Ogilvy South Africa for Harley Davidson (2004/2007) – Born to be creative

Harley Davidson Rentals (Tattoo) – 2004


Creative Director: Gerry Human
Copywriter: Neil Ross
Art Director: Mike Groenewald
Photographer: David Prior
Bronze Lion

Harley Davidson T-shirt – 2004


Creative Director: James Daniels/Gerry Human
Copywriter: Bridget Johnson
Art Director: Mike Groenewald
Photographer: David Prior

Harley Davidson (Charity Event) – 2005


Creative Director: James Daniels/Gerry Human
Copywriter: Irene Perrevos
Art Director: Jayson Dicks
Photographer: David Prior

Harley Davidson (Bikes for women) – 2006


 Creative Director: Fran Luckin
Copywriter: Bridget Johnson
Art Director: Vanessa Gibson, Robyn Bergmann
Photographer: Clive Stewart
Gold Lion for the campaign

Harley Davidson Motorcycles (Dog/Baby/Granny) – 2006


 Creative Director: James Daniels
Copywriter: Konstant Van Huyssteen
Art Director: Mike Groenewald
Photographer: David Prior
Silver Lion for the campaign

Harley Davidson Motorcycles (Ronnie’s Sex Shop) – 2006


 Creative Director: James Daniels
Copywriter: Konstant Van Huyssteen
Art Director: Mike Groenewald
Photographer: Mike Lewis
Bronze Lion

Harley Davidson Aftershave (Shaving Cut) – 2006


 Creative Director: Fran Luckin
Copywriter: Trevor Sacks
Art Director: Suzanne Strydom
Photographer: Clive Stewart
Shortlist

Harley Davidson (Breakfast Run) – 2006


Creative Director: Fran Luckin/Gerry Human
Copywriter: Derek Shevel
Art Director: Karry Barry
Photographer: Robyn Vickers

Harley Davidson Clothing (Fire/Pee/Smoke) – 2006


Future Riders Apparel
Creative Director: Fran Luckin/Gerry Human
Copywriter: Derek Shevel
Art Director: Karry Barry
Photographer: Kary Barry

Harley Davidson Tour (Class photo) – 2006


Creative Director: Fran Luckin
Copywriter: Sanele Ngubane
Art Director: Peter Little
Photographer: Shahn Rowe
Shortlist

Harley Davidson Motorcycles (Affair) – 2006

The man who rides a Harley-Davidson commands the kind of respect that’s way beyond anything the average guy will ever experience.
Creative Director: Fran Luckin
Copywriter: Bennie Du Plessis, Derek Shevel
Art Director: Karry Barry
Production Company: FreshWater Film
Director: Slim Grippa
Shortlist

Harley Davidson Clothing (Boots/Jeans/Shirt) – 2007




Creative Director: Gerry Human/Jonathan Beggs
Copywriter: Alison Hingle
Art Director: Mike Martin
Photographer: David Prior

Harley Davidson Veteran Club (Veterans) – 2007


Creative Director: Gerry Human/Fran Luckin
Copywriter: Haidee Nel
Art Director: Vanessa Gibson
Photographer: David Prior

Harley Davidson Gay Tours (Tours) – 2007


Creative Director: Gerry Human
Copywriter: Bridget Johnson
Art Director: Robin Bergmann
Photographer: David Prior

Harley Davidson Pin Up Calendar – 2007


The Brief
To showcase Harley’s customisable bikes to a growing market of lady riders in a fresh and interesting way.
The Solution
We took the idea of the perennial bikers’ ‘pin-up’ calendar and gave it a little twist. We replaced the girls with typical Harley guys posing suggestively on 6 classic Harleys that are customisable for women. The calendars were then mailed to prospective lady buyers on the Harley database.
The Results
The calendars met with hugely positive responses both from our client and the lady riders themselves. An initial print run of 1000 calendars was mailed to the market but due to high demand, two additional editions were ordered and sold at breakfast runs. Although not initially intended as items for sale, the revenues generated from sales were a welcome bonus

Creative Director: Gerry Human/Fran Luckin
Copywriter: Bridget Johnson
Art Director: Vanessa Gibson
Photographer: David Prior
Shortlist

About these ads

One Comment on “Ogilvy South Africa for Harley Davidson (2004/2007) – Born to be creative”

  1. parvez says:

    Harley Davidson is perfect in any field…


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