From Coke to Mikado – Don’t Underestimate the Power of a Red Button
Posted: March 13, 2013 Filed under: Ambient, Australia, Awards, Belgium, Beverages, Brazil, Cannes Lions, Case History, Cliché, Direct, Event, France, Installation, Press/Outdoor, Promotion, TV/Film, USA, Viral | Tags: Ambient, Belgium, Buzzman, Cannes Lions, Case History, Clemenger BBDO, Coca-Cola, Duval Guillaume, fantastic delites, France, funny, Happiness Truck, installation, Mikado, push the red button, push to add drama, resistence test, TNT Tv Channel, USA, Viral Leave a comment »
Mikado – Resistance Test
Advertising Agency: Buzzman, Paris, France
CEO / Creative Director: Georges Mohammed-Chérif
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Clément Séchet
Year: 2013
TNT TV Channel – Dramatic surprise on an ice-cold day
Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2013
Fantastic Delites – How Far Would You Go?
The Delite-o-matic is an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them.
Advertising Agency: Clemenger BBDO, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O’Grady
Year: 2012
TNT TV Channel – Big Red Push Button
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button.
Advertising Agency: Duval Guillaume Modem, Brussels
Creative Director: Geoffrey Hantson, Katrien Bottez
Copywriter: Dieter De Ridder
Art Director: Ad Van Ongeval
Production Company: Czar
Director: Koen Mortier
Year: 2012
Coca-Cola – Happiness Truck
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?
Advertising Agency: Definition 6, Atlanta
Year: 2011
Coca-Cola Happiness Truck around the World – Where Will Happiness Strike Next?
Posted: October 1, 2012 Filed under: Argentina, Beverages, Brazil, Canada, Case History, Coca-Cola, Event, France, India, Italy, Malaysia, Mexico, Poland, Promotion, Russia, The Nederlands, The Philippines, Turkey, Viral | Tags: Coca-Cola, Coca-Cola's 125th Anniversary, Coca-Cola's Semangat Truck, coke and meals, Del Campo Nazca Saatchi & Saatchi, Happiness Truck, Olympic edition, rio de janeiro, The Cheering Truck, uefa edition, Viral, Where Will Happiness Strike Next? Leave a comment »
Inspired by the vending machine that dispensed Coca-Cola and other “doses of happiness” on a college campus in New York and quickly became a global viral video sensation; a specially rigged Coca-Cola delivery truck took to the streets of Rio de Janeiro recently to spread refreshment and smiles to passers-by.
All the action is captured in a two-and-a-half-minute film. In the video, several unsuspecting Brazilians push a button on the back of the truck to dispense Coca-Cola and other fun items such as soccer balls, surfboards and sunglasses.
“‘Happiness Machine’ connected with so many people because the emotion was authentic, unscripted and contagious,” said A.J. Brustein, Global Senior Brand Manager, Coca-Cola. “We wanted to inspire that same feeling again by creating something consumers would respond to and want to share with others because it put a smile on their face.”
Happiness Truck is one of many videos that can be found on the Facebook hub for “Where Will Happiness Strike Next?”. The hub features more than 25 films from around the world that have been created by local Coca-Cola teams to continue the theme of the award-winning “Happiness Machine,” which has generated more than 3 million online views. The interactive site lets consumers search for videos by country and even vote for where they’d like to see happiness strike next.
“We weren’t trying to replace ‘Happiness Machine’ with the ‘Happiness Truck,’” said Christy Amador, Digital Marketing Manager, Global Content Excellence. “We wanted to build on this great idea and continue to answer the question, ‘Where Will Happiness Strike Next?’ by spreading a message of happiness around the globe. These videos from markets all over the world help us to do just that.”
Two of the new films on the hub include a version of “Happiness Truck” filmed in the Philippines and “Happiness Store,” where convenience store customers in Rio are surprised with confetti, lights, live music and more upon grabbing a Coca-Cola from the cooler. ”Happiness Machine” – which cost very little to produce – proved that we don’t need to spend millions to produce winning creative, and that great ideas and content can be sourced from anywhere.
Happiness Truck in Rio De Janeiro
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?
