The 10 Best Commercials to watch on Halloween
Posted: October 31, 2011 Filed under: Australia, Cannes Lions, France, Germany, Sweden, TV/Film, USA | Tags: back seat, BBDO, chainsaw, Friday The 13th, funny, Germany, Halloween, horror movie, Jung von Matt, K-Fee, lullaby, Marion Jones, night, Nike, parody, scary, scream, smart fourtwo, The 10 Best Commercials to watch on Halloween, The Top 10 Commercials to see during Halloween Night, TV/Film, Volkswagen, Wieden+Kennedy 1 Comment »1 – Volkswagen – HORROR MOVIE
The quality and reliability of a Volkswagen are known to be extremely high. Accordingly, you will never see a Volkswagen that won’t start in a dangerous horror movie scene.
Advertising Agency: DDB Germany
Creative Director: Amir Kassaei, Stefan Schulte, Bert Peluecke
Copywriter: Sebastian Kainz
Art Director: Marc Wientzec
Year: 2007
Bronze Lion
2 – Nike Footwear – SCARY HOUSE
A little girl finally musters up the nerve to ring the doorbell of the scary house at the end of the street. When frightened she runs away by getting in the mindset of the fastest woman in the world: Marion Jones. It’s a race against fear through the backstreets of Savannah.
Advertising Agency: Weiden + Kennedy, Portland
Creative Director: Bill Grylewicz, Andrew Loewenguth
Copywriter: Mike Byrne, Hal Curtis
Art Director: Bill Karow
Year: 2005
Bronze Lion
3 – Nike Sportwear – HORROR
A spoof of the horror film classic “Friday The 13th” but with a twist ending. We see the villain hunched over gasping for breath as Olympic athlete Suzy Hamilton escapes in the distance.
Advertising Agency: Weiden + Kennedy, Portland
Creative Director: Jim Riswold
Copywriter: Ian Reichenthal
Art Director: Scott Vitrone
Year: 2001
Shortlist
4 – SWR Television Station – LULLABY
Serial murderers, monsters and horror characters from well-known splatter, horror and violent films sing Brahms’ lullaby (Lullaby and Good Night). The film ends with the question: how much violence do your kids see before they go to sleep? SWR Television. Against violence on TV.
Advertising Agency: Ogilvy & Mother Frankfurt
Creative Director: Peter Rommelt, Simon Oppmann
Copywriter: Peter Rommelt
Art Director: Simon Oppmann
Year: 2004
Bronze Lion
5 – Smart FourTwo – BACK SEAT
Sometimes it’s more secure to drive a car with no backseats. Note: All scenes in the commercial were filmed referring to the cinematic look of the originals.
Advertising Agency: BBDO Germany
Creative Director: Matthias Eickmayer, Stephan Meske
Copywriter: Szymon Rose, Florian Barthelmess, Jonathan Skupp
Art Director: Steffen Gentis, Annette Berkenbusch, Mereike Ceranna
Year: 2007
Silver Lion
6 – 13eme Rue Tv Channel – SCREAM
Scenes of famous horror films with women screaming…
Advertising Agency: Betc Euro RSCG, Paris
Creative Director: Stephane Xiberras
Copywriter: Oliver Couradjut
Art Director: Remy Tricot
Year: 2007
7 – K-Fee Caffeine Drink – COMPLETE CASE HISTORY
Ever been so wide awake? Then another: K-fee. Canned caffeine with
coffee.
Advertising Agency: Jung Von Matt, Germany
Creative Director: Costantine Kaloff, Ove Gley
Copywriter: Daniel Frericks, Eskil Puhl
Art Director: Frank Aldorf
Year: 2005
Silver Lion for the campaign
8 – Stihl Chainsaw – MASSACRE
The Stihl easy2start chainsaw range feature an effortless , every time starting mechanism.
A wonderful product benefit that gives life to this spoof of the horror genre. Dramatised in a style that looks and feels as much like a cinematic experience as possible, this is an ad that changes shape with a twist.
