Thomas Lamadieu and the Sky Art
Posted: April 22, 2013 Filed under: Art, Design, Graphic, Graphic Design | Tags: design, Roots art, Sky Art, Thomas Lamadieu Leave a comment »
French artist Thomas Lamadieu, also know as Roots Art, must really love looking at the sky, but for different reasons than you might think. Every time he looks up, Thomas sees a potential canvas where the building rooftops frame the sky. He photographs it and uses the odd sky shapes to create whimsical line drawings.
“My artistic aim is to show a different perception of urban architecture and the everyday environment around us, what we can construct with a boundless imagination,” says Thomas. Aren’t you just gonna see these creatures now every time you look up?
Daniel Norris – Re-Designed Movie Posters
Posted: March 26, 2012 Filed under: Art, Design, Graphic, Graphic Design, Illustration, Typography, UK | Tags: alternate movie posters, back to the future, Batman, blade runner, captain america, Daniel Norris, design, fight club, forrest gump, ghostbusters, Inception, inglourious basterds, pulp fiction, Re-Designed Movie Posters, robin hood, rocky, seven, star wars, Superman, terminator, the artist, the crow, the dark knight, the goonies, the karate kid, the warriors, thor, x-men Leave a comment »Daniel Norris is a creative freelance graphic designer with eight years experience in and around London agencies. Daniel created these amazing and single-color print-like movie poster redesigns. It’s fantastic how he turned iconic scenes into graphic icons for the posters.
For more information about him, you can visit his Flickr page
The Greatest Brandversations – A great graphic design project
Posted: March 5, 2012 Filed under: Design, Graphic Design, Illustration, Typography | Tags: Apple, Burger King, Canon, Coca-Cola, design, Greatest Brandversations, logo, McDonald’s, microsoft, nikon, pepsi, Stefan Asafti 1 Comment »Stefan Asafti is a Web Designer/Graphic Designer from Cluj-Napoca, Romania. Once upon a time Stefan created a project about great brands of the modern world. We’re pretty certain you will recognize every single brand listed. Thanks to the free market, competition to offer the best value to the consumer is fierce. Brands fight against each other in a never ending boxing match to win your heart.
There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
The slogans of the brands amongst themselves have been switched, with the overall goal being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.
Completing this project has taken a lot of time and a lot of patience for Asafti. Each little bit of the final image has been moved and resized manually in order to maintain a correct and balanced composition and layout of the elements.
Coca-Cola and Pepsi
Nikon and Canon
Microsoft and Apple
Internet Explorer and Firefox
McDonald’s and Burger King
thanks to InspirationFeed
H-57/The Force Of Typography – Star Wars Posters For Charity (Complete Case History)
Posted: January 19, 2012 Filed under: Agency, Design, Italy, Social, Typography | Tags: Darth Vader, design, H-57 Creative Station, Lucasfilm, Make-A-Wish, Matteo Civaschi, star wars, Stormtrooper, The Force Of Typography, Yoda 2 Comments »
Digital art comes in a multitude of forms and shapes. Games, logos and website design are all forms of art in a certain way. But there is one form of digital art that always strikes a conversation when it is viewed, and that is typography. Sure, it doesn’t have to be digital at all. As a matter of fact, there are plenty of books out there that are entirely dedicated to typography in every form and shape. However, there is a rising trend of 3D typography art and typography where letters are used to create visual patterns that looks like ordinary image.
H-57 Creative Station, a Milan based advertising and design agency, has created posters depicting Star Wars characters using only typography. The well-received poster series, The Force Of Typography, has blown-up like the Death Star in popularity. With fans clamoring to purchase these posters, H-57 was unfortunately restricted due to licensing issues. With the use of a few characters H-57 has been able to create the heads of a Stormtrooper, Darth Vader and, of course, Yoda himself. There is no mistaking who they are supposed to look like, and at first glance, you won’t even be able to spot that they are created entirely out of characters.
With recent approval from Lucasfilm, H-57 plans on producing a limited run of 300 posters of each design, with all proceeds benefiting the Italy Make-A-Wish Foundation. The prints will be sold on eBay on October 21, 2011.
Matteo Civaschi, Executive Creative Director and Senior Designer at H-57 explains how the idea for these posters first began:
This project was born from a small home accident. My cat ‘Rommel’ was playing in the library and made my Darth Vader mask fall. When I picked it up, the mask was upside down, and I started examining all its elements. Looking at the upside down mouth, which is made in a shape of a pyramid with some slits, I realized that it formed a ‘W.’ From that point, I had the idea to recreate Darth Vader’s face using only typography.