Happiness Truck in Canada
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Toronto, Vancouver & Montreal, Canada. After a full day of sharing happiness, the experience culminated in a 3-city simultaneous musical celebration featuring Kardinal Offishall in Toronto, These Kids Wear Crowns in Vancouver & Duke Squad in Montreal, to celebrate Coca-Cola’s 125th Anniversary. Where will happiness strike next?
Happiness Truck in Philippines
A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Marikina, Philippines. Where will happiness strike next?
Happiness Truck in Kenya
Happiness Truck in Malaysia
The town with a population of over 150,000 kicked off its evening with a surprise from Coca-Cola’s Semangat Truck. What a nice prelude to dinner.
Happiness Truck in Venezuela
Happiness Truck in Ecuador
Happiness Truck in India
Happiness Truck in Russia (CHRISTMAS Edition)
Happiness Truck in France (UEFA Edition and OLYMPIC Edition)
Happiness Truck in Honduras
Happiness Truck in Turkey
Happiness Truck in Naples (COKE & MEALS Edition)
A Coca-Cola delivery truck is transformed into a happiness table in a small square in Naples. Famous chef Simone Rugiati is on a mission asking people
to eat together delivering “doses” of happiness through a magic food cloche.
Happiness Truck/The Cheering Truck in Argentina (FOOTBALL Edition)
This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions.
The truck drove through 19 different provinces in Argentina as it collected the cheer of over a million different voices. On the day of the match, the Coca-Cola Cheering Truck drove into a stadium that only had room for 50 thousand fans and played the recordings of over a million fans chanting and cheering for the team. Way to rally the troop Coca-Cola!
Coca-cola has been doing some really creative marketing campaigns that have utilized a traveling truck concept (see The Happiness Truck). It’s their way of spreading happiness throughout the world…not to mention strengthening their brand!
Happiness Truck in Hong Kong (TRANSFORMERS Edition)
Happiness Truck in Mongolia
Happiness Truck in Nederland
Happiness Truck in Poland (Euro 2012 Edition)
Happiness Truck in Azerbaijan
Where will happiness strike next? Of course in Baku, Azerbaijan. A Coca-Cola delivery truck has been converted to a happiness machine, which rides through Baku streets and shares the 125 year old happiness with Azeri people.
Happiness Truck in Ucraine
Happiness Truck in Egypt (RAMADAN Edition)
Coca-Cola Egypt gives people more reasons to believe using its Happiness Truck to spread happiness and joy in Cairo making Ramadan 2011 better for all Egyptians.
Happiness Truck in Mexico
Banco do Brasil – The bank with clients names
Posted: September 3, 2012 Filed under: Ambient, Brazil, Cannes Lions, Case History, Direct, Installation, Promotion | Tags: all yours campaign, Artplan, Banco do Brasil, Brazil, Case History, client's name, Daniell Rezende, Direct, Gustavo Tirre, installation, Marcos Hosken, rebranding, Roberto Vilhena, Sergio Carvalho Leave a comment »
Banco do Brasil, the Latin America’s biggest bank with approximately 23 million clients, rebranded 300 of their entrance banners in nine Brazilian states to include client’s name. The rebranding was part of a bigger campaign to celebrate the fact that people were free tp change to another bank without paying an additional fee.
Banco do Brasil has 15.000 branches, and only a fraction of those were personalized, but the symbolic gesture created the sense that every Banco do Brasil client is unique. The campaign doubled the number of new accounts and spawned spontaneous media coverage.
Advertising Agency: ARTPLAN, Rio de Janeiro
Creative Drector: Roberto Vilhena
Copywriter: Gustavo Tirre, Daniell Rezende
Art Director: Marcos Hosken, Sergio Carvalho
Year: 2006
Bronze Lion
Almap/BBDO for Volkswagen Original Parts (1999/2012) – The Original Case History
Posted: May 25, 2012 Filed under: Agency, Awards, Brazil, Cannes Lions, Car, Case History, Digital, Illustration, Press/Outdoor, TV/Film, Viral | Tags: AlmapBBDO, Brazil, Cannes Lions, Cassio Zanatta, clone, Giba Lages, Luiz Sanches, Marcello Serpa, never accept alternatives, Original parts, Press, the original click, TV/Film, Viral, Volkswagen Leave a comment »Grasshopper/Caterpillar/Worm (1999)
Creative Director: Marcello Serpa
Copywriter: Cassio Zanatta
Art Director: Valdir Bianchi
Photographer: Alexandre Catan
Shirt Bottom (2000)
Creative Director: Marcello Serpa
Copywriter: Rondon Fernandes
Art Director: Luciano Lincoln
Photographer: Claus Stellfeld
Ducklings/Grenade (2001)
Creative Director: Marcello Serpa/Eugenio Mohallem
Copywriter: Beto Ovelha
Art Director: Marcelo Siqueira
Photographer: Fernanda Tricoli
Clone (2005)
A surprising ending dramatizes why you should buy real Volkswagen parts.
