25 Advertising Ideas for 25 November: International Day for the Elimination of Violence against Women
Posted: November 26, 2012 Filed under: Awards, Belgium, Cannes Lions, Cliché, Event, France, Germany, Hungary, India, Italy, Mexico, Press/Outdoor, Singapore, Social, UK, USA | Tags: 25 november, abused women, Amnesty International, apav, Baf, domestic violence, International Day for the Elimination of Violence against Women, United Colors of Benetton Leave a comment »01 - Amnesty International
02 – BaF (Bundesverband autonomer Frauennotrufe)
03 – United Colors of Benetton
04 – Domestic Violence Vigilance (USA)
05 – Aware Helpline Singapore
06 – APAV (Victim Suport)
07 – Refuge.org.uk
08 – APAV (Victim Support)
09 – Florencia (Service for abused women)
10 – Citizens Against Spouse Abuse
11 – Amnesty International
12 – Amnesty International
13 – Women’s Aid Organisation
14 – The Youth, Women, Children and Family Chamber (Panama)
15 – Amnesty International
16 - Amnesty International
17 - Amnesty International
18 - NO (Combat Violence Against Women Helpline)
19 - http://www.terres-des-femmes.ch
20 - Associazione Donne Insieme contro la Violenza
21 – Ni Puter Ni Soumises
22 - Mar’A (Against Domestic Violence)
23 - Amnesty International
24 - Solidaritè Femmes
25 - NSW (Women’s Refuge Movement)
Coca-Cola Happiness Truck around the World – Where Will Happiness Strike Next?
Posted: October 1, 2012 Filed under: Argentina, Beverages, Brazil, Canada, Case History, Coca-Cola, Event, France, India, Italy, Malaysia, Mexico, Poland, Promotion, Russia, The Nederlands, The Philippines, Turkey, Viral | Tags: Coca-Cola, Coca-Cola's 125th Anniversary, Coca-Cola's Semangat Truck, coke and meals, Del Campo Nazca Saatchi & Saatchi, Happiness Truck, Olympic edition, rio de janeiro, The Cheering Truck, uefa edition, Viral, Where Will Happiness Strike Next? Leave a comment »
Inspired by the vending machine that dispensed Coca-Cola and other “doses of happiness” on a college campus in New York and quickly became a global viral video sensation; a specially rigged Coca-Cola delivery truck took to the streets of Rio de Janeiro recently to spread refreshment and smiles to passers-by.
All the action is captured in a two-and-a-half-minute film. In the video, several unsuspecting Brazilians push a button on the back of the truck to dispense Coca-Cola and other fun items such as soccer balls, surfboards and sunglasses.
“‘Happiness Machine’ connected with so many people because the emotion was authentic, unscripted and contagious,” said A.J. Brustein, Global Senior Brand Manager, Coca-Cola. “We wanted to inspire that same feeling again by creating something consumers would respond to and want to share with others because it put a smile on their face.”
Happiness Truck is one of many videos that can be found on the Facebook hub for “Where Will Happiness Strike Next?”. The hub features more than 25 films from around the world that have been created by local Coca-Cola teams to continue the theme of the award-winning “Happiness Machine,” which has generated more than 3 million online views. The interactive site lets consumers search for videos by country and even vote for where they’d like to see happiness strike next.
“We weren’t trying to replace ‘Happiness Machine’ with the ‘Happiness Truck,’” said Christy Amador, Digital Marketing Manager, Global Content Excellence. “We wanted to build on this great idea and continue to answer the question, ‘Where Will Happiness Strike Next?’ by spreading a message of happiness around the globe. These videos from markets all over the world help us to do just that.”
Two of the new films on the hub include a version of “Happiness Truck” filmed in the Philippines and “Happiness Store,” where convenience store customers in Rio are surprised with confetti, lights, live music and more upon grabbing a Coca-Cola from the cooler. ”Happiness Machine” – which cost very little to produce – proved that we don’t need to spend millions to produce winning creative, and that great ideas and content can be sourced from anywhere.
Happiness Truck in Rio De Janeiro
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?
Happiness Truck in Canada
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Toronto, Vancouver & Montreal, Canada. After a full day of sharing happiness, the experience culminated in a 3-city simultaneous musical celebration featuring Kardinal Offishall in Toronto, These Kids Wear Crowns in Vancouver & Duke Squad in Montreal, to celebrate Coca-Cola’s 125th Anniversary. Where will happiness strike next?
Happiness Truck in Philippines
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Marikina, Philippines. Where will happiness strike next?
Happiness Truck in Kenya
Happiness Truck in Malaysia
The town with a population of over 150,000 kicked off its evening with a surprise from Coca-Cola’s Semangat Truck. What a nice prelude to dinner.
Happiness Truck in Venezuela
Happiness Truck in Ecuador
Happiness Truck in India
Happiness Truck in Russia (CHRISTMAS Edition)
Happiness Truck in France (UEFA Edition and OLYMPIC Edition)
Happiness Truck in Honduras
Happiness Truck in Turkey
Happiness Truck in Naples (COKE & MEALS Edition)
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people
to eat together delivering “doses” of happiness through a magic food cloche.
Happiness Truck/The Cheering Truck in Argentina (FOOTBALL Edition)
This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions.
The truck drove through 19 different provinces in Argentina as it collected the cheer of over a million different voices. On the day of the match, the Coca-Cola Cheering Truck drove into a stadium that only had room for 50 thousand fans and played the recordings of over a million fans chanting and cheering for the team. Way to rally the troop Coca-Cola!
Coca-cola has been doing some really creative marketing campaigns that have utilized a traveling truck concept (see The Happiness Truck). It’s their way of spreading happiness throughout the world…not to mention strengthening their brand!
Happiness Truck in Hong Kong (TRANSFORMERS Edition)
Happiness Truck in Mongolia
Happiness Truck in Nederland
Happiness Truck in Poland (Euro 2012 Edition)
Happiness Truck in Azerbaijan
Where will happiness strike next? Of course in Baku, Azerbaijan. A Coca-Cola delivery truck has been converted to a happiness machine, which rides through Baku streets and shares the 125 year old happiness with Azeri people.
Happiness Truck in Ucraine
Happiness Truck in Egypt (RAMADAN Edition)
Coca-Cola Egypt gives people more reasons to believe using its Happiness Truck to spread happiness and joy in Cairo making Ramadan 2011 better for all Egyptians.
Happiness Truck in Mexico
Cadbury and the Joy of Content – The story of Glass and a Half Full Productions
Posted: June 4, 2012 Filed under: Argentina, Axa, Belgium, Copywriting, India, Russia, The Philippines, Typography, USA | Tags: advertising, Blink, Cadbury Dairy Milk, Case History, charity Shop, chocolate charmer, commercial, content of joy, cow tap dancer, dancing clothes, dogs in cars, don't stop me now, Don't Stop the Rock, Eyebrows, Fallon London, Freestyle, freida, Glass and a Half Full Productions, gorilla, In the Air Tonight, Juan Cabral, Monks, ostrich, Phil Collins, Queen, Richard Flintham, Trucks, UK Leave a comment »
By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flatlining sales, losing relevance to younger generations and with an advertising model that felt tired. The solution was to create Glass and a Half Full Productions, a content-led campaign including ‘Gorilla’, ‘Eyebrows’ and ‘Trucks’. The new direction moved CDM from being a manufacturer of chocolate to a producer of joy. It also created a debate around whether creating ‘joyful’ content rather than ‘persuasive’ advertising featuring chocolate actually works or not. The whole campaign delivered a master brand payback 171% greater than previous campaigns, with ‘Gorilla’ alone delivering an incremental revenue return of £4.88 for every £1 spent.
This case is a great example of an incredibly powerful and effective campaign in the face of a tricky market that is seasonal and unhealthy. Cadbury successfully cut through media criticism with brave but fantastic creative work that captured the public’s imagination.
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Gorilla (2007)
In 2007, Cadbury launched a new advertising campaign entitled Gorilla, from a new in-house production company called “Glass And A Half Full Productions”. The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song “In the Air Tonight”. The creative idea for the campaign is founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself. For ‘Glass and a Half Full Productions’ is a production house that exists solely to create content that makes you feel as if you’ve just eaten a bar of Cadbury Dairy Milk. A production house that makes things that make you smile. The advert has now become extremely popular with over five million views on YouTube, and put the Phil Collins hit back into the UK charts.
