Thaivertising (15 best thai commercials ever)

Giffarine EQ-10 Skin Care –  Belly Button Face (2003)

Two sons try to get revenge on their mother’s plastic surgeon. He lited so much that her belly button is where her face should be. Family photos will never be the same again if only she had used Giffarine EQ-10 wrinkle cream.

Advertising Agency: BBDO Bangkok
Gold Lion

Soken –  Kill Bill Kill Bill/Tititititanic/X…X…X (2004)

This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. Kill Bill Kill Bill: the officer man talks to his colleague about the ‘Kill Bill’ DVD. When he is speaking, he is repeating himself again and again. Why? Because his DVD player doesn’t play smoothly. Tititititanic: the office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either. X…X…X: the Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen.

Advertising Agency: Euro RSCG Flagship Bangkok
Gold Lion for the Campaign

Samart Ringtones –  Pole Dancing (2004)

In a train, there is a beautiful woman standing and holding a pole. When she bends down to fix her shoes, the “Cherry Pink” ring tone from another passengers mobile starts to ring. The office girl who is in the position of bending while holding the pole suddenly looks just like a stripper pole dancing. The power of ring tone.

Advertising Agency: Saatchi & Saatchi Thailand
Bronze Lion

Unif Green Tea –  Worms (2004)

A man and a worm clash over the best tea leaves at the top of a plant.

Advertising Agency: BBDO Bangkok
Gold Lion

Ford Ranger OpenCab –  King Kong (2005)

A giant kingkong hand snatches a banana-laden truck. Playfully the monkey mistreats the truck. The kingkong”s dad arrives, telling junior it’s lunchtime. Junior ignores dad and continues
playing. Dad picks up the car, tossing it away and smacks junior’s ear. Super : In a man’s world you have to be tough.

Advertising Agency: JWT Bangkok
Gold Lion

Krungthai Bank –  Headman Villager Lee (2005)

Having a huge piece of log. Pooyai Lee, a Headman Villager gave his idea to the villagers to produce something, starting with a boat, table set, and a cutting board, and all were failed. Until he was left with the idea to make a toothpick. The morale: “without a thoughful plan, any huge capital can be blown away.”

Advertising Agency: Y&R, Bangkok
Bronze Lion

Scotch –  Date (2005)

A couple are in a restaurant.The girl looks depressed. She tells her boyfriend not to work so hard. She asks if he has some time for her. He put his hand on hers. Suddenly he taps his finger on her hand and moves it around like a computer mouse. Super : Scotch. Antidote for workaholics.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

Bangkok Insurance –  Tyre/Twister/Robbery (2006)

Bangkok insurance wants to communicate the message “Maximum care” and we created a series of TVCs based on that. The idea is to show that the chance of being lucky in certain accidents or situations is less than 1%. The executions play with people being unbelievably lucky in perilous moments.

Advertising Agency: Creative Juice/G1 TBWA, Bangkok
Gold Lion for the Campaign

Baby Face Foam –  Love Story Campaign (2006)

Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show. We brought that back… We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials.  Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.

Advertising Agency: Jeh United Bangkok
Gold Lion for the Campaign

The Thai Olympic Fibre Cement –  Shakespearean Gecko (2007)

Sharing the fate of Romeo and Juliet, one lizard sacrifices his life to be with his lover because of the cracked ceiling problem.

Advertising Agency: Publicis Thailand
Silver Lion

Bangkok Life Assurance –  Salesman (2007)

Bangkok life assurance creates brand awareness by focusing on their unique selling point:their salesmen’s sincerity. Consumers normally are disgusted by salesmen but with Bangkok insurance this perception will totally change.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion for the Campaign

Sylvania Light Bulb –  Pic-Nic (2008)

“Nothing to be scared of if there is light. The light is your true friend”.
This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary.  After the launch, this television commercial became the “Talk of the town” and has been requested for download by consumers from many websites.

Advertising Agency: Jeh United Bangkok
Gold Lion

D7 Coffee –  Wake up Thailand! (2008)

D7 coffee TVC series were created by tying the functional benefit of coffee with controversial issues in Thailand. D7 coffee stimulates not only the body but also the morality of the person.