Chief Creative Officer: Marcello Serpa
Creative Director: Marcello Serpa, Cassio Zanatta, Giba Lages
Art Director: Roberto Fernandez
Copywriter: Sophie Schoemburg
Production Company: Jodaf Mixer
Director: Joao Caetano Seyer
Bronze Lion
Letters (2006)
Creative Director: Marcello Serpa/Cassio Zanatta
Copywriter: Cassio Zanatta
Art Director: Giba Lages
Hook/Lifeguard/Parachute (2009)
Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola
Helmet/Baby Seat (2010)
Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez, Dulcidio Caldeira
Copywriter: Andrè Godoi
Art Director: Andrè Gola
Chinese/Meditation (2010)
Executive Creative Director: Marcello Serpa
Creative Director: Luis Sanchez
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
I love You/Son You’re Adorable/Boss/It’s Not You (2011)
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Production Company: Vetor Zero
Director: Fabio Acorsi
Editor: Thiago Bueno
Sound Design: Raw Produtora De Audio
Silver Lion for the Campaign
I love You/Boss/Melissa/Adopted (2011)
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
Chemical Formula (2011)
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Pedro Rosa
Copywriter: Marcelo Nogueira
The Original Click (2012)
For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.
We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.
For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.
General Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Co-Creative Director Online: Luciana Haguiara, Sandro Rosa
Art Director: Sandro Rosa, Raul Arantes, Victor Britto
Copywriter: Andre Almeida; Luciana Haguiara
Sprite – Beach Shower in Rio De Janeiro
Posted: April 26, 2012 Filed under: Ambient, Beverages, Brazil, Case History, Event, Installation | Tags: beach, Brazil, experiential, giant shower, refresh your ideas, rio de janeiro, soda fountain, Sprite Leave a comment »
The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.
This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers. The campaign is growing quickly on Twitter right now, a lot of positive opinions are being shared via tweets.
Titanic in advertising
Posted: April 3, 2012 Filed under: Animation, Belgium, Brazil, Cannes Lions, Car, Chile, Cliché, France, Germany, Illustration, India, Malaysia, Portugal, Press/Outdoor, South Africa, Spain, Testimonial, The Nederlands, TV/Film, USA | Tags: Argentina, audi, Brazil, Canal plus, Centraal Beheer, Citroen, DDB, Der Spiegel, henkel, history channel, home theatr, iceberg, L'equipe, Leo Burnett, leonardo di caprio, Panasonic, Soken, Sony, Spontex, tam, TBWA/Paris, Titanic, TV/Film, Volkswagen Leave a comment »Centraal Beheer
Four men transport a heavy box with precious contents to a waiting ship. The box survives lots of dangers and finally arrives safe. Unfortunately the ship is the Titanic.
Advertising Agency: DDB Needham, Netherlands
Year: 1993
Gold Lion
Der Spiegel Magazine
Advertising Agency: Springer & Jacoby
Year: 1998
Gradiente Home Theatre
Advertising Agency: Young & Rubicam, Brazil
Year: 1998
Alka Seltzer
Advertising Agency: BBDO Portugal
Year: 1998
Audi
Advertising Agency: Tandem DDB, Spain
Year: 1999
Titanic Food Festival
Advertising Agency: PSL Erickson, India
Year: 1999
Publicaciones Semana
Advertising Agency: Lowe & Partner, Colombia
Year: 1999
Canal +
Advertising Agency: Equator Belgium
Year: 2000
Shortlist
Priya Village Cinema
Advertising Agency: Contract Advertising, India
Year: 2000
Canal +
Advertising Agency: EURO RSCG BETC, France
Year: 2000
Star Channel
In a scene reminiscent of “Titanic”, the workers in an office try to fix a broken shelf.