“I don’t know what this has to do with Cadbury Dairy Milk, but it’s funny. Among gorilla drummers, it seems the work of Phil Collins inspires a genuine cosmic connection” Tim Nudd, ADWEEK, August 31 2007
Advertising Agency: Fallon London
Creative: Richard Flintham/Juan Cabral
Director: Juan Cabral
Production Company: Blink
Producer: Matthew Fone
DoP: Dan Bronks
Editor: Joe Guest at Final Cut
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Trucks (2008)
On 28 March 2008, the second Dairy Milk advert produced by Glass and a Half Full Productions aired. The ad, entitled ‘Trucks’ features several trucks at night on an empty runway at a airport racing to the tune of Queen’s Don’t Stop Me Now.
Like “Gorilla”, Trucks is based on an offbeat concept set to a 1970s/80s rock soundtrack. It features a midnight drag race down an airport runway, using a range of vehicles including baggage transporters and motorised stairs. Trucks again highlights the skill of director Juan Cabral. It is beautifully choreographed and lit, with glossy production values and an energy that perfectly matches the music. It has a Top-Gear-meets-Wacky-Races appeal that will stand up to repeated viewings. It makes you wonder whether this is what’s going on behind the scenes at Terminal 5 – the baggage handling certainly leaves something to be desired.
According to Fallon, it took three weeks to “pimp” the trucks, the heaviest of which, the blue truck, weighed in at 25 tons. Shots of a tiny “underdog” battling against the giant provide human interest. The six-night shoot at an airport in Mexico involved 140 crew, two 35mm film cameras, two high-definition cameras and one crash-cam.
“We could have created Gorilla 2 and had him playing a trumpet,” the Cadbury marketing director, Philip Rumbol, told last Monday’s MediaGuardian section. “But that would have been too linear. It has to have a slightly enigmatic quality.”
“Trucks” therefore has a lot to live up to. It has a quirky charm, but is unlikely to change perceptions of the brand in the same way that its predecessor did. Gorilla became the ad phenomenon of last year – it was voted the public’s favourite TV ad of last year and won TV commercial of the year at the British Television Advertising Awards. It has also been credited with turning Cadbury’s fortunes around, helping the chocolate maker reverse the damage done by a 2006 salmonella scare and boost its UK market share last year. The Cadbury chief executive, Todd Stitzer, hailed 2007 as “the year of the gorilla”.
Queen’s Don’t Stop Me Now was reportedly chosen for “Trucks” from a final shortlist consisting of Bon Jovi’s Living on a Prayer and Europe’s The Final Countdown. Picking the follow-up to a major hit is a notoriously tricky business. Whether Cadbury has got it right this time is open to debate, but at least it avoided the obvious “Gorilla 2″ route.
Advertising Agency: Fallon London
Creative: Juan Cabral
Director: Juan Cabral
Production Company: Blink
Producer: Matthew Fone
DoP: Dan Bronks
Editor: Joe Guest at Final Cut
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Gorilla & Trucks – Official Remix (2008)
On 5 September 2008, the Gorilla advert was relaunched with a new soundtrack – Bonnie Tyler’s Total Eclipse of the Heart – a reference to online mash-up of the commercial. Similarly, a version of the Truck advert appeared, using Bon Jovi’s song Livin’ on a Prayer. Both remakes premiered once again during the finale of Big Brother 2008.
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Eyebrows (2009)
In January 2009, ‘Eyebrows’, the third advert in the series, was released, of two children moving their eyebrows up and down rapidly to a set electro-funk beat: “Don’t Stop the Rock” by Freestyle.
The idea: Taking that moment of joy when you seize the opportunity to get away with your own little stunt, like making a funny face as your family portrait is being taken.The ad, by agency Fallon, opens with a brother and sister – wearing a dress in the trademark Cadbury purple – sitting for what appears to be a standard school photograph session. However, when the photographer leaves the shot the boy starts an electro tune, Don’t Stop the Rock by Freestyle, on his watch.
“Over at Glass and a Half Full Productions we noticed the wriggly potential of eyebrows and thought we would have a bit of fun with them,” said the Cadbury marketing director, Phil Rumbol. “Like the other productions ‘Eyebrows’ is all about losing yourself and embracing that moment of joy … after all, everybody remembers pulling a silly face or getting up to no good as a child when backs were turned.”
The one-minute film for Cadbury’s Dairy Milk chocolate is thought to have been viewed more than four million times on YouTube and similar sites in its first three weeks. It is twice the number of viewings racked up at the same stage by the firm’s previous cult clip, in which a gorilla plays drums to Phil Collins’s In the Air Tonight. The eyebrows advert was first shown during the final of Celebrity Big Brother on Channel 4 and is still shown on television but its online success has been boosted by various links including one from the blog of American rapper and producer Kanye West and another from celebrity gossip blogger Perez Hilton. Cadbury’s has since struck a deal with Orange to give away the soundtrack as a mobile phone ringtone, which was downloaded 125,000 times in the first 11 days.
Lee Rolston, director of marketing for Cadbury Dairy Milk, told The Observer: “Television and online are morphing almost daily. We tend to put our first ads in big things such as the Big Brother final or the X Factor, then it’s immediately online, which becomes a very fluid, organic process. People tend to interact with the films and make their own versions and their own music. We just let it go and see what people think of it.”
Chris Hassell, director of Ralph, digital design agency specialising in viral advertising, said: “I saw it online first, which is the way it works now. When someone says ‘Did you see that ad?’, the first thing you do is look it up on YouTube.”
Advertising Agency: Fallon London
Creative: Richard Flintham, Chris Bovill, John Allison
Director: Tom Kuntz
Production Company: MZJ
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Dogs in Cars (2009)
Cadbury has launched the fourth A Glass and a Half Full Productions commercial, “Dogs”, featuring the music of the Blue Danube Waltz by Johann Strauss II. Dogs take turns riding in a purple Lamborghini Diablo on the Oran Park Raceway in Sydney, letting the air blow past them as they hang out the window. A Glass and A Half Full of Joy!
The fourth commercial in the Cadbury series, airing internationally, conceived by Fallon London and produced in Australia by sister Publicis shop Saatchi & Saatchi, Sydney. This spot is designed to make people smile by showing the joy when different breeds of dog enjoy the air rushing by when their heads are sticking out of an iconic Lamborghini Diablo as it races around Sydney’s Oran Park Raceway. (This spot was originally shot and aired in the UK, but because the sky was grey, the decision was made to re-shoot in OZ on a bright sunny day).
Creative Director: Steve Back
Production Company: Caravan @ The Feds
Director: Ben Lawrence
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Freida (2010)
In 2010 Cadbury has launched A Glass and a Half Full of Smoothness in New Zealand with tap dancing cows, doing the moves to Fred Astaire’s song, “Putting on the Ritz”. The ad screened for the first time this week during the first ad break of Desperate Housewives. The spot opens with a close up of a black and white cow’s face before heading into the slick little number. The ad finishes with the cow pushing aside mirrors and opening a purple curtain to finish with an ensemble act.. This is the first Cadbury spot in the series not conceived by Fallon, London.
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Chocolate Charmer (2010)
In April 2010, a new advert aired, entitled Chocolate Charmer, containing a scientist mixing milk and chocolate to make a dairy milk bar to the tune of “The Only One I Know” by The Charlatans. This was subtly different to the others as it did not feature the ‘A Glass and a Half Full Production’ title card at the start. The 60-second TV spot takes viewers into the “magical” world of Cadbury Dairy Milk production where the chocolate charmer creates bars of milk chocolate. As the ad unfolds, the Charmer “conducts” towers of chocolate milk out of spinning glass bowls, orchestrated by levers and pulleys and his “magical powers” with chocolate.
Advertising Agency: Fallon London
Creative: Richard Flintham, Nils-Petter Lovgren, Filip Tyden, Dan Watt
Director: Henrik Hallgren
Production Company: The Moving Picture Company
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Ostrich (2010)
The spot continues Cadbury’s ‘Glass and a Half Full Productions’ concept, which began with Fallon’s Dairy Milk TV ad ‘Gorilla’ in the UK in 2007.
The TVC was created by Saatchi & Saatchi Johannesburg. Their Executive Creative Director, Adam Wittert, says, “The brief was to make people feel the same joy they experience when they eat Cadbury Dairy Milk, so we came up with the idea of an ostrich and an ostrich, being a bird, would find the ultimate joy in flying. So our ostrich goes sky diving.”
The ad begins with an ostrich walking purposefully through a stack of wooden crates. It then becomes apparent that he is in the cargo hold of an airplane; the cargo door gradually opens and the ostrich takes a leap into the air like a sky diver, with the song “I gotta be me” by Sammy Davis Jr coming to a crescendo. The ostrich gleefully flies through the sky into the sunset, before pulling the ripchord to his Cadbury-branded parachute at the last minute, with the strapline ‘A glass and a half full of joy’ appearing beneath.