Advertising Agency: H-57, Milan, Italy
Creative Director: Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Playstation/DC Universe online – Mr Lee, tailor to superheroes and villains
Posted: September 23, 2011 Filed under: Ambient, Cannes Lions, Case History, Design, Direct, Press/Outdoor, Promotion, Spain | Tags: Case History, Chacho Puebla, DC Universe on line, design, Juan Christman, Juan Sevilla, Leo Burnett, Madrid, Mr Lee, Playstation, sastrerìa mr. lee, tailor shop, tailor to superheroes and villains Leave a comment »
Francisco Sayans. Interactive Media Manager, PlayStation
The campaign
To launch the new PS 3 game, DC Universe Online, in which you can create your own superhero or villain by choosing powers, abilities and, of course, your custom suit, we created a tailor shop that specializes in handcrafting custom suits for heroes and villains. So you can make your suit a reality and can live the same experience as the game in the offline world.
To announce the opening, we spoke directly to the people it mattered to most, from gamers and comic fans to media in general. We catered each type of media and location to capture their attention.
- Direct to special media.
- Flyers on comic stores.
- Posters on games stores.
- Videos on social media.
- Web to book appointments.
Design
To make Mr. Lee’s logo, we needed to express duality, mixing heroes and villains. And to mix the old fashion and discrete look of a tailor shop with a modern touch of PlayStation. To create the logo we used the PlayStation symbols together with a tailoring icon: needles. And for Mr. Lee’s corporate identity we created a logo that express duality, mixing heroes and villains. So we used the Superman logo shape together with the kriptonite icon.
All posters were created based on artistic printing, a decorative style born in England at the end of the 19th century. Clearly this is is the style Mr. Lee was looking for when he open his shop in 1934.
The Tailor shop´s corporate identity scheme was created based on artistic printing, a decorative style born in England at the end of the 19th century. Using the appropriate typography on each piece.
Mr. Lee´s most special clients had the honour to be portrayed by his assistant after trying on their new suit.
The design and decoration was based on a classic antique English tailor shop, with a serious and discreet look. A unique environment, worthy of receiving such a special clientèle.
The Promotion
A tailor shop that specializes in handcrafting custom suits for heroes and villains. You can make your suit a reality and can live the same experience as the game in the offline world. The engaging experience began deciding whether to be a hero or vallain, fill out a questionnaire, and get measured. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.
While waiting to be attended by Mr. LEE, people could play the game for the first time and get inspired to think about their suits. The Madrid shop was more successful than Gotham city´s. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising.
On line
PR Strategy
Mr. Lee quickly became a top news item appearing in all major Spanish TV channels in prime time.
-10 Foreign Newspapers.
-All major Spanish newspapers.
-Even Florentino Fernandez, the “Connan o Brian” of Spain, did an imitaiton of Mr Lee on his primetime show.
The earn media represented 4,000% Return On Investment to the brand. And we are talking about news content, not advertising.
Once in the tailor shop, the media and the people in general had to decide whether to be a hero or vallain, fill out a questionnaire, and get measured. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.
While waiting to be attended by MR LEE, people could play the game for the first time and get inspired about their suits.
The Madrid shop was more successful than Gotham city´s. The appointments were all filled in just a few hours and hundreds of suits were ordered.
The earn media represented 4,000% Return On Investment to the brand. And we are talking about news content, not advertising.
Coca-Cola Zero – Impossible Experiences
Posted: September 14, 2011 Filed under: Ambient, Beverages, Case History, Coca-Cola, Design, Hungary, Promotion, Spain, The Philippines, Turkey | Tags: Ambient, boat accident, Coca-Cola, Coke Zero, design, impossible experience, impossible made possible, Inverted Pyramid, Leo Burnett, normous Vending Machine, Promotion, The World's First 3-sided Table Football Leave a comment »Boat Accident (Ambient)
Advertising Agency: McCann Erickson, Istanbul
Creative Director:Oktar Akin
Art Director: Fira Yildiz
Copywriter: Deniz Tan
Year: 2008
The World’s First 3-sided Table Football (Environmental Design)
The Brief
Table football is one of the most liked socializing games in pubs, bars, workplaces, schools, and clubs with few rules. But there is one rule since the beginning: only four people can play the game. In order to show the target people that there are zero limits and rules we invented the new breed of the game: the Zero foosball which has 3 sides to accommodate 6 friends. Coke Zero is the biggest invention of Coca Cola lately. Coke Zero: real Coke taste, zero sugar. The brand aims to drive back young male adults to the Coke franchise. In the age of 18-25 guys leave their childhood and step into the adults’ world of obstacles and limitations. Coke Zero wants to help them see, imagine more possibilities in life than they think. If Coke Zero is possible anything is possible. The challenge was to bring the brand purpose into life via transforming limitations, norms, rules into new never seen positive experiences.