Advertising Agency: Dentsu, Tokyo
Year: 2001
Fisherman’s Friends
Advertising Agency: Springer & Jacoby
Year: 2003
Meio & Mensagem Magazine
Advertising Agency: Neogama BBH, Sao Paulo
Year: 2003
Citroen XSara Picasso
Advertising Agency: Duezt EURO RSCG, Sao Paulo
Year: 2003
Soken DVD
This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the ‘Titanic’ DVD she saw yesterday. However, she isn’t speaking smoothly. Why? Because her DVD player can’t play smoothly either.
Advertising Agency: EURO RSCG Flagship, Bangkok
Year: 2004
Gold Lion
Sony Wega Home Theatre
Advertising Agency: BBDO Chile
Year: 2004
L’Equipe Sport Magazine
Advertising Agency: DDB Paris
Year: 2005
Dakino Film Festival
Advertising Agency: Lowe & Partners, Romania
Year: 2005
Volkswagen Fox
A ship, a man, a woman. Ship sinks. Man dead. Woman alive. Watch Hollywood’s legendary blockbuster “Titanic” in 30 seconds. Short and fun. Just like the VW Fox.
Advertising Agency: DDB Dusseldorf
Year: 2006
Silver Lion
LG Home Theater
Advertising Agency: Lowe Porta, Chile
Year: 2004
Blockbuster
We see the memorable scene where the Terminator is going to be melted in the industrial plant, everything occurs as normal, but the soundtrack we hear is “My Heart Will Go On” from Titanic. In the credits we read “Terminator or Titanic? Take Both, Tuesdays 2X1 at BlockBuster”
Advertising Agency: BBDO Guatemala
Year: 2006
Shortlist
Panasonic Veira Plasma TV
Advertising Agency: Lowe Porta, Santiago
Year: 2006
Shortlist
History Channel
Advertising Agency: Ogilvy South Africa
Year: 2006
TV Guide
Advertising Agency: Jung von Matt, Germany
Year: 2006
Hyundai
Advertising Agency: Duval Guillaume, Brussels
Year: 2006
HENKEL Loctite
Advertising Agency: DDB Milan
Year: 2007
Montex Carbon Paper
Advertising Agency: Percept H, Mumbai
Year: 2007
Utopia Groups Cinema
Advertising Agency: Duval Guillaume, Belgium
Year: 2007
McDowell’s Diet Mate Whisky
Advertising Agency: Mudra Communication, Bangalore India
Year: 2007
Spontex
Advertising Agency: TBWA Paris
Year: 2007
L’Express
Advertising Agency: Bambuck, Paris
Year: 2007
Megastar Cineplex
Advertising Agency: Ogilvy & Mather, Vietnam
Year: 2007
TAM Airlines
Advertising Agency: Young & Rubicam Sao Paulo
Year: 2008
Shortlist
Toys ‘R Us
Advertising Agency: Volcano Advertising, South Africa
Year: 2008
Cape Times
Advertising Agency: Lowe Bull
Year: 2008
Kaercher (immersion pump)
Advertising Agency: FJR Werbeagentour, Munich
Year: 2009
RIOS Illustration Studios
Advertising Agency: Artplan, Brazil
Year: 2009
Textliner Faber-Castell
Advertising Agency: Young & Rubicam Malaysia
Year: 2009
Show Off Film
Advertising Agency: Fuel Lisbon/Euro RSCG
Year: 2009
Orange Foundation
Advertising Agency: Ignitionk, Madrid
Year: 2009
Rocklets Chocolate Candies
We see the Titanic sailing over the dark waters of the Atlantic Ocean. In the crow’s nest there’s a watchman, personified by a Yellow chocolate Rocklets. Suddenly, he spots a huge iceberg and informs the other Rocklets who desperately trie to alert the Captain. As soon as he takes off to do so, a huge human hand takes it away and eats it. The Rocklet was never able to inform the ship that it is about to crash into an iceberg. Super: The beginning of the history of a Rocklets is very close to the end.