Saatchi & Saatchi Johannesburg managing director, Grant Meldrum, said that the Johannesburg office worked closely with Saatchi & Saatchi Fallon in the UK: “This ensured that we produced a TV commercial that would have global appeal and, at the same time, underpinned the possibilities of achieving pure joy and remained true to the brand’s proposition.”
Advertising Agency: Saatchi & Saatchi Johannesburg
Creative: Adam Wittert, Keisha Meyerson, Bruce Murphy
Director: Peter Truckel
Production Company: Catapult Commercials
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Dancing Clothes (2011)
In April 2011, a new advert aired, known as ‘Charity Shop’ or ‘Dancing Clothes’, featuring dancing clothes at a charity shop to the tune of We Don’t Have to Take Our Clothes Off by Jermaine Stewart. This exposed the song to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This ad also marks the return of the Glass and a Half Full title card.
The ad, created by Fallon, features dancing clothes in an initially lifeless charity shop. Individual clothes fall from the rails, rise from the floor and burst from cupboards, and the charity shop is transformed into a dancing extravaganza. Julie Reynolds, marketing manager for Cadbury Dairy Milk, said: “For us Cadbury Dairy Milk is about creating moments of joy that make people smile. We believe this production is another great way of doing just that.”
Advertising Agency: Fallon London
Creative: Augusto Sola, Sam Hibbard
Director: Megaforce
Production Company: Riff Raff Films
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Monks (2011)
Cadbury Dairy Milk Chocolate has a long heritage of giving joy. In this experience we highlight how people in a strict and disciplined environment break out and let loose when Cadbury’s drops in. It’s the equivalent of the drill sergeant cutting the troop a break, or a strict boarding school nun letting the bunking girls off. When our stern teacher is given the opportunity to teach his pupils a lesson, he shows them how to let loose. Pretty soon the whole class is laughing, dancing and thoroughly enjoying themselves as much as the people witnessing this moment of joy.
Filmed entirely on location in rural China, the commercial captures a surreal moment of pure joy in a Buddhist monastery. A temple gathering takes a new turn with the addition of purple helium-filled balloons, with the monks released to groove to the sounds of Flo Rida track “Low”, starting with the chorus line, “apple bottom jeans, boots with the fur”.
Advertising Agency: Fallon London
Creative: Augusto Sola, Sam Hibbard
Director: Megaforce
Production Company: Riff Raff Films
Titanic in advertising
Posted: April 3, 2012 Filed under: Animation, Belgium, Brazil, Cannes Lions, Car, Chile, Cliché, France, Germany, Illustration, India, Malaysia, Portugal, Press/Outdoor, South Africa, Spain, Testimonial, The Nederlands, TV/Film, USA | Tags: Argentina, audi, Brazil, Canal plus, Centraal Beheer, Citroen, DDB, Der Spiegel, henkel, history channel, home theatr, iceberg, L'equipe, Leo Burnett, leonardo di caprio, Panasonic, Soken, Sony, Spontex, tam, TBWA/Paris, Titanic, TV/Film, Volkswagen Leave a comment »Centraal Beheer
Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Year: 1993
Gold Lion
Der Spiegel Magazine
Advertising Agency: Springer & Jacoby
Year: 1998
Gradiente Home Theatre
Advertising Agency: Young & Rubicam, Brazil
Year: 1998
Alka Seltzer
Advertising Agency: BBDO Portugal
Year: 1998
Audi
Advertising Agency: Tandem DDB, Spain
Year: 1999
Titanic Food Festival
Advertising Agency: PSL Erickson, India
Year: 1999
Publicaciones Semana
Advertising Agency: Lowe & Partner, Colombia
Year: 1999
Canal +
Advertising Agency: Equator Belgium
Year: 2000
Shortlist
Priya Village Cinema
Advertising Agency: Contract Advertising, India
Year: 2000
Canal +
Advertising Agency: EURO RSCG BETC, France
Year: 2000
Star Channel
In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Year: 2001
Fisherman’s Friends
Advertising Agency: Springer & Jacoby
Year: 2003
Meio & Mensagem Magazine
Advertising Agency: Neogama BBH, Sao Paulo
Year: 2003
Citroen XSara Picasso
Advertising Agency: Duezt EURO RSCG, Sao Paulo
Year: 2003
Soken DVD
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Year: 2004
Gold Lion
Sony Wega Home Theatre
Advertising Agency: BBDO Chile
Year: 2004
L’Equipe Sport Magazine
Advertising Agency: DDB Paris
Year: 2005
Dakino Film Festival
Advertising Agency: Lowe & Partners, Romania
Year: 2005
Volkswagen Fox
A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
Year: 2006
Silver Lion
LG Home Theater
Advertising Agency: Lowe Porta, Chile
Year: 2004
Blockbuster
We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Year: 2006
Shortlist
Panasonic Veira Plasma TV
Advertising Agency: Lowe Porta, Santiago
Year: 2006
Shortlist
History Channel
Advertising Agency: Ogilvy South Africa
Year: 2006
TV Guide
Advertising Agency: Jung von Matt, Germany
Year: 2006
Hyundai
Advertising Agency: Duval Guillaume, Brussels
Year: 2006
HENKEL Loctite
Advertising Agency: DDB Milan
Year: 2007
Montex Carbon Paper
Advertising Agency: Percept H, Mumbai
Year: 2007
Utopia Groups Cinema
Advertising Agency: Duval Guillaume, Belgium
Year: 2007
McDowell’s Diet Mate Whisky
Advertising Agency: Mudra Communication, Bangalore India
Year: 2007
Spontex
Advertising Agency: TBWA Paris
Year: 2007
L’Express
Advertising Agency: Bambuck, Paris
Year: 2007
Megastar Cineplex
Advertising Agency: Ogilvy & Mather, Vietnam
Year: 2007
TAM Airlines
Advertising Agency: Young & Rubicam Sao Paulo
Year: 2008
Shortlist
Toys ‘R Us
Advertising Agency: Volcano Advertising, South Africa
Year: 2008
Cape Times
Advertising Agency: Lowe Bull
Year: 2008
Kaercher (immersion pump)
Advertising Agency: FJR Werbeagentour, Munich
Year: 2009
RIOS Illustration Studios
Advertising Agency: Artplan, Brazil
Year: 2009
Textliner Faber-Castell
Advertising Agency: Young & Rubicam Malaysia
Year: 2009
Show Off Film
Advertising Agency: Fuel Lisbon/Euro RSCG
Year: 2009
Orange Foundation
Advertising Agency: Ignitionk, Madrid
Year: 2009
Rocklets Chocolate Candies
We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Year: 2009
Post-It
Advertising Agency: BBDO Mexico
Year: 2010
Vodafone
Advertising Agency: Scholz & Friends Duesseldorf
Year: 2010
Canal +
Advertising Agency: BETC EURO RSCG, Paris
Year: 2010
Iffco Financial Service
Advertising Agency: Publicis India
Year: 2010
Mitsubishi
Advertising Agency: BBDO Santiago
Year: 2010
Melody Enterteinment
The first all Arabic movie channel makes its take on ‘Titanic’.
Advertising Agency: Leo Burnett Cairo
Year: 2010
Bronze Lion
Ford KA
Advertising Agency: Bassat Ogilvy Group, Madrid
Year: 2011
Washin Bifocal Glasses
Advertising Agency: Grey Tokyo
Year: 2011
Listerine
Advertising Agency: JWT Mumbai
Year: 2011
Braun Silk-Epil
Advertising Agency: Impact BBDO, UAE
Year: 2011
Leo Burnett India for Maneland Jungle Lodge – Wild Creativity
Posted: February 16, 2012 Filed under: Agency, Case History, Guerilla, India, Press/Outdoor, Promotion | Tags: bronze lion, Cavemen search, K.v Sridhar/Santosh Padhi, Kaushik Mitra, Leo Burnett, Leo Burnett Mumbai, Maneland Jungle Lodge, Mutilated lodge staff, Press, Receptionist, Waiter, Wild Creativity Leave a comment »Receptionist/Waiter/Welcome (2006)
What Kaushik Mitra, (copywriter at Leo Burnett, Mumbai) has to say about “Receptionist” and “Waiter”
To start off with, I think it’s important to understand that over 50% of the population in India is below 25 years of age and when they seek a holiday, they’re seeking either complete inactivity and laziness, or they’re seeking adventure and fun. Now the Maneland Jungle Lodge is a resort right at the edge of Gir Forest, an area famous for its lion population in Gujarat. And an area that’s certainly not meant to attract the break-from-work-by-lazing holiday seeker. For us within the agency, it meant an opportunity to create something adventurous and bold, and that’s precisely how I remember my art partner, Harshad descibing the brief. Maneland had never advertised before in a big way, and it was our turn to pounce upon an opportunity to create a big, wide splash in the marketplace for holidays and tours in India.