Advertising Agency: Cummins & Partners, Melbourne
Creative Director: Craig Conway, Sean Cummins
Copywriter: Dave Lunnie, Melissa Turkington
Art Director: Dave Lunnie, Melissa Turkington
Year: 2006
9 – Gainomax Recovery Drink – SCARY
By old habits, people eat bananas after working out. But, bananas are for monkeys. Instead, maximize the effect of your exercise and drink Gainomax Recovery: it’s better for you. In this horror movie a monkey threatens us. Don’t take his bananas. If you do, he’ll come after you.
Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Director: Fredrik Preisler, Adam Kery
Copywriter: Amalia Ptsiava, Adam Reuterskiold
Art Director: Gustav Egerstedt
Year: 2008
Shortlist
10 – Cingular Mobile Phone Service – HORROR
Filmed in a “horror movie” style, scary teenagers ask their parents for cellphones.
Advertising Agency: BBDO New York
Creative Director: David Lubars, Bill Bruce, Susan Credle
Copywriter: David Locasio
Art Director: Rich Wakefield
Year: 2006
Stihl (2002/2011) – The Garden of Creativity
Posted: July 25, 2011 Filed under: Australia, Brazil, Cannes Lions, Case History, France, Germany, Press/Outdoor, TV/Film | Tags: Alexandre Hervè, Alexandre Hildebrand, Amsterdam, Arnaud Pyvka, autumn calendar, bedouin, bequeathe, Berlin, Bertrand Suchet, birds, blow, blower, bronze lion, brushcutter, Cannes Lions, Car, carpet, Case History, cast away, chainsaw, Charles Guillemant, christmas tree, commercial, cumminsnitro, cut off saw, cut your brush, David Gray, David Harriman, DCS, DDB, DDB Paris, desert, Direct, don't spend your life at work, Duesseldorf, dwarf, eletric range, Eric Helias, Euro RSCG, Fabrice Delacourt, FCB Melbourne, FHV BBDO, foliage trimmer, France, Frederic Royer, garden, garden vacuum, gardening, Geoffroy Gozez, Germany, Get your garden back, graffiti, grass, hairdryer, hedge, Herve Plumet, high power blower, Jacques Demarcillac, Jean Gabrielle Causse, Jean Yves Lemoigne, kids, Klaud Fayol, Le Pac, leaf, leaf blower, lost child, Marc Gouby, Martin Darfeuille, Mathieu Degryse, Mathieu Vinciguerra, Matthias Spaetgens, maze, memories, mixer, neighbourg, Oliver Desmettre, Olivier Altmann, Olivier Dermaux, orange, Paris, Patrice Lucet, Philippe Boucheron, Pierrette Diaz, pillars, pizza delivery, Porto Alegre Brazil, power cutters, Press, Publicis Conseil, SALESMAN, Scholz & Friends, Sean Cummins, shuttle, sloth, snake, stairs, Stihl, Sylvain Thirache, the garden of creativity, the gardener, three little pigs, Toby Talbot, tools, trees, trimmer range, TV/Film, wall, warriors, Yves Sarhadian, Yves-Eric Deboey 1 Comment »Stihl Leaf Blower – BLOW
A man is blowing leaves off the footpath. He accidentally blows his son off his bicycle as he is riding past.