Advertising Agency: Leo Burnett Argentina
Year: 2009
Post-It
Advertising Agency: BBDO Mexico
Year: 2010
Vodafone
Advertising Agency: Scholz & Friends Duesseldorf
Year: 2010
Canal +
Advertising Agency: BETC EURO RSCG, Paris
Year: 2010
Iffco Financial Service
Advertising Agency: Publicis India
Year: 2010
Mitsubishi
Advertising Agency: BBDO Santiago
Year: 2010
Melody Enterteinment
The first all Arabic movie channel makes its take on ‘Titanic’.
Advertising Agency: Leo Burnett Cairo
Year: 2010
Bronze Lion
Ford KA
Advertising Agency: Bassat Ogilvy Group, Madrid
Year: 2011
Washin Bifocal Glasses
Advertising Agency: Grey Tokyo
Year: 2011
Listerine
Advertising Agency: JWT Mumbai
Year: 2011
Braun Silk-Epil
Advertising Agency: Impact BBDO, UAE
Year: 2011
Boa Mistura – Floating Graffiti
Posted: March 15, 2012 Filed under: Art, Brazil, Graphic, Graphic Design | Tags: 3D perspective, Boa Mistura, favelas, floating graffiti, São Paulo, street art, vecos and vielas, Vila Brâsilandia 2 Comments »Boa Mistura, a spanish art collective composed of five self-described graffiti rockers, has organized a participatory urban art
project in Vila Brâsilandia, one of the favelas in São Paulo, Brazil. The artists, whose name comes from the portuguese for ‘buena mezcla’ (‘good mixture’), worked with residents to paint and reface the winding ‘vecos’ and ‘vielas’ of the favela with uplifting messages. Viewed from the proper angle and distance, the works cause words like ‘beleza’ (‘beauty’) and ‘orgulho’ (‘pride’) to seemingly float in the passageway, thanks to an illusion effect based on the careful painting of stretched-out text in accordance with the 3D perspective. The artists hope that the project will have a positive impact on the local community. “Neighbour participation and community involvement in each of the interventions has been the determining factor for its realisation. Sharing, hand by hand, the transformation of their environment, the habitants modified their relationship with the public space and their own houses,” they said.
Beauty
Pride
Sweetness
Firmness
Love
Christmas Letter for Santa: the most awarded Toys & Games Ads
Posted: December 23, 2011 Filed under: Ambient, Awards, Brazil, Cannes Lions, Chile, France, Germany, Illustration, Malaysia, Mexico, Press/Outdoor, Russia | Tags: JWT, Lego, letter to Santa, Matchbox, Mattel, Ogilvy, Pictionary, Playstation, Playstation 2, Press, psp, scrabble, the most awarded Toys & Game ads Leave a comment »PICTIONARY – Quick Draw Wins Campaign
Advertising Agency: Ogilvy Malaysia
Executive Creative Director: Gavin Simpson
Copywriter: Adam Chan, Donevan Chew
Art director: Yee Wai Khuen, Tan Chee Keong
Illustrator: Milx
Year: 2011
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
SCRABBLE – Elephant/Guitar/Submarine/Camera/Samurai
Advertising Agency: JWT Chile
Executive Creative Director: Leo Farfan, Matias Lecaros, Sergio Rosati
Copywriter: Matias Lecaros
Art director: Matias Lecaros
Photographer: Cristian Gastelo
Year: 2009
Silver Lion for the campaign
—————————————————————————————————————————————————————————–
LEGO – Caterpillar/Monster/Whale
Advertising Agency: Ogilvy Malaysia
PLAYSTATION 2 - Boxer/Soldier
Advertising Agency: BBDO Chile
Creative Director: Cristian Schinadeermann
Copywriter: Matias Lopez, Marcelo Correa
Art Director: Emerson Navarrete, Fernando Riveros
Photographer: Lautaro
Typographer: Ricardo Salamanca
Year: 2006
Gold Lion for the Campaign
—————————————————————————————————————————————————————————–
LEGO – Accountant/Electrician/Engineer
—————————————————————————————————————————————————————————–
LEGO – Spaceship/Beetle/Deep Ocean Explorer
Advertising agency: Leo Burnett, Moscow
Creative Director: Mikhail Kudashkin
Art Director: Arina Avdeena
Copywriter: Rodrigo Linhaners
Year: 2011
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
HOT WHEELS – Big Boy