“Mutilated lodge staff” was the first thought that emerged in the brainstorm to follow. While I admit it was I who was guilty of coming up with the idea first, it couldn’t have been possible without Harshad and the rest of the team saying what they did. Soon after, our brainstorm got interrupted because there was another urgent brief we had to do immediate justice to, and while presenting the idea to the rest of the creative directors within the agency, we realised that that was the only idea we were left with.
But luckily for us, Pops (or KV Sridhar, as our National Creative Director is otherwise known), Agnello Dias (the Executive Creative Director) and Santosh Padhi (National Art Head), all fell in love with the idea. And saw to it that it was executed perfectly and released in good time, before the holidays began. Luckily the client also had a sense of humour and loved what we created. Of course, we had no idea then that a resort meant to show off the last lions in India would get us one!
Creative Director: K.v Sridhar/Santosh Padhi/Agnello Dias
Copywriter: Agnello Dias/Kaushik Mitra
Art Director: Santosh Padhi
Photographer: Shekhar Phalke
Bronze Lion for the Campaign
Waiter/Cook/Reception (2007)
Creative Director: K.v Sridhar/Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Shekhar Phalke
Shortlist
Cavemen Search (2007)
The brief
The insight here is that nowadays you hardly get the ‘Jungle’ jungle i.e. the authentic, untouched jungle. It is very difficult to gain this experience first-hand due to thie fast moving world we live in. The objective was to present Maneland Jungle Lodge as a truly exotic and never before seen jungle experience.
The concept
Everybody would love to stay in one such place as, they are too tired of the monotony of this concrete world, To help people gain this experience Maneland jungle lodge is located in the interiors of the jungles of Gir forest in Gujarat, a state of India and demanded the creative to convey the same.
We decided to use models dressed as cavemen, going around shopping malls & travel agents offices with their business cards. The campaign had to be executed in a manner to make the best out of the small budget and create a buzz.
Results
The month following the campaign, traffic to maneland.com website went up by 300% and bookings were up 40%
Creative Director: K.v Sridhar/Santosh Padhi
Copywriter: Santosh Padhi
Art Director: Santosh Padhi
Photographer: Shekhar Phalke
Welcome Drink/Lost & Found/Regular Visitor (2007)
Creative Director: K.V. Sridhar
Copywriter: K.B. Vinod
Art Director: B. Ranmathker
Photographer: Vinay Mahidhar
Check in Form (2007)
Creative Director: K.V. Sridhar
Copywriter: K.B. Vinod
Art Director: B. Ranmathker
Period/Gay (2008)
Headline: One Week Honeymoon Package. How Will Your Story Unfold?
Creative Director: K.v Sridhar/Santosh Padhi
Copywriter: Santosh Padhi/Russell Barrett
Art Director: Santosh Padhi
Videocon Zeus – The Cascade of Books
Posted: January 25, 2012 Filed under: Ambient, Cannes Lions, Case History, Direct, India, Press/Outdoor | Tags: Ambient, installation, McCann Worldgroup, Mumbai, Outdoor, the cascade of books, Videocon, zeus Leave a comment »
When Videocon Mobile Phones decided to re-launch the Zeus as an ebook reader phone, they offered the buyer a free bundled download offer on 2000 ebook titles. The task at hand was to convey this to prospective buyers in the most interesting manner possible.
We decided to lead the customer into a unique experience, with an installation that brought the idea of downloading free ebooks on the Zeus to life. Over 1400 books were suspended in the atrium of a mall in such a way that they seemed to converge into the screen of a single Videocon Zeus phone. Letting the spellbound viewer experience the ‘download and read’ feature of the Zeus firsthand. Customers could also interact and purchase the Zeus from a Videocon store in the mall itself.
We wanted customers to experience what it feels like downloading over 2000 free ebook titles. And that is where the idea of suspending actual books in the atrium of a mall worked the trick. The installation was one-of-a kind and created curiosity about the phone. Viewers who got convinced about its feature could also buy the Zeus phone from a Videocon store in the mall itself.
Prospective customers and avid book readers developed an instant liking for the Zeus mobile phone. And this was evident from the 100% increase in store enquiries about the Zeus and unit sales that went up by 30% in the Videocon store of the same mall.
Advertising Agency: McCann Worldgroup, Mumbai
Chief Creative Officer: Prasoon Joshi
Creative Director: Rahul Mathew, Akshay Kapnadak, Talha Bin Mohsin, Mahesh Parab
Copywriter: Vilsen Gonsalves, Juneston Mathana
Art Director: Mahesh Parab, Nitin Sawant
Year: 2011
15 years of Axe Effect: the world’s most sexist advertising campaign
Posted: November 7, 2011 Filed under: Ambient, Argentina, Australia, Axe, Belgium, Brazil, Canada, Case History, Chile, France, Germany, Guerilla, Illustration, India, Italy, Mexico, Poland, Press/Outdoor, Singapore, South Africa, Spain, The Nederlands, UK, USA | Tags: Ammirati Puris Lintas, axe effect, BBH, body spray, deodorant, funny, get a girlfriend, Lowe, Lowe Bull, Lowe Hunt, Lowe Pirella, Lowe Porta, Lynx Effect, Unilever, VegaOlmosPonce Leave a comment »
From Unilever Website: “In the film The Matrix, Keanu Reeves is given two choices. He can either take a blue pill and wake up in the morning as if nothing has happened or pop a red pill and enter the unpredictable ‘wonderland’ of the Matrix. As millions of guys around the world know, Axe has taken the red pill.”
The “Axe Effect” is one of the most famous claim in the world. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal male but with oodles of self-assurance as an Axe user. The females get irresistibly drawn to this male implying that Axe acts like a nasal aphrodisiac.
The Axe brand of deodorants is from Unilever and is primarily targeted at 15 to 25 year old males. The brand portrays normal yet cool, trendy and confident, a positioning that is aspirational to the target segment. And the portrayed outcome where the girls flock to the Axe user is, well let’s just say very desirable. At a more subtle level, the Axe Effect also acts on the confidence levels of the user. The very act of being associated with the brand serves to boost the ego.
In the past couple of years, we have seen a slew of copy cat brands hit the market. But the theme for the advertisements remains the same. Guy sprays himself with the deodorant. Girls find themselves inexplicably drawn to the guy. There are slight variants but for the most part, involuntary seduction forms the core. The one notable difference though is that all these newbies use hunks as opposed to the regular guys which are a stable for the Axe advertisements. This strategy has proven very effective for the brand. It comes across as approachable and it acts like a confidante and friend to its users. While everyone would love to be friends with a celebrity, there would still be a distance or an aloofness that would prevent a close relationship. Axe bridges this very gap effectively, and yet keeps the dream of getting a Charlie’s angel some day. It is for this very reason that Axe continues to be the market leader in its category.