The Idea
After having the idea, we had to make it real. Several engineer groups worked on the plans for one month, we even involved the Hungarian foosball association. To reassure about the design’s enjoyability, we invited an ultimate expert for a final check.
Results
..zero foosball debuted on the most popular Hungarian music festivals.
We managed to invent a unique design medium, which not only transferred clearly the brand essence, but provided a surface where every player spent at least 15 intense and joyful minutes with the brand. It created excitement for more than 520 000 people on the spot, and the WOM even doubled the reach. The new phenomenon quickly spread on the target group’s most visited sites. The festivals already indicated their interest for the Zero foosball for the upcoming year. No one could just pass by our never seen design and game innovation.
Advertising Agency: Leo Burnett Budapest
Creative Director: Peter Tordai/Vilmos Farkas
Copywriter: Linda Zador
Art Director: Matyas Kobor/Miklos Voros
Account Director: Marta Dorgai
Year: 2009
Enormous Vending Machine (Ambient/Special Build)
Original taste. Zero sugar. Prove it’s possible. Send “ZERO” to 7015 and pick up your can here and now.
Advertising Agency: Universal McCann, Madrid
Creative Director: Josè Antonio Nogales
Copywriter: Natalia Parra
Art Director: Cristina Valle
Year: 2009
Inverted Pyramid (In-Store Marketing and Promotional Packaging)
The Brief
Coke Zero’s communication effort was to build on the equity of “making the impossible possible” which is true to what the brand promises (having that real Coke taste with zero sugar). All materials, even point of sale, had to reflect the proposition. In supermarkets and groceries where everything would blend into the shelves, it seemed impossible to stand out. Our task was to disprove that.
The Idea
How to create something impossible, then make it possible AND functional? We needed to stop shoppers in their tracks the moment they saw the product. So why not use the product itself and stack them all in a big pyramid – then turn the whole thing upside down.
Careful planning and collaboration with groceries had to be made. A pole designed as the bottom-most Coke Zero can ran from the ground up, supporting the whole structure. The shelves were made so thin, they almost looked invisible. And stock boys were instructed to constantly replenish cans to maintain the pyramid’s form.
Results
The Inverted Pyramid display vividly separated Coke Zero from the sea of sodas in the shelves. Clear proof was the 13% sales increase in supermarkets and groceries since installation of the special stands.
The proposition was brought to life in-store. Shoppers experienced the impossible made possible first hand as they shopped and picked up products from the display.
Advertising Agency: Leo Burnett Manila
Creative Director: Raoul S. Panes/Alvin Tecson
Copywriter: Therese Endriga/Cey Enriquez
Art Director: Mon Pineda/Farlet Vale/Steph Mangalindan
Year: 2010
BBC Wildlife Found Website – Almost Extinct
Posted: September 13, 2011 Filed under: Cannes Lions, Design, UK, Uncategorized | Tags: almost extinct, bbc wildlife found, calendar, Cannes Lions, design, gold lion, Oliver Malty, The Chase Creative Consultancy, UK Leave a comment »
Brief: To raise awareness of the amount of species that are nearing extinction across the globe, while giving people the opportunity to donate or to find out more by visiting the BBC Wildlife Fund website.
The BBC Wildlife Fund raises awareness and funds to save threatened wildlife and places around the world. We were briefed to develop an awareness campaign that could convey the ongoing serious issue of the large variety of species which become extinct each year.
Idea: a calendar was developed to keep the fund at front of stakeholders minds each day, whilst also directly showing the effect mankind is having on the planet. Sent out on January the 1st (with a red pen), the calendar prompts the recipient to cross out a different species everyday of the year.
Outcome: there has been an increase in traffic to the website. It is too early to tell if there has been any significant increase in donations.
