Best Use of George Clooney in an Advertising Campaign

DnB NOR wanted to focus on the fact that too few people in Norway have savings accounts. We all need to save up for a rainy day, to secure our future. Unfortunately too many people think that things will somehow magically fix themselves. They will win the lottery or marry the perfect guy, like George Clooney. But the fact is that only some people are lucky in life – for the rest of us, saving can be smart.

Advertising Agency: Try/Apt Oslo, Norway
Art Directors: Stian Johansen, Lars Kristian Harveg
Copywriters: Janne Brenda Lyso, Jonas Gronnern
Production company: Bacon Osl
Director: Martin Werner
Year: 2012
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