Lynx Deodorant – White House
Advertising Agency: BBH London
Creative Director: Pat Doherty
Copywriter: Will Awdry
Art Director: Rosie Arnold
Year: 1998
Lynx Deodorant – GingerbreadMan/Jack/Ivor The Engine/Pinocchio/Trumpton
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: Will Awdry
Art Director: RRosie Arnold
Year: 1998
Axe Deodorant – Confessional
Advertising Agency: Ammirati Puris Lintas Warzava, Poland
Creative Director: Chris Matyzczyk
Copywriter: Agneszka Galas
Art Director: Chris Rozek
Year: 1999
Shortlist
Lynx Deodorant – Sexual Harassment Quote
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: Hugh Todd
Art Director: Adam Scholes
Year: 1999
Lynx Deodorant – Sexual Harassment Quote
Advertising Agency: BBH London
Creative Director: Dennis Lewis
Copywriter: John O’Keeffe
Art Director: Russell Ramsey
Year: 1999
Axe Shower Gel for Men – Shower Curtain/Shower Rod/Shower Drain
Advertising Agency: Ammirati Puris Lintas, Netherlands
Creative Director: Cor Der Boen
Copywriter: Cor Der Boen
Art Director: Akan Conskunsoy
Year: 1999
Shortlist
Lynx Deodorant – Not You Again
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Robin Feiner
Art Director: Helena Hybs
Year: 2000
Lynx Deodorant – Hands
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Annelie Strydom
Art Director: Robbie Kantor
Year: 2000
Axe Deodorant – Wedding Cake
Advertising Agency: Lowe Lintas & Partners, Brazil
Creative Director: Atila Francucci
Copywriter: Marcelo Alemida
Art Director: Marco Antonio
Year: 2000
Bronze Lion
Axe Deodorant – Bathroom/Sperm
Advertising Agency: Lowe Lintas & Partners, Brazil
Creative Director: Atila Francucci
Copywriter: Fernando Nobre, Marcelo Alemida
Art Director: Marco Antonio
Year: 2000
Shortlist
Axe Deodorant – Nun
Advertising Agency: VegaOlmoSponce
Creative Director: Damien Kepel
Copywriter: Pablo Minces
Art Director: Joan Cruz Bobillo
Year: 2000
Axe Deodorant – Turn-o-matic
Advertising Agency: Lowe Lintas & Partners, Spain
Creative Director: Manolo Valmorisco
Copywriter: Santiago Pina
Art Director:Fernando Jerez
Year: 2000
Lynx Deodorant – Train Map
Advertising Agency: Lowe Lintas Australia
Creative Director: Marc Schattner
Copywriter: Robin Feiner
Art Director: Helena Hibs
Year: 2000
Lynx Deodorant – Weddings
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Hugg Tod
Art Director: Adam Scholes
Year: 2000
Shortlist
Axe Gravity – Gravity
Advertising Agency: Lowe Lintas & Partners, France
Creative Director: Gregoire Delacourt
Copywriter: Benjiamin Samial
Art Director: Catherine Bouard
Year: 2001
Lynx Deodorant – Wheelbarrow/Chair/Cement Mixer
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Matt Walker
Art Director: Dave Monk
Year: 2001
Lynx Shampoo – Wildest/Never Before/Thrilling
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: George Prest
Art Director: Johnny Leathers
Year: 2001
Lynx Deodorant – Wheelbarrow/Chair/Cement Mixer
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Hugg Tod
Art Director: Adam Scholes
Year: 2001
Axe Online
Advertising Agency: Lowe Porta & Partners, Chile
Creative Director: Francisco Guarello
Copywriter: Lorena Hola
Art Director: Leo Farfan
Year: 2001
Axe Deodorant – Pin-up
Advertising Agency: Lowe Lintas & Partners, Spain
Creative Director: Santiago Pina
Copywriter: Miriam Martineza
Art Director: Alberto Contreras
Year: 2001
Axe Deodorant – Cards
Advertising Agency: Lowe Lintas & Partners, Mexico
Creative Director: Luis Lance
Copywriter: Luis Lance
Art Director: Juan Jaime Aceves
Year: 2001
Axe Deodorant – Shower
Advertising Agency: VegaOlmosPonce
Creative Director: Javier Fabregas
Copywriter: Lucas Panizza
Art Director: Norberto Vatrano
Year: 2001
Axe Deodorant – Bride and Groom
Advertising Agency: Lowe Porta, Chile
Creative Director: Kiko Carcavilla
Copywriter: Pablo Gallardo
Art Director: Josè Miguel Pizarro
Year: 2002
Axe Deodorant – Effect
Advertising Agency: Lowe Porta, Chile
Creative Director: Rene Moraga
Copywriter: Raul Vidal
Art Director: Rene Moraga
Year: 2002
Lynx Deodorant – Pants/Jacket/Shirt
Advertising Agency: GingKo Lowe & Partners, Uruguay
Creative Director: Sofia Fornaro
Copywriter: Sofia Fornaro
Art Director: Sofia Fornaro
Year: 2002
Shortlist
Axe Deodorant – Back Scratch & Sniff
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter:Todd Waldron
Art Director: Kelly Pon
Year: 2003
Axe Deodorant – Heart Ass
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Amir Faharang
Art Director: Matt Campbell
Year: 2003
Axe Deodorant – Coffea Break/Sorority/Therapist
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Ryan Blank
Art Director: Mike Hahn
Year: 2003
Axe Deodorant – Axe Effect
Advertising Agency: Lowe Pirella, Milan
Creative Director: Piero Lo Faro
Copywriter: Claudia Bavelloni
Art Director: Daniela Marsetti
Year: 2003
Axe Deodorant – Snow White
Advertising Agency: Lowe Lintas & Partners, Hamburg
Creative Director: Michael Funk, Holgen Prendky
Copywriter: Henriu Ticksen
Art Director: Mithra Daryabegi
Year: 2003
Axe Deodorant – Babe on board
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: Scott McClelland
Year: 2003
Axe Deodorant – New Long Lasting Effect
Advertising Agency: Leche Lowe Worldwide, Chile
Creative Director: Francisco Guarello
Copywriter: Sebastian Arteaga, Lorena Hola
Art Director: Josè Luis Estevez
Year: 2003
Axe Deodorant – Scratches
Advertising Agency: Lowe Porta, Santiago
Creative Director: Kiko Carcavilla, Pablo Gallardo
Copywriter:Pablo Gallardo
Art Director: Paul Beelen
Year: 2003
Axe Deodorant – The Swimming Instructor
Advertising Agency: Lowe Brussels
Creative Director: Georges Lafleur
Copywriter: Veronique Sels
Art Director: Dominique Vangilberg
Year: 2003
Axe Shower – Train/Shower
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: David Wong
Year: 2003
Axe Facial Foam – Kisses
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Parak Tembulkar
Art Director: David Wong
Year: 2003
Axe Deodorant – Flammable Bikini
Advertising Agency: Lowe Brazil
Creative Director: Julio Anderey, Martin Juarez, Valmir Leite
Copywriter: Rodrigo Kallas
Art Director: Edson Kerbe Jimmy
Year: 2003
Axe Deodorant – Little evils
Advertising Agency: Lowe Brazil
Creative Director: Julio Anderey, Martin Juarez, Valmir Leite
Copywriter: Marcelo Camargo
Art Director: Mrcelo Camargo
Year: 2003
Lynx Deodorant – Australia/Brazil/Thailand/Amsterdam
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Matt Waller
Art Director: Dave Monk
Year: 2003
Shortlist
Lynx Deodorant – Woman
Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Roman
Copywriter: Sofia Fornaro
Art Director: Alejandro Rodriguez
Year: 2003
Shortlist
Axe Deodorant – Ashtray/Broom
Advertising Agency: Lowe Bull Calvert Pace, South Africa
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2003
Axe Deodorant – Nuts/Pencil/Plug
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Nirmar Diwadkar
Copywriter: Manoj Ammanath
Art Director: Adham Obeid
Year: 2004
Shortlist
Axe Body Spray – Family Announcements
Advertising Agency: Lowe Amsterdam
Creative Director: Ivan Van Der Zwan
Copywriter: Dylan De Backer
Art Director: Joris Kuijepers
Year: 2004
Shortlist
Lynx Deodorant Dry – Wheather Symbols
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Adam Chiappe
Art Director: Saunby
Year: 2004
Shortlist
Lynx Deodorant – Beer/Wood
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: George Prest
Art Director: Adrian Rossi
Year: 2004
Shortlist
Lynx Deodorant – Advent Calendar
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: Matt Wallen, Dave Monk
Art Director: Matt Waller, Dave Monk
Year: 2004
Lynx Deodorant – Britney
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradly
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Year: 2004
Shortlist
Axe Deodorant – Ashtray/Broom
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2004
Shortlist
Axe Deodorant – Busker/Hobo/Bag Lady
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2004
Shortlist
Axe Deodorant – Dolls/Duck
Advertising Agency: Lowe SSPM, Bogotà
Creative Director: Josè Miguel Sokoloff
Copywriter: Juan Carlos Palma
Art Director: Mauricio Jimenez
Year: 2004
Axe Body Spray – Lodge/Horseback Riding/Gondola/Footsie
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Peter Rosch
Art Director: John Hobbs
Year: 2004
Axe Deodorant – Video Store/Lingerie/Inspiration Point
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Gerald Lewis
Year: 2004
Silver Lion for the campaign
Axe Body Spray – Show Them The Way
Advertising Agency: VegaOlmosPonce
Creative Director: Hernan Ponce, Pablo Batlle
Copywriter: Mario Crudele, Alejandro Garone
Art Director: Martin Ponce, Rodrigo Isaia
Year: 2004
