“Imagine if one day capitalism reaches the point, where the big brands starts to sponsor the superheroes. How would this influence their images?”
Being a superhero doesn’t seem to be a lucrative gig, but what if it was? Brands sponsor athletes and celebrities all the time, and with the increasing popularity of superheroes, it’s not all that shocking to think that The Incredible Hulk could one day be rocking a massive Monster logo across his chest.
Italian graphic designer Roberto Vergati Santos imagined many of our favorite superheroes sponsored by our favorite brands. The aptly titled ‘Sponsored Heroes’ series sees characters from both the Marvel and DC Comics universe, and includes all the members of The Avengers, Batman, Wolverine, and many more. Batman can be seen sporting a Nike suit of armor, while Iron Man has been stamped with the golden arches of McDonald’s, and Captain America is seen holding a massive UPS shield. Check out some of the superheroes from the collection below.
IRON MAN – Sponsored by McDonald’s
HULK - Sponsored by Monster Energy
WOLVERINE - Sponsored by Adidas
BATMAN - Sponsored by Nike
CAPTAIN AMERICA - Sponsored by UPS
FLASH - Sponsored by Red Bull
AVENGERS - Sponsored by Coca-Cola
SILVER SURFER- Sponsored by Apple
SUPERMAN - Sponsored by Giorgio Armani
IRON MAN (Sponsored by McDonald’s) vs CAPTAIN AMERICA (Sponsored by Burger King)
Burger King/Open Late
Picasso (Bed & Mattresses)
GSC/Developers against Piracy
Horror Night at Playcenter
Screamfest (Independent Horor Film Festival)
MTV/Nightmare on Elm Street Campaign
During some ads for America’s Best Dance Crew, Freddy Krueger comes out of nowhere and interrupts them as a way to advertise A Nightmare on Elm Street.
Stefan Asafti is a Web Designer/Graphic Designer from Cluj-Napoca, Romania. Once upon a time Stefan created a project about great brands of the modern world. We’re pretty certain you will recognize every single brand listed. Thanks to the free market, competition to offer the best value to the consumer is fierce. Brands fight against each other in a never ending boxing match to win your heart.
There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.
The slogans of the brands amongst themselves have been switched, with the overall goal being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.
Completing this project has taken a lot of time and a lot of patience for Asafti. Each little bit of the final image has been moved and resized manually in order to maintain a correct and balanced composition and layout of the elements.
Coca-Cola and Pepsi
Nikon and Canon
Microsoft and Apple
Internet Explorer and Firefox
McDonald’s and Burger King
thanks to InspirationFeed
Gracie (Jiu-jitsu Academy)
Bic Adhesive Bar
SL (Snowboard School Laax)
Books More&More (Bookstore)
Spiderman is reading book BEETLES. It is a classic and timeless childrens book written by Jan Karafiat in 1867. It tells stories of a young beatle from his birth to falling love and other adventures and challenges that life brings. It describes wonderfully the psychological growth of a young being and all that one sees and learns about the world.
Readers DEN (Comic Shop)
Premiere TV Channel
Scotch Brite (Non-Slip Gloves)
Penalty (Sport Gloves)
Power House (Health Club)
Akughry (Home Delivery)
Stroy Master ( Soundproof Windows)
Volkswagen Golf 4Motion
Big Flix ( Spiderman DVD Collection)
Claro TV Channel
Cruz Roja (Volunteer Recruitment)
Taiba Hospital (Ophthalmology Department)
Hospital Alemàn (Children’s Health Insurance Plan)
Seamils (Telecom Network Solution)
RAC (Rescue Helicopter Service)
Veet (Hair Removed System)
Duende Azul (Costumes Shop)
Limitededition.com (Superheroes Miniatures Shop)
Sonora Wall Tiles
Prizm Exterior Paint
Mister Potato Head (Spiderman Edition)
Heinz Pasta (Spiderman Edition)
Twinsaver tissues (Spiderman Edition)
Spiderman 2 (Coming Soon)
AGF (Mutual Founds)
TV2 (Spiderman Promo)
To create buzz about TV2′s premiere of the Blockbuster Spiderman 2, we created a billboard out of flypaper, which both attracts and traps flies.
The billboard was positioned low to the ground on a heavily used pedestrian route. The letters spelling Spiderman 2, which were left un-sticky, were gradually revealed in the week leading up to the screening.
New Excelsior Theatre
Atari (Spiderman Game)
Burger King (Spiderman Promotion)
Happy Meal McDonald’s (Spiderman Promotion)
Summer 2007: The Simpsons Movie was unleashed on the world and BK was one of many brands doing a cross-promotion. Determined to use more than the typical “art-on-a-cup” approach, BURGER KING® found a way to bring fans closer.
Working directly with The Simpsons Movie producers/animators, they created a spot, entitled “World Domination”, depicting how the live-action world is becoming “Simpsonized”, thanks to BK®. It invited fans to a BK-branded online generator (www.simpsonizeme.com) that allowed fans to “simpsonize” themselves. BK® also altered its menu by adding the Ultimate DOUBLE WHOPPER, a burger fit for Homer-sized appetites, endorsed by Homer himself.
On July 22, 2007, the BURGER KING® Simpsons promotion launched during an actual episode of The Simpsons.
The “World Domination” spot invited viewers to Simpsonizeme.com which was immediately flooded with fans uploading their pictures and using ”Have It Your Way Technology” to create their Simpsonized selves. Several rich media web banners had games and demos that drove traffic to the site. A traveling SimpsonizeMe photo booth also allowed the news media to Simpsonize themselves on the spot in various malls around the country. Krusty started a new burger war with The King and Homer hyped the Ultimate Double Whopper in new 30s.
SimpsonizeMe.com, turned 45 million uploaded fan photos into “Simpsonized” versions. Over 25 million people from 90 countries visited the site, which also received outstanding attention from Internet blogs, television and print news media sources. ABC’s Nightline featured it in a dedicated segment about the campaign stating, “it is the perfect marriage of two famous brands”. The Ultimate Double Whopper sales set a record for new product intros and the halo extended to the original Whopper sandwich which broke records as well. The Simpsons Movie was the highest grossing animated film ever.
Advertising Agency: Crispin Porter + Bogusky
Creative Director: Rob Reilly/Bill Wright
Interactive Creative Director: Jeff Benjamin
Art Director: Neil Heymann