Grand Prix 1991 – SUMO/Levi’s Jeans
Grand Prix 1992 – MICHAEL JORDAN/Nike
Grand Prix 1993 – MELT TOGETHER/Häagen-Dazs
Grand Prix 1994 – CREEK/Levi’s Jeans
Advertising Agency: Bartle Bogle Hegarty, London
Grand Prix 1995 – ELEPHANT/Rolo Nestlè
Advertising Agency: Lintas, Amsterdam
Grand Prix 1996 – MUSEUM/Centraal Beheer
Advertising Agency: DDB, Amsterdam
Grand Prix 1997 – ST GEORGE/Blackcurrant Tango
Advertising Agency: HHCL & Partners, London
Grand Prix 1998 – SAFETY ON BOARD/Samsonite
Grand Prix 1999 – WEDDING/Volkswagen Polo
Grand Prix 2000 – LARA CROFT/Sony Playstation
Grand Prix 2001 – BEAR/John West
Advertising Agency: Leo Burnett, London
Grand Prix 2002 – THE SCULPTOR/Peugeot 206
Advertising Agency: Euro RSCG, Milan
Grand Prix 2003 – COPS/Volkswagen Polo
Grand Prix 2004 – WATERBOY/Evian
Advertising Agency: BETC Euro RSCG, Paris
Grand Prix 2005 – KARL LAGERFELD FOR H&M/H&M
Advertising Agency: RAF, Stockholm
Grand Prix 2006 – TEAR/Audi RS4
Grand Prix 2007 – POWER OF WIND/Epuron
Advertising Agency: NORDPOL+ Hamburg
Grand Prix 2008 – DOG/Volkswagen Polo
Advertising Agency: DDB London
Grand Prix 2009 – CAROUSEL/Philips TV 21:9
Advertising Agency: Tribal DDB Amsterdam
Grand Prix 2010 – WRITE THE FUTURE/Nike
Advertising Agency: Wieden+Kennedy, Amsterdam
The University of Aarhus wanted more students to apply and at the same time brand themselves as an innovative and open-minded university with the students in focus. The challenge was to position The University of Aarhus as a modern university that truly understands their students by breaking away from the general perception of universities as inaccessible Ivory Towers. Therefore we decided to create a momentary feeling within the students that they were already there.
The University of Aarhus needed a stronger profile in order to stand out from the other universities in Denmark. One of the general perceptions of the universities is that they are inaccessible and disconnected with the real world. The University of Aarhus wished to turn this perception into their advantage by positioning themselves as the one university that shows a sincere understanding of (future) students’ situation.
By taking the website to the students on their shared home ground, the university certainly gave an unmistakable proof of the interest in the students and their life.
The creative solution.
We created an interactive theatre play as an exact copy of the university website, this way making an important and explicit step towards showing the students a sincere interest. A supersized laptop was built specifically for the occasion and placed in the heart of the town. In this, a theatre crew imitated the many functions of the university website: chats with student advisers, information search and pop-up films. At the end of the play, a paper pdf was downloaded and handed out to the spectators.
On the spot, a huge crowd of people gathered to see the performance, and the applause spoke for itself. The number of visitors on the university website increased by 52 percent, and the number of students increased by no less than 13 % at the University of Aarhus.
Advertising Agency: Uncle Grey, Denmark
Creative Director: Michael Paterson, Jesper Hansen
Art Director: Jacob Nusbaum
Copywriter: IbenKruse Knudsen
FIAT MilleEconomy 2009
Mars (Dove Heart Chocolates)
Super Interessante (Magazine)
Volkswagen Sharan with free GPS
PKW (World AIDS Day)
Rawafid (Al-Futtaim Group)
Mennen Speed Stick Deodorant
Toronto International Film Festival
Permanence Matters (Glatfelter Paper)
The brief was to promote the BMW M3 Coupé with a very special billboard at the Hamburg airport – a 50 x 2m light wall in the middle of the arrivals hall. The BMW M3 Coupé is one of the fastest coupés in the world. Its performance really exceeds all expectations. Our aim was to transport the benefits of the product, as well as to get the most out of the advertising space.
Checking the location and realising the shiny, reflecting floor in the rather dark arrivals hall, we came up with the idea to work with the reflection.