Lynx Deodorant Touch – Jeans/Zip
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Claudia Southgate
Art Director: Verity Fenner
Year: 2004
Lynx Deodorant Dry – Shirt/Tattoo
Advertising Agency: BBH London
Creative Director: Marc Hatfield, Pete Bradley
Copywriter: Claudia Southgate
Art Director: Verity Fenner
Year: 2005
Lynx Body Spray – Linx Jet Campaign
Advertising Agency: Lowe Hunt, Sidney
Creative Director: Adam Lance
Direct Creative Director: Peter Bidenko
Copywriter: Michael Canning
Art Director: Simone Brandse
Year: 2005
Bronze Lion for the campaign
Axe Deodorant – 100 Sexiest Men in the World/The Milkman
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Stuart Walsh
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2005
Shortlist
Axe Deodorant – Snowflakes
Advertising Agency: BBH Singapore
Creative Director: Steve Elrik
Copywriter: Noel Yeo
Art Director: Elyn Wong
Year: 2005
Lynx Deodorant Dry – Dirty Girl
Advertising Agency: Lowe Hunt, Sidney
Creative Director: Adam Lance
Copywriter: Michael Canning
Art Director: Simone Brandse
Year: 2005
Shortlist
Axe Deodorant – Sofa/Marathon Table/Whip Cream/Take a Number
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Amee Shah
Year: 2005
Axe Deodorant – It Can Happen Anywhere
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Matt Ian
Art Director: Amee Shah
Year: 2005
Lynx Deodorant – “You Never Know When” Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Nick Gill
Art Director: Rosie Arnold
Year: 2005
Shortlist
Axe Shower Gel – Grip Pads/Miror/Towel
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Tom Kraemer
Art Director: Nick Klinkert
Year: 2005
Bronze Lion for the campaign
Axe Deodorant – Santa Claus
Advertising Agency: Lowe San Paolo
Creative Director: Valmir Leite, Theo Rocha
Copywriter: Mauricio Machado
Art Director: Sergio Barros
Year: 2005
Axe Deodorant – Sweeties/Teacher
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Gareth Lessing
Copywriter: Tim Beck
Art Director: Sean Harrison
Year: 2005
Axe Deodorant – Peep Hole
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Ash Chagla
Art Director: ASm Zijad
Year: 2005
Shortlist
Axe Deodorant – Birds Eye View
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Ash Chagla
Art Director: ASm Zijad
Year: 2005
Run Boy Run
Advertising Agency: Lowe & Partner, Dubai
Creative Director: Manoj Ammanath
Copywriter: Sandeep Fernandes
Art Director: Christine Mercier
Year: 2005
Axe Deodorant – Sweeties/Teacher
Advertising Agency: VegaOlmoSponce
Creative Director: Hernan Ponce
Copywriter: Hernan Ibarra
Art Director: Angel Castiglia
Year: 2005
Axe Body Spray – Bed’s Campaign
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Rob Mclennan, Gareth Lessing
Copywriter: Asheen Naido
Art Director: Marion Griffits
Year: 2005
Axe Deodorant – Kiss Bill
Advertising Agency: Lowe Mexico
Creative Director: Humberto Polar, Fernando Osuna
Copywriter: Walter Nava
Art Director: Pedro Mayorga
Year: 2005
Axe Deodorant – Fallen Angel
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing
Copywriter: Gareth Lessing
Art Director: Tatjana Buisson
Year: 2006
Shortlist
Lynx Deodorant – Sex Letters Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Year: 2006
Shortlist
Lynx Deodorant – Click Campaign
Advertising Agency: BBH London
Creative Director: Rosie Arnold
Copywriter: Ed Edwards
Art Director: Dave Masterman
Year: 2006
Axe Deodorant – Subway Map/Contour Map/Island Print
Advertising Agency: BBH Asia Pacific, Singapore
Creative Director: RTodd Waldron
Copywriter: Beth Ryan
Art Director: Ross Ventress, Elyn Wong
Year: 2006
Axe Deodorant – Tetris
Advertising Agency: Lowe Bangkok
Creative Director: Supong Khaotong, Kittinan Sawasdee
Copywriter: Panusard Tanhashindawong
Art Director: Vancelin Teng
Year: 2006
Axe Deodorant – Bedtime Reading
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Sandeep Fernandes
Art Director: Husen Baba Khan
Year: 2006
Axe Deodorant – Khalid
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Ash Chagla
Art Director: Rachna Dhall
Year: 2006
Axe Body Spray – Loin Cloth/Moustache/Flag
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Axe Deodorant – Postcards Campaign (Car/Cupboard/Elevator/Bleacher)
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Axe Deodorant – Name-Number
Advertising Agency: BBH New York
Creative Director: William Gelner
Copywriter: Nathan Frank
Art Director: Andre Massis
Year: 2006
Shortlist
Axe Deodorant – Threesome
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Nisha Vagh
Art Director: Timsy Vadhani
Year: 2006
Axe Deodorant – Do Not Disturb
Advertising Agency: Brancom Dubai
Creative Director: Manoji Ammhanath
Copywriter: Sandeep Fernandes
Art Director: Husen Baba Khan
Year: 2006
Axe Deodorant – Get a Girlfriend Campaign 2006
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing, Robe McLennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2006
Silver Lion for the campaign
Axe Body Shower – Blowing Bubbles
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Shortlist
Axe Body Shower – Milkshake/Groucho/Birds/Get Well
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Shortlist
Axe Body Spray – Females/Show’er
Advertising Agency: Lowe MENA, Dubai
Creative Director: Dominic Stallard, Clinton Manson
Copywriter: Clinton Manson
Art Director: Dominic Stallard
Year: 2007
Axe Deodorant – Sperm
Advertising Agency: Uncle Grey, Aarhus
Creative Director: Per Pedersen
Copywriter: Per Pedersen
Art Director: Resmus Gottliebsen
Year: 2007
Axe Recovery Shower Gel – Bathmat/Pillows/Toilet
Advertising Agency: BBH New York
Creative Director: Kevin Roddy, William Gelner
Copywriter: Tim Geoghegan,
Art Director: Caprice Yu
Year: 2007
Axe Lab Eau De Toilette – Back to Back/Chest Bump/Tongues
Advertising Agency: BBH New York
Creative Director: Kevin Roddy, William Gelner
Copywriter: Tim Geoghegan,
Art Director: Caprice Yu
Year: 2007
Lynx Deodorant – Clock
Advertising Agency: BBH London
Creative Director: Ben Akers, Nadine Akle
Copywriter: Ben Akers
Art Director: Nadine Akle
Year: 2007
New Axe 3 – Psychologist+Swimmer/Schoolgirl+Skier/Executive+Volley Player
Advertising Agency: VegaOlmoSponce
Creative Director: Hernan Ponce, Sebastian Stagno, Rafael D’Alvia
Copywriter: Angel Castiglia
Art Director: Facundo Romero
Year: 2007
Axe Deodorant – Get a Girlfriend Campaign 2007
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. The first ad shows a guy posing proudly with his prize winning Yorkshire Terrier at a dog show. The next ad features two art students re-enacting a computer game scene in front of a blackboard. The final ad shows two guys that are holding their own Scalextric Formula One Driver’s Championship.
This campaign is a new interpretation of “The Axe Effect”. It shows how guys are wasting time with silly activities when they should rather be getting a girlfriend with the help of Axe. In each execution we have placed a “Get a Girlfriend” sticker on a mock article in community newspapers. The articles featured a loser who has either become a highland dancing champion, attempted to break the world record for balancing a milk bottle on his head or been a runner-up at a Star Wars costume competition.
Advertising Agency: Lowe Bull, Johannesburg
Creative Director: Gareth Lessing
Copywriter: Matthew Brink
Art Director: Adam Livesey
Year: 2007
Bronze Lion for the campaign & Gold Lion for the campaign
Lynx Deodorant – Pizza/Iron/Cup Noodle
Advertising Agency: BBH Asia Pacific
Creative Director: Steve Elrick
Copywriter: Todd Waldron
Art Director: Ross Ventress
Year: 2007
Lynx Deodorant – Bonfire Night
Advertising Agency: BBH London
Creative Director: John O’Keeffe, Rosie Arnold
Copywriter: Richard McGrann
Art Director: Andy Clough
Year: 2008
Axe Deodorant – Tarzan
Advertising Agency: BBH Asia Pacific
Creative Director: Todd Waldron
Copywriter: Beth Ryan
Art Director: Poul Down
Year: 2008
Axe Dark Temptations – Blonde
Advertising Agency: VegaOlmosPonce
Creative Director: Hernan Ponce
Copywriter: Analia Rios
Art Director: Ricardo Armentano
Year: 2008
Shortlist
Axe Deodorant – Topical News
Advertising Agency: BBH Tokyo
Creative Director: Steve Elrick
Copywriter: Masashi Kayamura
Art Director: Tadashi Tsujimoto
Year: 2008
Axe Deodorant – Mars & Venus
Advertising Agency: Lowe Philippines
Creative Director: Steve Clay, Rene Dominguez
Copywriter: Aimee Espiritu
Art Director: Bong Legaspy
Year: 2008
Axe Body Spay – McCain
Advertising Agency: BBH New York
Creative Director: Rosie Arnold
Copywriter: Alex Grieve
Art Director: Pelle Sjoenell
Year: 2008
Axe Day & Night – Bar/Bellboy/Delivery
Headline: New Axe Day & Night. One is suitable for general audience. The other one is not.
