1954. European cinema contractors launch the Festival to celebrate great cinema advertising. The first Cannes Grand Prix goes to a spot called “Il Circo” from Italy’s Ferry Mayer for Chlorodont toothpaste.
1992. The Press and Poster category introduced. McCann-Erickson Milan is awarded first Grand Prix in the category for its Levi’s campaign.
Advertising Agency: McCann-Erickson Italia
Creative Director: Milka Pogliani
Copywriter: Alessandro Canale
Art Director: Stefano Colombo
Photographer: Graham Ford
Good Luck Italy.