Advertising Agency: Creative Juice/G1 TBWA
Silver Lion

Muang Thai Life Insurance –  Bridge (2010)

Shows a family walking along when the father received a phone call from his doctor. He finds out that he has liver cancer. With the family distraught and worrying about how they will support themselves, Muang Thai offers them the assurance they need.

Advertising Agency: JWT Bangkok
Silver Lion

Thai Life Insurance –  Silence of Love (2012)

This commercial asks the audience to stop and think about the immense value of the care that fathers provide to their children and the sacrifices they make in the name of unconditional love. The story is told through the eyes of a teenage girl who feels alienated because of her inferiority complex due to her father’s deafness. She refuses to accept her father’s love and turns to other sources. When met with disappointment she decides to commit suicide. However, her father discovers her in time and does whatever it takes to keep his daughter alive. As she recovers at the hospital she finally comes to the realization that, even though her father is not perfect, his love for her is perfect and that it was herself who overlooked all his parental acts of love. It’s past time to care for those who have cared for you. Thai Life insurance. Caring for Thai lives.

Advertising Agency: Ogilvy & Mother Bangkok
Bronze Lion

 


Happy New Year Ads

Happy New Year from BRUSSELS AIRLINES

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Happy New Year from DISCO SUPERMARKETS

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Happy New Year from DURACELL

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Happy New Year from DUREX

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Happy New Year from TMB (Metro de Barcelona)

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Happy New Year from ALKA SELTZER

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Happy New Year from AUDI

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Happy New Year from AXE

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Happy New Year from BARILLA

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Happy New Year from YES Tablet

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Happy New Year from MIKADO

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Happy New Year from HONDA

 

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Happy New Year from BMW

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Happy New Year from O.B.

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180 Amsterdam for BMW Motorrad – Unstoppable GPS Drawing

“Advertising’s always been about using entertainment to push a product and nowadays there are so many more channels to engage with people” – Andy Fackrell, Executive Creative Director 180 Amsterdam

UNSTOPPABLE was created in 2008 by 180 Amsterdam to advertise BMW Motorrad motorcycles. The campaign emphasized the GPS device on the bikes by encouraging riders to use it to create “drawing” via the Google Maps website. Instructions for taking part were given on a website, which explained how users could begin by mapping out their drawings on the site.

Coordinates were then supplied, which, when trasfewrred to the bike’s GPS device, would instruct participants where to drive in order to create their drawing o the map. The website also offered a section where users could upload their journeys, photographs and film to share with others.

TV Campaign

One of four films from BMW’s new campaign about GPS drawing. See the rider write ‘unstoppable’ on a map of Montevideo, Uruguay. Featuring motorcycle globe rider Sebastian Klein and the new BMW F650GS

One of four films from BMW’s new campaign about GPS drawing. See the rider draw a sailboat in Cabo Polonio, Uruguay. Featuring professional motorcycle rider Dirk Thelen-Farber and the new BMW F800GS.

One of four films from BMW’s new campaign about GPS drawing. See the rider draw a bridge off-road north from Rocha, Uruguay. Featuring professional motorcycle rider Dirk Thelen-Farber and the new BMW F800GS

One of four films from BMW’s new campaign about GPS drawing. See the rider draw scissors on a map of Montevideo, Uruguay. Featuring motorcycle globe rider Sebastian Klein and the new BMW F650GS.


Mercedes-Benz – The Campaign Created By Nature

Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself. How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shot
Year: 2012


Lowe Roche for Pfaff Auto – The First Instant Direct Mail

With a camera, laptop, printer and Porsche, Lowe Roche created the first instant direct mail piece for Pfaff Auto, Toronto.