Advertising agency: Ogilvy Mexico
Creative Director: Miguel Angel Ruiz
Copywriter: Abraham Quintana
Art Director: Ivan Carrasco, Mario Salgado, Jaime Gonzales
Year: 2010
Bronze Lion
—————————————————————————————————————————————————————————–
MACHBOX – Ant
Advertising agency: Ogilvy Brazil
Creative Director: Zuza Tupinamba
Copywriter: Zuza Tupinamba
Art Director: Marcos Paolo Juliano
Year: 2001
Silver Lion
—————————————————————————————————————————————————————————–
MACHBOX - Mustang/Eldorado/Fleetwood
Advertising agency: Ogilvy Frankfurt
Creative Director: Stephan Vogel
Copywriter: Stephan Lenz
Art Director: Marco Weber
Year: 2008
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
SPHERE ACTION FIGURES – Pararescue Jumper/16 Air Assault/7th Marines/Desert Rats
Advertising agency: TBWA/Singapore
Creative Director: Mark Bamfield
Copywriter: Robert Kleman, John Sheterline
Art Director: Marcus Rebeschini
Year: 2004
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
GAMEBOY ADVANCE – Prison
Advertising agency: Lowe Brindfors, Stockholm
Creative Director: Hakan Engler
Copywriter: Johan Holmstrom
Art Director: Richard Villar
Year: 2005
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
MEDAL OF HONOR (EA Games) – Goodbye/Proud Mother/Back Home
Advertising agency: FP7 Doha
Creative Director: Fadi Yaish
Copywriter: Kalpesh Patankar
Art Director: Kalpesh Patankar
Year: 2008
Gold Lion for the campaign
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Rebirth
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Dimitri Daniloff
Year: 2003
Grand Prix in Press Lions
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Veteran
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Eric Helias
Art Director: Jorge Carreno
Photographer: Marc Gouby
Year: 2003
Silver Lion for the campaign
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Doll
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Potato Head
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2004
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Adultery
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Moulds
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Manoelle Van Der Vaeren
Art Director: Sebastien Vacherot
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Plugs
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Matthew Branning
Art Director: Chris Garbut
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Scars
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Guillaume Ulrich Chifflot
Art Director: Cedric Moutaud
Photographer: Dimitri Daniloff
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Baby
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Xander Smith
Art Director: Javier Rodriguez
Photographer: Yann Robert
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Sleeping Beauty
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Bjoern Ruehmann/Joakim Reveman
Art Director: Bjoern Ruehmann/Joakim Reveman
Photographer: Eugenio Recuenco
Year: 2005
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Head
Advertising Agency: TBWA Paris
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Jerard- Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Production Company: DEF 2 Shoot, Paris
Director: Thomas Marque
Year: 2006
Gold Lion
—————————————————————————————————————————————————————————–
PLAYSTATION PSP – Handcuffed
Advertising Agency: TBWA Espana, Madrid
Creative Director: Juan Sanchez/Guillermo Gines
Copywriter: Vincente Rodriguez
Art Director: Bernardo Hernandez
Year: 2008
Silver Lion
—————————————————————————————————————————————————————————–
PLAYSTATION 2 – Welcome
Advertising Agency: TBWA Espana, Madrid
Creative Director: Angel Iglesias/Guillermo Gines/Agustin Vaquero
Copywriter: Guillermo Gines
Art Director: Angel Iglesias
Year: 2005
Silver Lion
—————————————————————————————————————————————————————————–