Advertising Agency: The Chase Creative Consultancy, Manchester
Creative Director: Oliver Malty
Designer: Chris Challinor, Rebecca Low, Dulcie Cowling
Human Right Watch – Burma Pen Project
Posted: September 13, 2011 Filed under: Ambient, Cannes Lions, Case History, Design, Direct, Press/Outdoor, Social, USA | Tags: Ambient, Aung San Suu Kyi, Burma Pen Project, Cannes Lions, design, grand central terminal, Human Right Watch, installation, JWT, prison pens 2 Comments »Burma Pen Project is a giant installation built at New York’s Grand Central Terminal: has won a Gold Cube at the 90th ADC Awards for Design, 4 Gold Lions, one Bronze Lion and 3 Shortlist at 2011 Cannes International Advertising Festival.
The Goal
In 2010, Burma held its first elections in 20 years. These elections would have been meaningless if more than 2,100 political prisoners remained locked up in Burma’s squalid prisons. Human Rights Watch created a campaign calling for the release of these innocent prisoners by utilizing added pressure from the public and the United Nations.
Execution
A giant installation (7’x 18’) was built at New York’s Grand Central Terminal. The installation featured a massive mock prison with 200 miniature cells and 2,000 pens in lieu of cell bars. Visitors could remove the pens to symbolically free the prisoners, and then use the pens to sign an onsite petition calling for their release.
Implementation
It was the right time to put the spotlight on Burma and the plight of the prisoners languishing in Burma’s jails. Awareness of the elections in Burma was low among many people in the United States and across the globe. HRW needed to gain the attention of the media, the world leaders and the prisoners’ captors. This hinged upon the success of engaging the public in Grand Central Terminal’s Vanderbilt Hall. The challenge was to do this in a way that would get jaded commuters to stop, listen and take action. A leaflet was handed out with further details of the campaign.
Outcome
In less than 12 hours, tens of thousands of signatures were collected from people of 86 countries. The installation attracted media from around the globe. The petition book was then sent to the United Nations’ Secretary General and leaders of countries that maintain close ties with Burma. Due to its success, the installation toured Prague and Brussels. Most importantly, more than 150 political prisoners have since been released, including opposition leader Aung San Suu Kyi.
Advertising Agency: JWT, New York
Chief Creative Officers: Harvey Marco, Peter Nicholson
Executive Creative Director: Andrew Clarke
Head of Art: Aaron Padin
Art Director: Roy Wisnu
Copywriter: Chris Swift
Director of Photography: Izzy Levine
Photographers: Izzy Levine, Bill Bramswig / Platon
The Deli Garage – Parmesan Pencils
Posted: August 3, 2011 Filed under: Cannes Lions, Case History, Design, Germany, Promotion | Tags: Ambient, Cannes Lions, Case History, deli garage, design, grater shaped, Katrin Oeding, Kolle Rebbe, parmesan pencils, Promotion 1 Comment »
The 3 different types of parmesan cheese needed packaging, which is easy to handle at meals and also lists portioning suggestions as a bonus. With the built-in grating function you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal.
Develop packaging for a trio of selected parmesan cheeses including a grater shaped like a pencil sharpener – an addition to the ‘The Deli Garage’ range, a food label that supports small manufacturers of delicacies with lovely packaging ideas.
The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.
Results: The limited first edition of 500 was sold out 2 weeks after the launch.
Advertising Agency: Kolle Rebbe, Germany
Creative Director: Katrin Oeding
Art Direction: Reginald Wagner
Copywriter: Thomas Voelker
The North Face – Nature elements turned into retail products
Posted: August 1, 2011 Filed under: Cannes Lions, Case History, Design, Press/Outdoor | Tags: Andrew Petch, Cannes Lions, Case History, design, nature product, North Face, Promotion, Raoul Floresca, Saatchi & Saatchi 1 Comment »
The North Face wanted to advertise their outdoor gear products in stores that have no space for traditional advertising displays because of housing thousands of competitive products.
Our solution? Use the only store space available: the stores’ racks and shelves. So we gathered ordinary nature elements (rocks, twigs and leaves) and packaged them as attention-grabbing retail ‘outdoor survival’ products. On the front of the pack we wrote all the different ways a person could use these products to survive in the wild. At the back, we revealed our brand and message.
Advertising Agency: Ace Saatchi & Saatchi, Makati City
Executive Creative Director: Andrew Petch,/Raoul Floresca
Creative Director: Trixie Diyco
Copywriter: Paolo Agulto/Maan Agsalud
Art Director: Janette De Veyra