Advertising Agency: FCB Melbourne
Creative Director: Alastair Simpson
Copywriter: Justine Drape
Art Director: Scott Nowell
Year: 2002
Shortlist
Stihl Foliage Trimmer – DROWNING
Advertising Agency: DDB, Paris
Creative Director: Bertrand Suchet
Copywriter: Jean Gabrielle Causse
Art Director: Pierrette Diaz
Photographer: Nicolas Descottes
Year: 2004
Stihl Foliage Trimmer – PIZZA DELIVERY MAN/SALESMAN/EXPRESS SERVICE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: David Harriman
Year: 2005
Shortlist
Stihl High Powered Blower – DESERT/SNOW/VOLCANO
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Corbis
Year: 2005
Stihl Chainsaw – SABRE
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Edouard Perarnaud
Art Director: Martin Darfeuille
Photographer: Jean Yves Lemoigne
Year: 2005
Stihl Cut-off Saw – EIFFEL TOWER
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Cèline Landa
Art Director: Benjamin Marchal
Year: 2005
Shortlist
Stihl Garden Tool – LOST CHILD/CAST AWAY
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Mathieu Elkaim
Art Director: Pierrette Diza
Photographer: Julia Fullertton Batten
Year: 2006
Stihl Chainsaw – BIRD/SNAKE/SLOTH
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Frederic Sounillac
Art Director: Alexandre Veret
Year: 2006
Stihl Brushcutter – CLOTHESLINE/PING PONG/LETTERBOX
Advertising Agency: DDB, Paris
Creative Director: Alexandre Hervè/Sylvain Thirache
Copywriter: Olivier Apers
Art Director: Hugues Pinguet
Photographer: Klaud Fayol
Year: 2005
Bronze Lion for the campaign
Stihl Gardener Tools – MEMORIES CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Camensuli
Art Director: Frederic Royer/Yves Sarhadian
Photographer: Arnaud Pyvka
Year: 2006
Stihl Trimmer Range – WOMAN/MAN/BOY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: Jean-Yves Lemoigne
Year: 2007
Bronze Lion for the campaign
Stihl Chainsaw – DON’T SPEND YOUR LIFE AT WORK
Advertising Agency: Publicis Conseil, Paris
Creative Directors: Olivier Altman/Herve Plumet
Creatives: Mathieu Degryse,/Yves-Eric Deboey
Photographer: Marc Gouby
Stihl Chainsaw – KIDS/CAR
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Shortlist
Stihl Chainsaw – CHRISTMAS TREE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: Julie Polter
Art Director: Dave Lunnie
Photographer: Peter Roberts
Year: 2007
Shortlist
Stihl High Power Blowers – BLOWER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Morgan Sommet
Art Director: Geoffroy Gozez
Production Company: La Pac, Paris
Director: Herve Plumet
Photographer: Herve Plumet
Year: 2007
Stihl – GRASS ARMY
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Celine Lescure
Art Director: David Aryel
Photographer: Jacques Demarcillac
Year: 2007
Stihl Chainsaw – FIRE
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Year: 2007
Stihl Cut-Off Saw – PILLARS/COSTRUCTION/STAIRS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Eric Helias
Art Director: George Carreno/Benoit Blunberger
Photographer: Herve Plumet
Year: 2007
Stihl Hedge Trimmer – MAZE
Advertising Agency: Cumminsnitro, Melbourne
Executive Creative Director: Sean Cummins
Creative Director: James Procter
Copywriter: James Procter
Art Director: Dave Lunnie
Photographer: Stuart Crosset
Year: 2008
Shortlist
Stihl Edgers – BROWN DWARF/ORANGE DWARF
Headline: Get your garden back
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Claudia Tajes
Art Director: João Pedro Vargas
Photographer: Claudio Meneghetti
Year: 2008
Stihl Blower Garden Vacuum – THREE LITTLE PIGS
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Régis Montagna
Creative Director: Roberto Callage/Régis Montagna
Copywriter: Patrik Matzembacher
Art Director:Andre Pauletti
Year: 2008
Stihl Electric Range – MIXER/HAIRDRYER/HEDGE TRIMMER
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Herve Plumet
Copywriter: Martin Rocaboy
Art Director: Yves Sarhadian
Photographer: Yann Le Pape
Year: 2008
Stihl Tools – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer:Hervè Plumet
Year: 2008
Stihl Gardening Tools – ANVILS/BARBED WIDE FENCE/STONE TREES/WALL
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl High Pressure Hose – GRAFFITI
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Mathieu Degryse
Art Director: Yves Eric Deboey
Photographer: Marc Gouby
Year: 2008
Stihl Gardening Tools Guarantee – CHAINSAW/BLOWER/HEDGE TRIMMER/CLEARING SAW
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Oliver Desmettre/Fabrice Delacourt
Art Director: Nicolas Delille
Photographer: Herve Plumet
Year: 2009
Shortlist
Stihl Chainsaw – BEQUEATHE
For more than 80 years, STIHL have forged a reputation for making outdoor power equipment that doesn’t give up. Their iconic Chainsaws are no exception. Bullet-proof engineering combined with expert servicing means you’ll only ever need one. To demonstrate the incredible lifespan of a STIHL Chainsaw, we portrayed what might happen if it out-lived its owner.
Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Copywriter: Simon Vicars
Art Director: James Tucker
Production Company: Robbers Dog Films, Auckland
Director: Adam Stevens
Year: 2009
Stihl Gardening Tools – CARPET/BATH TUB/DISH WASHER/DRY CLEANER’S
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Photographer: Geof Kern
Year: 2009
Stihl Gardening Tools – STRONG
Advertising Agency: DCS, Porto Alegre Brazil
Executive Creative Director: Roberto Callage/Raphael Boher
Copywriter: Everton Behenck
Art Director:Rodrigo Alves
Photographer: Raul Krebs
Year: 2009
Stihl Power Cutters – SHUTTLE
Advertising Agency: FHV BBDO, Amsterdam
Executive Creative Director: Marthen Van De Vijfeijken
Art Director: Bart Bus
Photographer: Jeroen Bijl
Year: 2009
Stihl Gardening Tools – CAR/CHEMISTRY/SHOPPING/BABIES
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Federic Royer/Yves Sarhadian
Photographer: Herve Plumet
Year: 2009
Stihl Chainsaw – BEDOUIN
Headline: It makes you to saw
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Charles Guillemant
Art Director: Faustin Claverie
Photographer: Jean-Yves Lemoigne
Year: 2010
Stihl – AUTUMN CALENDAR
Insights, Strategy & the Idea
STIHL asked the agency to develop a calendar, which promotes the product range of leaf blowers. The aim was to retain existing and entice new customers.
We didn’t want to create an ordinary calendar covering 365 days. So, we created the first autumn calendar – with a simple but striking idea: the sheets of the calendar fall automatically. Just like the leaves of trees in autumn. This brings autumn right into the offices of potential customers, showing the necessity of STIHL leaf blowers in an entertaining way – day by day.
Creative Execution
In close cooperation with a graduate engineer, we developed something never seen before: the first tear-off calendar that tears off its leaves automatically – introducing the STIHL autumn calendar.
The design remains close to the leaf. Every leaf-like sheet of the calendar has branching veins and is coloured like autumn foliage of the domestic tree world. Because leaves fall in autumn, the STIHL autumn calendar only covers the time period from October 23 to December 21.
Results and Effectiveness
After the first 100 STIHL autumn calendars arrived, STIHL got innumerable requests from key clients. Due to that, STIHL Germany is planning to produce a second batch of 3,500 calendars. And even STIHL International is planning to produce 1,000 pieces. Nevertheless, only six days after the demo-video of the STIHL autumn calendar has shown up on youtube.com, it got well over 160,000 hits, thousands of links to homepages, blogs and tweets.
Advertising Agency: Euro RSCG, Duesseldorf
Creative Directors: Torsten Pollmann/Felix Glauner
Art Directors: Martin Staubach/Kai Tusar/Marie Pielmeier
Copywriters: Christoph Mueller/Till Koester
Year: 2010
Shortlist
Stihl – STOP BOTHERING YOUR NEIGHBOURG CAMPAIGN
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Creative Director: Hervè Plumet
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Photographer: David Harriman
Year: 2010
Stihl Blower – BIRDS
Advertising Agency: Publicis Conseil, Paris
Executive Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Philippe Boucheron
Photographer: Leo Caillard
Year: 2011
Shortlist
Stihl Chainsaw – WARRIORS
Advertising Agency: Scholz & Friends, Berlin
Executive Creative Director: Matthias Spaetgens
Copywriter: Felix John
Art Director: PhilippeWeber
Year: 2011
Bronze Lion for the campaign
Stihl Box – THE GARDENER
Advertising Agency: Publicis Conseil, Paris
Chief Creative Officer: Olivier Altmann
Copywriter: Fabrice Dubois
Art Director: Gérald Schmitte
Production Company: Carnibirds
Director: David Gray
Year: 2011
Stihl – HAPPY CHRISTMAS
Advertising Agency: Publicis Conseil, Paris
Creative Director: Olivier Altmann
Art Director: Martin Darfeuille
Copywriter: Alexandre Hildebrand
Photographer: Jean Yves Lemoigne
Year: 2011