Usually, when someone sneaks up to a rich guy’s house and drives off with a Porsche, it’s a reason to call the police. This time, it might be a reason to call an auto dealership. In a clever spin on direct mail for Toronto’s Pfaff Automotive, Canadian agency Lowe Roche photographed one of the dealership’s Porsches in the driveways of affluent homes, then used each image to create an ad left at the home where it was shot. The headline: “It’s closer than you think.” The result, according to the agency’s case study video below, was a 32 percent response rate to a site where recipients could schedule a test drive. Direct mail is typically about hitting as many people as possible for as low a cost as possible, but this creative idea shows that for luxury brands, a smaller effort can sometimes go a long way.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Art Director: JP Gravina
Copywriter: Simon Craig
Video Production: Motion Pantry
Director / Cameraman / Editor: Dean Vargas
Year: 2012


Dads in Ads: the evolution

SUBARU

Subaru got an Emmy nom for this 2010 ad featuring a dad giving driving tips to his baby girl.

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HANES

A father dipped his son’s feet in paste in a harebrained scheme to make form-fitting socks in this 2009 Hanes ad.

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JOHN HANCOCK

John Hancock’s mid’-80s spot featuring a dad and his newborn daughter was one of the decade’s great tearjerkers.

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SONY CYBERSHOT

Dad was literally a horse’s ass in this over-the-top 2007 Sony spot.

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VOLKSWAGEN POLO

A new wave of sensitive-dad ads includes this misty-eyed VW number: this TV ad for the Volkswagen Polo shows the evolving relationship of a protective father and his daughter, from the moment he first brings her home from the hospital to the day she finally leaves home, when he hands her the keys to a shiny new Polo — ensuring she “stays in safe hands”. You can trust the small but tough Volkswagen Polo to protect your loved ones and keep you.

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VERIZON

Dad goes overboard with the sprinkles in this cartoony 2009 Verizon ad.

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WEETABIX

Hands-on dads are all the rage, as seen in this 2012 spot from Weetabix.

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HUGGIES

Huggies revised it’s “Dad Test” campaign this year after fathers complained that it made them look foolish

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VERIZON

Verizon took heat in 2004 for a spot in which a father fails spectaculary at helping his daughter with her homework.

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GOOGLE CHROME

Google started airing this commercial before Father’s Day of last year. The  ad, called “Dear Sophie” follows a dad over the years as he creates a digital scrapbook for his daughter with Gmail, YouTube, Picasa, Google Maps and more.

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NINTENDO/The Legend od Zelda

The man who brought you one of our favorite dads, Mrs. Doubtfire, is at it again. This time, Robin Williams is playing opposite his real-life daughter, Zelda. It’s all too fitting that this father-daughter pair would be repping this installment in the Zelda series; after all, Williams named his daughter after the legendary warrior princess.

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AT&T

2011. This spot shows what’s possible with AT&T, the only network that lets your iPhone talk and surf at the same time. We open on a new dad clumsily trying to change his baby’s diaper. His friend calls and asks if he caught the game the night before; he immediately replies ‘yeah’, though it is obvious that he missed it. Not wanting to sound out of the loop, he uses his iPhone to pull up a video recap of the game. They talk football, with the dad able to watch highlights on his phone and talk them up to his friend at the same time. He seems to forget what he’s supposed to be doing when his wife enters and flashes him a look. He quickly hangs up and attempts to focus on the task at hand. The spot closes with the line, “Only AT&T’s network lets your iPhone talk and surf at the same time.”

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BGH Air Conditioners

2012. The campaign explains that, with the arrival of the Summer heat, comes the arrival of dads wearing nothing but briefs. This commercial offers a solution to this problem. Created by Del Campo Saatchi & Saatchi for BGH air conditioners.

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ROCKSMITH UBISOFT

First, they walk. Then they talk. Evidently, the only thing left for a baby to learn is how to shred on Rocksmith. Was your dad cool enough to get you on a Fender in your onesie? Here’s a worthy addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company’s Rocksmith videogame.

