Empreinte Lingerie – Sexy Hologram
Posted: June 5, 2012 Filed under: Ambient, Case History, Digital, Direct, Event, France, Installation, Promotion | Tags: Ambient, Empreinte Lingerie, France, holographic mannequin, installation, l’Atelier lingerie, Sexy Hologram Leave a comment »
A holographic model in lingerie appears and disappears in a shower of stars which animates on the window and conveys a sense of magic.
The video documents an amazing idea. Empreinte has just opened its store l’Atelier lingerie in Paris. So they had to come with some unique idea that would draw the passers-by attention. A holographic mannequin wearing l’Atelier lingerie appeared after 9 pm each night between May 23 and May 26, animating the window before disappearing in a shower of stars.
Advertising Agency: Carlin international
Production: Animatik Studio, Paris
Year: 2012
