Eurobest (1991/2010) – 20 years of Grand Prix
Posted: November 30, 2011 Filed under: Awards, Car, France, Germany, Italy, Legendary, Press/Outdoor, Spain, Sweden, The Nederlands, TV/Film, UK | Tags: 20 years of Grand Prix, bear, carousel, cops, Creek, elephant, Epuron, Eurobest, H&M, Häagen-Dazs, john west, karl lagerfeld, Leo Burnett, Levio's, Michael Jordan, Nike, Playstation, Polo, power of wind, rolo nestle, safety on board, samsonite, st george, Sumo, tango, TBWA, the sculptor, Waterboy, Wieden+Kennedy, write the future Leave a comment »
Grand Prix 1991 – SUMO/Levi’s Jeans
Advertising Agency: McCann-Erickson, Milan
Grand Prix 1992 – MICHAEL JORDAN/Nike
Advertising Agency: Simons Palmer Denton Clemmow & Johnson, London
Grand Prix 1993 – MELT TOGETHER/Häagen-Dazs
Advertising Agency: Bartle Bogle Hegarty, London
Grand Prix 1994 – CREEK/Levi’s Jeans
Advertising Agency: Bartle Bogle Hegarty, London
Grand Prix 1995 – ELEPHANT/Rolo Nestlè
Advertising Agency: Lintas, Amsterdam
Grand Prix 1996 – MUSEUM/Centraal Beheer
Advertising Agency: DDB, Amsterdam
Grand Prix 1997 – ST GEORGE/Blackcurrant Tango
Advertising Agency: HHCL & Partners, London
Grand Prix 1998 – SAFETY ON BOARD/Samsonite
Advertising Agency: TBWA\Campaign Company, Amsterdam
Grand Prix 1999 – WEDDING/Volkswagen Polo
Advertising Agency: BMP DDB, London
Grand Prix 2000 – LARA CROFT/Sony Playstation
Advertising Agency: BDDP@TBWA, Paris
Grand Prix 2001 – BEAR/John West
Advertising Agency: Leo Burnett, London
Grand Prix 2002 – THE SCULPTOR/Peugeot 206
Advertising Agency: Euro RSCG, Milan
Grand Prix 2003 – COPS/Volkswagen Polo
Advertising Agency: DDB London
Grand Prix 2004 – WATERBOY/Evian
Advertising Agency: BETC Euro RSCG, Paris
Grand Prix 2005 – KARL LAGERFELD FOR H&M/H&M
Advertising Agency: RAF, Stockholm
Grand Prix 2006 – TEAR/Audi RS4
Advertising Agency: DDB España, Madrid
Grand Prix 2007 – POWER OF WIND/Epuron
Advertising Agency: NORDPOL+ Hamburg
Grand Prix 2008 – DOG/Volkswagen Polo
Advertising Agency: DDB London
Grand Prix 2009 – CAROUSEL/Philips TV 21:9
Advertising Agency: Tribal DDB Amsterdam
Grand Prix 2010 – WRITE THE FUTURE/Nike
Advertising Agency: Wieden+Kennedy, Amsterdam
Levi’s – Creek
Posted: July 1, 2011 Filed under: Cannes Lions, Legendary, TV/Film, UK | Tags: Amish, BBH, commercial, Creek, John Gorse, Levi's, naked, Nick Worthington, TV/Film, UK 2 Comments »Judged even against the impressive stable of Levis commercials dating back to the early 80s, “Creek” is a true thoroughbred.
Ever since Bartle Bogle Hegarty created launderette, its first breakthrough spot for the brand, successive films have transformed the image of Levis as old-fashioned and uncool and made it market leader, creating huge amounts of PR along the way.Creek took the brand back to its roots in 1850s America. Shot in moody black and white, the commercial features what appears to be an Amish family picnicking in a remote spot.
The two daughters drift of to a nearby creek where they see a pair of jeans on a rock while their apparently naked owner bathes. As the soundtrack music reaches a crescendo the man emerges from the water to reveal that he is wearing a pair of jeans and shrinking them to fit. The owner of the jeans turns out to be a scruffy old man.
Agency: BBH, London
Writer: Nick Worthington
Art director: John Gorse
Directors: Vaughan & Anthea
Production company: Lewin & Watson
