Sprite – Beach Shower in Rio De Janeiro
Posted: April 26, 2012 Filed under: Ambient, Beverages, Brazil, Case History, Event, Installation | Tags: beach, Brazil, experiential, giant shower, refresh your ideas, rio de janeiro, soda fountain, Sprite Leave a comment »
The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.
This video is also a good way to start a viral campaign and gain some fans in their international Facebook page which already counts 8,4 millions followers. The campaign is growing quickly on Twitter right now, a lot of positive opinions are being shared via tweets.