LEGO – Street Building
Agency: Ogilvy & Mather Santiago
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Sergio Iacobelli/Sebastian Alvarado
Photographer: Juab Carlos Sotello
Year: 2005
Grand Prix (Outdoor Lions)
—————————————————————————————————————————————————————————–
LEGO – Periscope
Agency: FCB Johannesburg
Creative Director: Bret Morris
Copywriter: Lance Vinning
Art Director: Lance Vinning/Charles Foley
Photographer: Gerard Turnley
Year: 2006
Grand Prix (Press Lions)
—————————————————————————————————————————————————————————–
LEGO – Fire Station/Hangar/Train Station
Agency: Saatchi & Saatchi Singapore
Creative Director: Andy Greenway
Copywriter: Stuart Harricks/Roger Makak
Art Director: Stuart Harricks
Photographer: Dean Zillwood/IDC
Year: 2006
Silver Lion for the campaign
—————————————————————————————————————————————————————————–
LEGO – Builders of tomorrow
Creative Director: Arno Lindemann/Bernhard Lukas
Copywriter: Daniel Schaeferk
Art Director: Szymon Rose
Photographer: Achim Lippoth
Year: 2007
Gold Lion
—————————————————————————————————————————————————————————–
SCRABBLE – Beautiful World Campaign
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle, Benjamin Bregeault, Mihnea Gheorghiu
Art Director: Antoaneta Metchanova, Alex Daff, Najin Ha
Year: 2008
Silver Lion for the campaign
—————————————————————————————————————————————————————————–
PLAYSTATION PSP – Guide Dog
Creative Director: Juan Sanchez/Guillermo Gines
Copywriter: Vincente Rodriguez
Art Director: Hely Sanchez
Bronze Lion
TAMIYA MODEL KITS – LightsBulb/Frog/Watermelon
Advertising Agency: Creative Juice G1/TBWA, Bangkok
Art Director: Kittitat Larppitakpong/Jon Chalerwong/Thirasak Tanapatanakul
Copywriter: Nutchanun Ciaphanumas
Photographer: Anuchai Sricharunputong/Nok
Year: 2005
Gold Lion and Silver Lion for the campaign (Press&Outdoor)
The Sexy Side of a Christmas Tree
Posted: December 20, 2011 Filed under: Belgium, Brazil, Cliché, France, Germany, Press/Outdoor, Spain | Tags: Christmas, Christmas balls, Christmass Tree, Erotic shop, funny, lingerie, Playboy, sexy side of a Christmas Tree, Wonderbra Leave a comment »Erotische Verberlin (Erotic Shop) – Christmas Tree
Advertising Agency: Publicis, Brussels
Year: 2004
—————————————————————————————————————————————————————————–
Lust Erotic Boutique – Christmas Tree
Advertising Agency: Uncle Grey, Denmark
Year: 2011
—————————————————————————————————————————————————————————–
Wonderbra – Christmas Balls
Advertising Agency: Euro RSCG, Madrid
Year: 2005
—————————————————————————————————————————————————————————–
Yael Landman Lingerie – Christmas Tree
Advertising Agency: McCann Erickson, Belgium
Year: 2004
—————————————————————————————————————————————————————————–
Playboy – Christmas Tree ornament
Advertising Agency: Young & Rubicam, Brazil
Year: 2005
—————————————————————————————————————————————————————————–
Excite Search Engine – Christmas as you’d like it
Advertising Agency: Lowe Lintas Pirella Gottsche & Partners, Milan
Year: 2001
—————————————————————————————————————————————————————————–
Playboy – Christmas Baubles
Advertising Agency: Young & Rubicam Brazil
Year: 1999
—————————————————————————————————————————————————————————–
Selu Lingerie – Xmas Balls
Advertising Agency: Scarpato, Argentina
Year: 2001
—————————————————————————————————————————————————————————–
Triumph – Lingerie
Year: 2000
25 Best Not-So-Christmas Ads
Posted: December 14, 2011 Filed under: Alcoholic Drinks, Australia, Belgium, Brazil, Car, France, Germany, Italy, Japan, Mexico, New Zealand, Poland, Press/Outdoor, Social, South Africa, Spain, Sweden, Switzerland, USA | Tags: 25 Best (not so) Christmas Ads, axe, Christmas Ads, christmas tree, heinz, kit kat, Mercedes, merry christmas, rudolf, Santa, Santa Claus, sexier christmas, Springer & Jacoby, stella artois, Stihl, Xmas 2 Comments »1 – Roeschke & Roeschke Porn Blocker – CHRISTMAS
