoor category in Monday’s Press and Poster jury deliberations but was then switched to print after the original print winner was disqualified.
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Grand Prix in Press Lions
TITLE: Veteran
The ad campaign titled “Veterans” depicts the boys with otherworldly looks who have gone through untold battles, blood and death.
“The success of the PlayStation shots depends on a subtle blend of lighting, tone and the expressions on the faces of the players… when Jorge Carreno, the art director at TBWA\Paris, approached me with the idea of war veterans that were actually kids, I knew it could be something special. Good ideas bring out your best work.” – Marc Gouby, photographer
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Marc Gouby
Year: 2003
Silver Lion for the campaign
TITLE: Supermarket
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Bronze Lion
TITLE: Doll
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
TITLE: Potato Head
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
TITLE: Dressing up
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Kamasutra
Creative Director: Erik Vervroegen
Copywriter: Estelle Nollet
Art Director: Loic Cardon
Artist: Richard N’go
Year: 2004
Bronze Lion
TITLE: Heart of Stone
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Skin Shell
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Choice
Creative Director: Erik Vervroegen
Copywriter: Eve Roussou/Oliver Renaud
Art Director: Eve Roussou/Oliver Renaud
Photographer: Dimitri Daniloff
Year: 2004
Shortlist
TITLE: Adultery
“I can’t even remember how many layers there were in this image. The final file was about 3GB,” says the photographer. He adds, “When using a digital camera you have to shoot quite flat, then increase the contrast in Photoshop.” – Dimitri Daniloff, photographer
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Moulds
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Plugs
Creative Director: Erik Vervroegen
Copywriter: Matthew Branning
Art Director: Chris Garbut
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Scars
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
TITLE: Baby
Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Javier Rodriguez
Photographer: Yann Robert
Year: 2005
Gold Lion
TITLE: Sleeping Beauty
Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Eugenio Recuenco
Year: 2005
Gold Lion
TITLE: Banana
Creative Director: Erik Vervroegen
Copywriter: Alain Jalabert
Art Director: Thierry Buriez
Photographer: Vincent Dixon
Year: 2005
Shortlist
TITLE: Octopus
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Shortlist
TITLE: Death
Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Marjolijn de Groot
Year: 2005
Shortlist
TITLE: Head
The fantastic and virtual universe of Playstation is revealed to readers by giving them a glimpse into what exactly goes on inside a player’s head.
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Production Company: DEF 2 Shoot, Paris
Director: Thomas Marque
Year: 2006
Gold Lion for the press
TITLE: Spring
Creative Director: Erik Vervroegen
Copywriter: Daniel Perez/Xander Smith/Matthew Branning
Art Director: Eve Roussou/Emmanuel Courteau/Cedric Moutaud
Photographer: Marc de Cunha Lopez
Year: 2006
Shorlist
TITLE: Bodies
Creative Director: Erik Vervroegen
Copywriter: Ghislaine de Germon
Art Director: Mariene Fonferrier
Photographer: Dimitri Daniloff
Year: 2006
Shorlist
TITLE: Panties
Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Hans Starck
Year: 2006
Shortlist
TITLE: Flasher
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2006
TITLE: Insect
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Eve Roussou/Viken Guzel
Photographer: Matthieu Deluc
Year: 2007
TITLE: Clown
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Graphic Designer: Thomas Mangold
Year: 2007