For a car that knows no boundaries, we created a billboard that doesn’t either. We designed a headline out of a special font: letters, which can be mirrored. Their reflection on the shiny floor made them complete.
We created a campaign that illustrated the brand- and product-values: through innovation – one of the most important brand values – BMW manages to achieve more than what seems possible. The billboard exceeded its maximum for a car that exceeds maximums. We reached the 1.07 million people passing* in a way no normal billboard would have reached them.
Furthermore, we simply doubled the media space and the attention – which saved us 41,000 Euros of media budget.
* Source: Hamburg Airport, for our publication time between October and December 2010
Advertising Agency: Serviceplan, Munich
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler, Christhoph Nann
Copywriter: Andreas Schriewer
Art Director: Manuel Wolff, Roman Becker
Gold Lion (Design Lion)
The objective of the promotion
The objective of this promotion was to communicate and to create an interest around the launch of the new Jeep Grand Cherokee 2011. To do that, we needed to reach the target audience for the car – people with an adventurous profile – in a striking manner. We wanted to explore the adventurous side of these people in an unusual way and to encourage them not only to buy the car, but also to live the adventures with it.
People who love Jeep also love adventure. That was the starting point of our thinking. So, in order to reach the Jeep Grand Cherokee’s adventurous consumer, we sent boxes containing objects from very distant places: rocks from Patagonia, twigs from the Peruvian Amazon rainforest and water from a lake in Tierra del Fuego. Along with the objects, we also sent the exact coordinates for the objects’ places of origin and a proposal: return the rock, twig or water to where they came from, traveling this route by Jeep. Whoever actually made that trip would have all the hotel costs paid by Jeep.
The promotion gave people the chance to do something they love: facing an adventure. Unlike a common promotion, the box people received didn’t have a gift, but an object that should be returned. Therefore what people really got was an excuse to take the car and make their way to where the box contents should be returned. As a further motivation, Jeep would agree to pay for the lodging of the ones who faced the adventure. Linking Grand Cherokee 2011 with this adventure was the best way to introduce it to this audience.
The client had a high response rate: 30% of total people who received the boxes got in contact for more information about the car. And 12% of people actually bought the new Jeep Grand Cherokee 2011. This is an impressive figure, since the result the client used to get with similar actions was never more than 5%.
Advertising Agency: Leo Burnett Brasil
Creative Director: Ruy Linderberg
Art Director: Alexandre Pagano
Copywriter: Cesar Herszkovicz
Volkswagen Netherlands have just launched a fantastic new Facebook promotion called the VW Fanwagen. Centered around two of their most icon vehicles, the Campervan and the Beetle, Facebookers have the chance to vote on which one they want rebuilt into a one of a kind, fully specced up social media hub. Features of the classically styled, yet fully featured vehicle include a social media dashboard where your friends status updates will be printed out in real time, a like thumb shaped gear stick and a revolving relationship status on the numberplate!
All fans have to do is head over to their Facebook page and cast their vote on who they want to win, Beetle vs Campervan. Participants then add a part to the vehicle, share with friends, and then sit back and wait for the result! As you can see below, the VW Campervan is certainly leading the charge, and I’m not surprised considering you can still buy a VW Beetle!
Advertising Agency: Achtung!, Netherlands
Objective: to launch LG SolarDom with its selling point: “The new microwave that can cook food faster.”.
Creative Solution: we create robotic-seafood in multiple varieties that you can cook in our microwave. We selected one of the biggest department stores in South East Asia as the scene for our creative solution. This fish tank is located within the food court. We let Grilled Saba with Soya, Fried Mackerel and Deep-fried Shrimp swim like real fish in a tank inside the food court. With the headline – “Ready to eat. LG Solardom cooks food 4 times faster.” This clearly demonstrated our idea that the LG SolarDom can cook food faster so it’s like taking fresh fish out of a tank and eating it right away.
Results: the electronic section within the department store saw 60% increase in consumer inquiries.
Advertising Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul, Marcus Rebeschini
Executive Creative Director: Jon Chalermwong
Art Director: Somchok Kunjaethong
Copywriter: Parist Auttayatamavittaya