Advertising Agency: Ponce Buenos Aires
Creative Director: Hernan Ponce, Hernan Ibarra, Walter Aregger
Direct Creative Director: Analia Rios, Ricardo Armentano
Copywriter: Antonio De Federico
Art Director: Pedro Losada
Year: 2009
Gold Lion for the campaign
Axe Deodorant – Puppy/Baby/Wedding Ring
Advertising Agency: Lowe Ativism, Lisboa
Creative Director: Joao Coutinho
Copywriter: Ana Simoes
Art Director: Ana Magalhaes
Year: 2009
Axe Body Spray – Periodic Table
Advertising Agency: Lowe/SSP3, Bogota
Creative Director:Josè Miguel Sokoloff, Margarita Olivar
Copywriter: Juan Carlos Gonzales
Art Director: Margarita Olivar
Year: 2009
Axe Body Spray – Nerd
Advertising Agency: Alfred International, Amsterdam
Creative Director: Patrick De Zeeuw, Aad Kuiyper
Copywriter: Patrick De Zeeuw
Art Director: Aad Kuiyper
Year: 2010
Lynx Deodorant – Car/Street
Advertising Agency: BBH London
Creative Director: Dominic Goldman
Copywriter: Dan Glover
Art Director: Adam Thompson
Year: 2010
Shortlist
Axe Body Spray – Yearbook Picture
Advertising Agency: McCann Erickson, Tel Aviv
Creative Director: Eldad Weinberger, Sigal Abudy
Copywriter: Sigal Abudy
Art Director: Guy Laufer
Year: 2010
Axe Body Spray – Woman’s Day
Advertising Agency: Lowe Bull Johannesburg
Creative Director: Rui Alves
Copywriter: Heidi Kesselman
Art Director: Lee Naidoo
Year: 2010
Axe Deodorant – World Cup Argentina
Advertising Agency: BBH London
Creative Director: Nick Gill, Domenic Goldman
Copywriter: SHugo Bierskenk
Art Director: Dean Woodhouse
Year: 2011
Shortlist
Axe Shower Gel – Whip/Cream/Corset
Advertising Agency: BBH London
Creative Director: Nick Gill, Domenic Goldman
Copywriter: Richard Mcgran
Art Director: Andy Clogh
Year: 2011
Lynx Excite Deodorant – Even Angel Will Fall
Advertising Agency: BBH London
Creative Director: Domenic Goldman
Copywriter: Hugo Bierschenk
Art Director: Dean Woodhouse
Year: 2011
Axe Body Spray – Tic-Tac-Toe
Advertising Agency: Lowe MENA, Dubai
Creative Director: Mark Lewis
Copywriter: Marwan Saab
Art Director: Monsoor A Bhatti
Year: 2011
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Ogilvy & Mother Mumbai for Mentos Sour Marbels (2009/2011) – Umbearably creative
Posted: October 25, 2011 Filed under: Agency, Cannes Lions, Case History, Illustration, India | Tags: Cave-man, Deelip Khomane, diver, Mentos Sour Marbels, Ogilvy & Mather, Ogilvy & Mother Mumbai for Mentos Sour Marbels, Really Sour, tourist, Umbearably creative, Unbearably Leave a comment »Mentos Sour Marbels is a sour candy, different to the usual sweet candies sold in India. Ogilvy & Mather Mumbai, in designing its advertising strategy for the brand, decided to capitalise on the sour factor by exaggerating the effect Sour Marbels has on people. 2009, “Really Sour” campaign: in an amusing print advertising campaign featuring the art work of Deelip Khomane. Sour Marbels prove too much for a caveman, diver and tourist, along with their food chains. 2011, three new print ads, “Snake”, “Train” and “Gun”, suggest that Mentos Sour Marbels is so unbearably sour that the only way you can escape it is by resorting to multiple sourcides. The campaign won a Silver Press Lion at Cannes International Festival of Creativity in 2009 and in 2011.
Cave-Man (2009)
Diver (2009)
Tourist (2009)
The Brief
The challenge was to communicate the really sour taste of the candies in an endearing way, so as not to alienate the existing customer base of the mother brand Marbels, which is a sweet candy. The brief was to effectively communicate the sole differentiating point of Sour Marbels vis-a-vis other candy brands, its really sour taste.
The final design
Because we were talking about a candy which was really sour, even the idea and its execution needed to be equally sour as well as different. After arriving at the idea of creatures spitting out each other in a chain due to the sourness, we decided that illustrating the idea was the only way of doing justice to it.
Results
Immediately after the campaign broke, the brand was talked about a lot. Its different idea and an equally different execution got people asking for it. Sour Marbels changed the equation of confectionary = sweet. In 3 months sales jumped 18%.
Guillotine (2011)
Snake (2011)
Gun (2011)
The Brief
Mentos Sour Marbels is a unique product in the Indian market. It is a sour candy. The brief was to sell the idea of sour candies in an interesting way.
The challenges
While candies are generally associated with sweetness, Marbels broke the mould with its sour taste. The challenge was to get the sweet craving Indian market interested in sour candies.
The final design
Instead of competing with normal sweets, we decided to capitalise on the sour factor by exaggerating the effect Sour Marbels has on people. Our ads suggest that Mentos Sour Marbels is so unbearably sour that the only way you can escape it is by resorting to multiple suicides. Or, should we say ‘sourcides’?
Results
The campaign garnered a lot of attention, especially among the young – a demographic that Mentos, Sour Marbels aims to impress.
Executive Creative Director: Abhijit Avasthy, Rajiv Rao
Creative Director: Anurag Aghihotri
Copywriter: Saurabh Kulkarni, Nasdrullah Asami
Art Director: Ashish Naik
Illustrator: Deelip Khomane
Silver Lion for the campaign in 2009 and 2011
Coca-Cola (1998/2010) – Modern Print Ads
Posted: July 28, 2011 Filed under: Argentina, Australia, Beverages, Brazil, Cannes Lions, Coca-Cola, France, Germany, India, Italy, Japan, New Zealand, Poland, Press/Outdoor, Singapore, Spain, The Nederlands, UK, USA | Tags: 1886, advertising, Al Moseley, Argentina, art gallery, Brazil, Cannes Lions, Coca-Cola, coke, coke side of life, Dave Fikkert, Dentsu, El Laboratorio, enjoy, Euro RSCG, formula, France, Genevieve Gauckler, Germany, gold lion, Japan, Jeff Kling, John Norman, Jorge Calleja, JWT, Leo Burnett, McCann erickson, Mother, open happiness, Pierre Janneau, Publicis, refresh, Spencer Wilson, Springer & Jacoby, Sue Anderson, USA, Wieden+Kennedy 2 Comments »Coca-Cola Italia – BLIND BOTTLE
Advertising Agency: Leo Burnett, Milan
Creative Director: Fabrizio Russo
Copywriter: Maria Paola di Stefano
Art Director:Sandro Olivieri
Photographer: Studio Neon
Year: 1998
Coca-Cola Classic – SEALS/PENGUIN
Advertising Agency: Publicis Conseil
Creative Director: Olivier Desmettre
Art Director: Fabrice Delacourt
Photographer: Jeal-Noel Leblanc Bontemps
Year: 1999
Coca-Cola Brazil – TRUCK/HYDRANT
Advertising Agency: McCann Erikson Brazil
Creative Director: Luiz Nogueira
Copywriter: Monica Maligo
Art Director: Jose Luiz Vaz
Photographer: Mauro Risch
Year: 1999
Coca-Cola India – BARCODE
Advertising Agency: Leo Burnett India
Creative Director: KV Sridhar
Art Director:KV Sridhar
Year: 1999
Coca-Cola India – GLASSES
Advertising Agency: Leo Burnett India
Creative Director: Agnello Dias
Copywriter: SM Talha
Art Director: Vijay Kartik
Photographer: Prased Naik
Year: 2001
Coca-Cola New Zealand – ENJOY Campaign
Advertising Agency: Publicis Mojo, New Zealand
Creative Director: Laclhan Mcpherson
Copywriter: Seymour Pope
Art Director: Laclhan Mcpherson
Photographer/Illustrator: Kane Mcpherson/Mike Shepherd
Year: 2001
Coca-Cola Spain – FISH TANK/NEW HOUSE
Advertising Agency: El Laboratorio, Spain
Creative Director: Carlos Holemans/Eduard Farran
Art Director: Armanda Carbonell
Photographer: Sara Zorraquino
Year: 2002
Coca-Cola Poland – BOOKSHELF/PENCIL
Advertising Agency: McCann Erickson Polska
Creative Director: Damir Brajdic
Copywriter: Katarzyna Orseszek-Korobleuska
Art Director: Arkadiusz Pawlik
Photographer: Jacek Wotowski
Year: 2003
Coca-Cola India – BARBER SHOP/MAN IN THE SHADOW
In India, the word ‘Thanda’ has many meanings. It means ‘cool’, ‘cold’, as well as ‘refreshing’. Any refreshing drink, including soft drinks are also referred to as ‘thanda’. Guests are asked whether they would prefer coffee, tea or ‘thanda’ (something cool and refreshing). Therefore the headline in Hindi (the local language) means “Cool Means Coca-Cola”.
Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2003
Gold Lion for the campaign
Coca-Cola India – REFRESHING WIND/REFRESHING BATH/REFRESHING RADIATOR
Advertising Agency: McCann Erickson India
Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Akshay Kapnadak
Photographer: Altaf Khan
Year: 2004
Coca-Cola Italia – BOTTLE/KISS
Advertising Agency: McCann Erickson Milan
Creative Director: Alessandro Canale
Copywriter: Valerio Delle Foglie
Art Director: Antonio Mele
Photographer: Marco Ambrosi
Year: 2004
Coca-Cola UK – THE REAL WORLD OF COCA-COLA Campaign
Advertising Agency: Mother, London
Creative Director: Robert Saville/Mark Waites
Copywriter: Yan Elliot
Art Director: Luke Williamson
Typographer: Stephen Allen
Year: 2004
Coca-Cola de Argentina – FACES
Advertising Agency: McCann Erikson Argentina
Creative Director: Martin Mercado/Esteban Pigni
Copywriter: Pablo Romano/Martin Mercado/Esteban Pigni
Art Director: Christian Maselli/Diego Tuya/Denise Rodman
Photographer: Charlie Mainardi
Year: 2004
Coca-Cola, Germany – BLACK
Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Birgit Bouer/Florian Kahler
Art Director: Jan Blumentritt
Year: 2005
Coca-Cola, Germany – THOUGHT/DREAM/IDEA
Headline: When a thought stays just a thought nothing changes.
Headline: Live your dream, don’t dream your life.
Headline: When an idea remains merely an n idea nothing changes.
Advertising Agency: Springer & Jacoby, Hamburg
Creative Director: Till Hohmann/Axel Thomsen/Bettina Olf
Copywriter: Menno Kluin
Art Director: Menno Kluin
Year: 2005
Coca-Cola Spain – CLOUDS/SHAME
Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: Marcos Maggi
Art Director: Marcela Augustowsky
Illustrator: Genevive Glaucker
Year: 2005
Coca-Cola Spain – MANDALA/MOON/WAVE
Advertising Agency: McCann Erikson, Madrid
Creative Director: Marcos Garcia
Copywriter: David Moure/Pablo Castellano
Art Director: Javier Wandosell
Illustrator: Javier Wandosell
Year: 2005
Coca-Cola Philippines – VALENTINES
Advertising Agency: McCann Erikson Philippines
Creative Director: Peter Acuna/Carlo Directo/Micky Domingo
Copywriter: Lisa Kahn
Art Director: Che Soriano
Photographer: Jeanne Young
Year: 2005
Coca-Cola Japan – Coke, Please Campaign
Advertising Agency: Dentsu, Tokyo
Creative Director: Tohru Tanaka
Copywriter: Hirokazu Ueda/Satoshi Hanai
Art Director: Kengo Kato
Photographer: Shu Akashi
Year: 2007
Coca-Cola Pacific – SURFER
Advertising Agency: Ogilvy & Mather, Singapore
Creative Director: Sanol Dabral
Copywriter: Neil Flory
Art Director: Alan Vladusic
Year: 2007
Coca-Cola New Zealand – SUMMER AS IT SHOULD BE
Advertising Agency: Publicis Mojo, Auckland
Creative Director: Nick Worthington
Copywriter: Guy Denniston
Art Director: Emmanuel Bougnerers
Year: 2007
Coke Side of Life Campaign – LIQUID SPLASH/COLOUR SPLASH/GUNS/TOGETHER/STRAWS/RAINBOW HAND
Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Al Moseley/John Norman
Creative Director: Rick Condos/Hunter Hindman
Copywriter: Rick Condos/Giles Montgomery
Art Director: Hunter Hindman
Illustrator: Dave Fikkert/Pierre Janneau/Genevieve Gauckler/Spencer Wilson
Year: 2007
Coke Side of Life – COCA-COLA ART GALLERY
In 2006, Wieden+Kennedy Amsterdam has commissioned artists and collectives from around the world to create experimental work for the global “The Coke Side of Life” campaign. The result is a range of original artworks by emerging image-makers as different as Catalina Estrada, Geneviève Gauckler or the Peepshow Collective, … many of whom have gone on to make strong impacts in today’s graphic design & art scene.
The ‘Coca-Cola’ Art Gallery is a collection of images that has been designed by leading artists and designers. They have all depicted their own interpretation of ‘The Coke Side of Life’ philosophy.
The work of the artists reflects various styles, personalities and cultures, and all designs have one thing in common: they are colourful explosions of energy, optimism and happiness.
Throughout its 120-year history, advertising and communication has played a vital role in shaping ‘Coca-Cola’ into an iconic, cultural and timeless brand. Over the years, ‘Coca-Cola’ has continually challenged artists and agencies to create innovative refreshing images.
The diverse backgrounds of the contributing artists and designers, has resulted in a range of images that reflect different cultures and societies. By combining the iconic original glass bottle image with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression.
‘Coca-Cola’ has always had a strong artistic heritage having been famously interpreted by artists such as Haddon Sundblom, Norman Rockwell and Andy Warhol who have all reflected the social and cultural attitudes of the time.
Live the Coke Side of the Music – VIOLIN/FACES/INSTRUMENTS
Advertising Agency: JWT Brazil
Creative Director:Richardo Chester/Roberto Fernandez
Art Director: Roberto Fernandez
Illustrator: Roberto Fernandez
Year: 2007
Coca-Cola - CREATED IN 1886
After years of cool marketing campaigns revolving around football, music and latterly computer gaming, the world’s most famous brand is going back to basics. Coca-Cola has been communicating about its product, what’s in it “Nothing artificial. Never had been, never will be” and the product heritage, dating back to 1886 when John Pemberton created his secret formula.
Advertising Agency: Weiden+Kennedy, Portland
Year: 2008
Open Happiness Campaign – BRRR/AHHH/BURP/FIZZZ/PSSST/GULP
“Open Happiness”is an advertising focus building on the award-winning “Coke Side of Life” campaign. The new tag line, seen in this series of print advertisements, will serve as a platform for all integrated marketing for the Coca Cola brand around the world, tying together the pleasure of opening up a drink and the satisfaction of sharing with others. Open Happiness is designed to work at every level, from national advertising all the way down to coolers and store shelves, with a clear call to action at the point of purchase.”
Advertising Agency: Wieden+Kennedy, Amsterdam
Executive Creative Director: Jeff Kling/John Norman
Creative Director: Jorge Calleja/Sue Anderson
Copywriter: Sue nderson
Art Director: Craig Williams/Pierre Janneau
Illustrator: Pierre Janneau
Year: 2009
Open Happines Campaign from Coca-Cola Pacific – BURP/LAUGH LINE/SMILE
This poster campaign introduce Coca-Cola’s new Open Happiness platform to a relatively young audience — locally.
These “bottles” executed in a breezy manner bring out the full flavour of the Open Happiness campaign. The light-hearted messages in the shape of iconic Coke bottles invite the audience “to open happiness” — even without overt Coke branding.
Advertising Agency: Euro RSCG, Singapore
Creative Director: Alfred Wee
Copywriter: Wong Wai Ling
Art Director: Jimmy Kim/Seah Ting Ting
Illustrator: Evan Lim
Year: 2010
