Serviceplan for Santec Security Systems - No escape

Gas Station (2009)

The goal was too show all opportunities of video control systems in an surprising way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.
Chief Creative Officer: Alexander Schill
Creative Director: Axel Thomsen
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Production Company: Cobblestone Filmproduction
Director: Pekka Hara
Silver Lion

ATM (2009)

Chief Creative Officer: Alexander Schill
Creative Director: Axel Thomsen
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Production Company: Cobblestone Filmproduction
Director: Pekka Hara
Shortlist

Bank/Jewellers (2010)

Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler, Christoph Nann
Art Director: Till Diestel
Copywriter: Rudolf Novotny
Illustrator: CDaniel Kramer

Prison (2011)

Once a thief is in the focus of a Santec video camera there’s barely a chance not to be identified by the police and end up in jail. In other words: There is no way to escape. To show this fact in a surprising way, we made a spot in which the delinquents literally experience how quickly they will end up in jail after getting filmed by a Santec security camara. While robbing a private house, the picture suddenly freezes the thieves. A team of Santec workers enter the room and changes the crime scene into a prison cell. After the last worker leaves the scene again, the picture moves on and the deliquents find themself in a prison cell – quiet irritated about what happened. So once they enter the picture, they can’t escape jail anymore. The goal was too show all opportunities of video control systems in a surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler, Christoph Nann
Art Director: Till Diestel
Copywriter: Rudolf Novotny, Marc Vosshall
Production Company: Cobblestone Filmproduction
Director: Axel Laubscher
Bronze Lion

About these ads

---