Advertising Agency: Springer & Jacoby, Hamburg
Year: 2008
Shortlist
—————————————————————————————————————————————————————————–
2 – Corporacao Fantastica (Production Company) – CHRISTMAS TREE
Advertising Agency: Santa Clara, Sao Paulo
Year: 2010
—————————————————————————————————————————————————————————–
3 – ESPN Telespectaculo (Cable TV) – CHRISTMAS
Advertising Agency: Ginko Saatchi & Saatchi, Uruguay
Year: 1999
—————————————————————————————————————————————————————————–
4 – Seat Altea XL – SANTA CLAUS
Advertising Agency: Atletico International
Year: 2007
—————————————————————————————————————————————————————————–
5 – St. Matthew-in-the-city – JOSEPH & MARY
Advertising Agency: M&C Saatchi, Auckland
Year: 2009
—————————————————————————————————————————————————————————–
6 – Niko Movement Detectors – SANTA IN JAIL
Advertising Agency: Mortierbrigade, Brussels
Year: 2007
—————————————————————————————————————————————————————————–
7 – SCI-FI Channel – MERRY CHRISTMAS
Advertising Agency: BETC Euro RSCG, Paris
Year: 2007
—————————————————————————————————————————————————————————–
8 – RFSU Sex Toys – SEXIER CHRISTMAS
Advertising Agency: Naked Swedwn, Stockholm
Year: 2010
—————————————————————————————————————————————————————————–
9 – Axe Deodorant Spray – SANTA CLAUS
Advertising Agency: Lowe, Sao Paulo
Year: 2005
—————————————————————————————————————————————————————————–
10 – Lawrance & Mayo (opticians retail showroom) – SANTA CLAUS
Advertising Agency: Joshbro Communications, Mumbai
Year: 2008
—————————————————————————————————————————————————————————–
11 – Tylenol – SANTA
Headline: There are some questions that are such a headache.
Advertising Agency: Vale Euro RSCG, Maxico
Year: 2009
—————————————————————————————————————————————————————————–
12 – Integrationhaus (Charity Appeal) – CHRISTMAS AD
Advertising Agency: Y&R, Vienna
Year: 2011
—————————————————————————————————————————————————————————–
13 – Omino Bianco Colour – LAUNDRY BEFORE CHRISTMAS
Advertising Agency: Publicis, Milan
Year: 2008
—————————————————————————————————————————————————————————–
14 – Stihl Chainsaws – CHRISTMAS TREE
Advertising Agency: Cummins & Partner, Melbourne
Year: 2005
—————————————————————————————————————————————————————————–
15 – Stella Artois – RUDOLF
Advertising Agency: Eye Sociedad Publicitaria, Puerto Rico
Year: 2010
—————————————————————————————————————————————————————————–
16 – Heinz Baked Beans – SANTA
Advertising Agency: Unknown
Year: 2006
—————————————————————————————————————————————————————————–
17 – Cultura (book, music, movies & games) – CHRISTMAS
Advertising Agency: DDH Bordeaux, France
Year: 2007
—————————————————————————————————————————————————————————–
18 – La Cucina Italiana (magazine) – SANTA
Advertising Agency: DLV/BBDO, Milan
Year: 2010
—————————————————————————————————————————————————————————–
19 – Fondacja Azylu pod Psim Aniolem – DOGGIE
Advertising Agency: Mather Communication, Warsaw
Year: 2010
—————————————————————————————————————————————————————————–
20 – BBQ Meat Restaurant – BUON NATALE
Advertising Agency: Saatchi & Saatchi, Milan
Year: 2010
—————————————————————————————————————————————————————————–
21 – Mooter Search Engine – SANTA CLAUS
Advertising Agency: Dentsu Kansai, Osaka
Year: 2007
—————————————————————————————————————————————————————————–
22 – Mercedes GL 500 – BE THE FIRST
Advertising Agency: Jung von Matt/Donau, Vienna
Year: 2007
—————————————————————————————————————————————————————————–
23 – Stamyl (antiflautolento y digestivo) – GAS CAMPAIGN
Advertising Agency: Maruri Grey Ecuador
Year: 2008
—————————————————————————————————————————————————————————–
24 – Pro BTP Builders Insurance – CHRISTM-ASS
Advertising Agency: Leg Agency, Paris
Year: 2007
—————————————————————————————————————————————————————————–
25 – Kit Kat – HAVE A BREAK
Advertising Agency: JWT Dubai
Year: 2006