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McDONALD’S

2010. McDonald’s is launching its first television advertising campaign targeting gay men. The fast food giant’s commercial – with the slogan ‘Come as you are’ – is to be aired on television in France. It features a teenager sitting in a McDonald’s restaurant gazing at a photo of his gay lover in a class photo, then phoning to say he ‘misses him’. The youth’s father then returns to the table with a tray of burgers, and says: ‘It’s a shame you’re in an all boys college. You would have had all the girls chasing you.’ The gay son then gives a knowing smile as they tuck in to their fast food. McDonald’s said the ad was intended to show that it welcomed people from all walks of life. A YouTube version of the advert with subtitles has so far been viewed more than 220,000 times in countries including Britain and the U.S., where it has not been screened.

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L’EQUIPE

In the bathroom, a woman is teaching her son how to shave property, as a father would while he is watching L’Equipe TV.

Men like sport. And as L’Equipe is like a bible for people who are found of sport, a man can spend unknown is in his room as he doesn’t recognise his father when this one is not reading L’Equipe..


Wieden+Kennedy Portland for Dodge (2010/2012)

Dodge Charger – Man’s Last Sand

A collection of men refuse to comply with a collection of modern activities. They rebel in their dodge charger. Dodge, an American motoring icon, is currently focused on clarifying and re-energizing its presence in the marketplace. The opening salvo in this effort is this new commercial set to appear during the 2010 Super Bowl, where Dodge will reach its core male target as well as the broader American culture. Based on the simple truth that while men will sacrifice a lot in their daily life to maintain a harmonious relationship with their girlfriend, their wife, their boss, their career—this spot shows there’s ultimately a limit to their chivalry. Especially when there’s a Dodge involved. In this commercial, Dodge re-affirms its relationship to the sort of men that love to drive real American driving cars, and at the same time tells America at large, through the Super Bowl stage, that Dodge is back with renewed energy and focus.

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Dodge Grand Caravan – Kittens/Turncoat



Dodge’s advertising, just like its cars, is made “in the defense of driving”—a force against the commoditized “beige boxes” that have become so commonplace across America. In contrast, Dodge celebrates the true spirit of American driving with pride and energy. Starting with the key features of Wi-Fi hotspot, voice-activated navigation and Flo TV, we developed the “Turncoat” and “Alright, Kittens” ads to show the extreme end of how the Grand Caravan could be used and driven. They dramatically bring to life what makes the Grand Caravan a unique vehicle: It has everything, so you can do anything.

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Dodge Challenger – Freedom

“Freedom” is a retelling of an important battle in the American Revolutionary War told as grandiose and beautiful as all American folktales. It first ran during the US vs England World Cup game that aired on June 12, 2010.


Though it isn’t a literal retelling of history, it’s a new American folktale about how American freedom was created. Dodge is making a statement about how cars are a very American thing, and how cars like the Challenger can reinvigorate this country’s passion for driving.

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Dodge Tent Event – Invisible Monkey Campaign

After getting into some hot water for the original Dodge Tent Event commercial, W+K got creative to appease all parties involved.

Our challenge from Dodge was to create a breakthrough campaign promoting a free, 60-day test-drive. Our solution was not just any tent sale but the Dodge Tent Event, complete with balloons, confetti, a giant red-and-white tent and the kicker, a chimpanzee dressed as a stuntman.
With Monkey
The commercial garnered a lot of views and comments on YouTube, then PETA saw it. PETA demanded that Dodge remove the chimp immediately. Within hours we had literally taken the chimp out of the ad and rerecorded the VO. The “PETA-friendly” spot was back on TV within days.
Without Monkey
People were wondering whether the solution was a “middle finger” to PETA. In order to steer the conversation, we asked Next Media Animation World News (NMA), the Internet-famous Taiwanese news-animation company, to help us tell the real story in an organic way that could be seen by an already-captive web audience. So they did, in a day. Actually in five hours. It worked. The story (of the Invisible Monkey) got out. The media was swayed. The collaboration between W+K and NMA was kept under wraps. PETA was happy again with Dodge.

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Dodge Charger – Period Piece

Dodge set out to prove that car chases make movies better. To do this, they’ve taken a stuffy Merchant & Ivory-type period love story full of costumes and haughty British accents, and turned it into something we all would stand up and cheer for.

More cars and more driving make for a better movie. In a spot titled “Fast Five—Period Piece,” Dodge and director Steve Rogers take a turgid period film and give it some much-needed horsepower. This spot pays homage to Dodge’s partnership with Universal Pictures for the fifth installment of the Fast&Furious franchise,Fast Five, a film that has a lot of high-stakes chases and a lot of cars, including the 2011 Dodge Charger.

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Dodge Charger – The Future of Driving


In today’s day and age, we are surrounded by technology – right from the air-conditioners, television and refrigerators in our homes to the laptops, PDAs and smartphones at work. The dependency on technology is so much in our lives that it no longer aids us but controls us and sometimes takes out the fun in doing things manually. This is exactly what Dodge Charger portrays in The Future of Driving 2011 Commercial. According to the 2011 Dodge Charger The Future of Driving Commercial, robots can take our food, our clothes and our homes, but they will never take our cars.

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Dodge Journey – Search Engine for the Real World

The 2012 Dodge Journey was built to be a search engine for the real world – a perfect vehicle for adventurous people who actually explore the world instead of just reading about it online. To get people to explore the world wide world, Dodge hid three 2012 Dodge Journeys across America. You find it, you keep it..

Describe the brief from the client
The Dodge Journey was built to help people to explore the worldwide world. But we wanted to do more than just tell them this, we wanted to get them off the couch and actually out there.
Creative Execution
We brought together all the chatter surrounding the campaign onto our YouTube page, combining the conversations from Twitter, Facebook and YouTube into one place.
Describe the creative solution to the brief/objective.
We started with a series of TV commercials. But unlike other car ads, the final heroic shot of the car was a challenge: the Journey they’ve just seen is still waiting at that same beautiful location. If the viewer went there, they could have it. The commercials themselves contained clues and a 24/7 live camera feed showed people exactly where it was – encouraging them to start looking.
Describe the results in as much detail as possible.
Even though only a few people got to drive home in a new Journey, everyone involved got to experience an exciting real-world adventure that inspired them to get out there.

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Dodge Grand Caravan – The Right Tool for the Job


The majority of Americans are driving the wrong car. One that doesn’t fit their lives, or their needs. So they end up having to do things like mount a cargo bin to the roof just to take a weekend trip with the family. Or rent a U-Haul to run to IKEA. In this campaign, we hold a mirror up to all those people who are trying to get by with cars that don’t fit their lives and highlight the Dodge Grand Caravan.

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Dodge Dart – How To Change Cars Forever



What do you need to create a groundbreaking compact car? Smart people, great ideas—and a healthy sense of humor.
That’s according to this entertaining 90-second spot from Wieden + Kennedy in Portland, Ore., for the 2013 Dodge Dart, offering a easy step-by-step instruction guide for designing and engineering a worthwhile entry in the competitive compact-car segment. Basically, you need lots of coffee, not a lot of other commitments, not a lot of committees or finance guys, and a whole lot of refining and refining and refining. The playful rapid-fire presentation is vintage W+K, which has built reserves of wry humor into the Dodge brand for several years now. In a nice touch, the Dart spot—directed by Christopher Riggert of Biscuit Filmworks—also features a celebrity endorsement by Tom Brady, in the form of Brady questioning whether he’s even right for the role. The spot’s energy is derived largely from a solid choice of soundtrack: the Jay-Z and Kanye West track “No Church in the Wild,” from their Watch the Throne album. The spot, titled “How to Change Cars Forever,” also introduces the tagline “New rules,” to emphasize that Dodge is redefining what a compact car can be. “Adding a dose of fun, creative license and Dodge brand humor, ‘How to Change Cars Forever’ captures the meticulous process of starting with a simple idea and developing it into a revolutionary new car, including the angst and pressure of a blank page, trials and errors of the early stages, and molding, shaping and testing the Dodge Dart until it was right,” says Olivier Francois, marketing chief at Chrysler Group. “We wanted to provide a peek inside what it takes to bring a new car to fruition.”

W+K continues to make such glimpses worth your while.


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