Harley Davidson Rentals (Tattoo) – 2004
Harley Davidson T-shirt – 2004
Harley Davidson (Charity Event) – 2005
Harley Davidson (Bikes for women) – 2006
Harley Davidson Motorcycles (Dog/Baby/Granny) – 2006
Harley Davidson Motorcycles (Ronnie’s Sex Shop) – 2006
Harley Davidson Aftershave (Shaving Cut) – 2006
Harley Davidson (Breakfast Run) – 2006
Harley Davidson Clothing (Fire/Pee/Smoke) – 2006
Harley Davidson Tour (Class photo) – 2006
Harley Davidson Motorcycles (Affair) – 2006
The man who rides a Harley-Davidson commands the kind of respect that’s way beyond anything the average guy will ever experience.
Creative Director: Fran Luckin
Copywriter: Bennie Du Plessis, Derek Shevel
Art Director: Karry Barry
Production Company: FreshWater Film
Director: Slim Grippa
Harley Davidson Clothing (Boots/Jeans/Shirt) – 2007
Harley Davidson Veteran Club (Veterans) – 2007
Harley Davidson Gay Tours (Tours) – 2007
Harley Davidson Pin Up Calendar – 2007
To showcase Harley’s customisable bikes to a growing market of lady riders in a fresh and interesting way.
We took the idea of the perennial bikers’ ‘pin-up’ calendar and gave it a little twist. We replaced the girls with typical Harley guys posing suggestively on 6 classic Harleys that are customisable for women. The calendars were then mailed to prospective lady buyers on the Harley database.
The calendars met with hugely positive responses both from our client and the lady riders themselves. An initial print run of 1000 calendars was mailed to the market but due to high demand, two additional editions were ordered and sold at breakfast runs. Although not initially intended as items for sale, the revenues generated from sales were a welcome bonus
Creative Director: Gerry Human/Fran Luckin
Copywriter: Bridget Johnson
Art Director: Vanessa Gibson
Photographer: David Prior
To promote the sequel-spin-off from the ‘Shrek’ series, ‘Puss In Boots’, DreamWorks have created a parody of Wieden+Kennedy’s much adored ‘The Man Your Man Could Smell Like’ for Old Spice.
Puss In Boots – one of the most beloved characters of the Shrek universe – tells the hilarious and courageous (daring, bold, brave) tale of Puss’s (Antonio Banderas) early adventures as he teams with mastermind Humpty Dumpty (Zach Galifianakis) and the street-savvy Kitty (Salma Hayek) to steal the famed Goose that lays the Golden Eggs.
Playstation 3/Blue Ray
Harry Potter at PVR Cinema
ODEL Department Store – Harry Potter Promotion
Promotion done at the Department Store ODEL, for the release of the new Harry Potter book. The spoon was magically moving in the cup on its own.
This simple yet innovative deployment immediately captured the public’s attention. A captured video was posted on youtube and became one of the top 40 most linked videos of that week, resulting in 53,880 views, as well as newspaper and TV coverage.
With an investment of merely Rs.2,000 (USD20), the campaign generated a total of Rs.100,000 (USD1,000) in Advertising Value Equivalent (AVE). The entire stock of 150 books was completely sold out in hours, generating a total revenue of Rs.412,500 (USD4,125). The Return on Investment for this project mounted up to 256 times.
ODEL, Colombo’s premier department store, had to compete with all the major bookstores who were frantically promoting pre-bookings for the much-anticipated “Harry Potter and the Deathly Hallows”.
We wanted to bring a bit of Harry Potter Magic to ODEL. Shoppers at Odel’s in–store eateries were amazed to witness a self-stirring cup of coffee. Beside it lay a mock copy of the “Deathly Hallows” carrying the message, “Book your copy right now for a deposit of Rs.500.”
Videomarathon 2003 – Reality sucks
BED Club – Drag Show
Electronic Arts – Harry Potter and the Order of the Phoenix
LT Libreria Tecnica
Suzuki Motorcycles School
Odyssey Multimedia Center – Harry Potter and The Deathly Hallows
Harry Potter BlueRay Collection – Promotion
The objective of the promotion
To advertise the arrival of the Harry Potter saga in high definition at Livraria Cultura.
We’ve recreated one of the most famous passages in the saga – the passage through platform 9-3/4, using a technology called fogscreen. We’ve projected over a smokescreen the wall of the platform. So, people could cross the “brick wall” as if they were wizards.
By it’s innovativeness, it was an important attraction in the store, taking customers directly to the movie’s shelf, prompting an interaction with consumers, enjoyment for all ages, hundreds of spontaneous mentions in blogs about advertising, innovation, the series fan clubs among others, in Brazil as well as abroad. It allowed a “magic” experience for consumers, bringing them close to the series reality.
Titanic Magazine – Harry Potter Dies Promotion
The objective was to create a low budget promotion reinforcing the Titanic’s image as Germany’s number one satire magazine while generating new subscribers. On 27.10.2007, the very day when the last Harry Potter book was finally released with much ceremony, the Titanic, in true kill-joy spirit, revealed on various advertising mediums around the book’s point of purchase (pedestrian zones and book stores) that Harry would supposedly die on page 652, thereby eliciting the very strong reactions that a magazine of its nature is meant to.
What better way to promote Germany`s No. 1 satire magazine, famous for eliciting both malicious joy and laughter in equal measures, by creating a promotion that would do just that. The response was overwhelming: after the promotion the number of subscribers increased by 2,3 %. And the following edition of the Titanic magazine was sold out so the print run had to be increased by 5 %.
For the consumers this promotion was confirmation that Titanic is the best, therefore meanest satire magazine in Germany.
Red Peppers Audio Boks
Terramycin Plus Ointment
Beloura Shopping Center
Harry Potter at The Sun Theatre – Ambient
Seventy MM – Online Book
Mike Hutcheson’s book
Coca-Cola Cinema Ticket
Coca-Cola wanted to invite some executives from important Spanish companies and their families to the Première of the latest Harry Potter film. We were asked to create an invitation for that event that could fit in a A5 envelope.
Harry Potter is a film based on the power of magic so we came up with the idea of a blank card, with no text. A magic card. So in order to read the text you had to use a trick. The magic trick was rubbing the surface with a wet cloth. But of course the text would disappear again after a while.
No response was expected in any way by this action. However Coca-Cola got a lot of congratulations calls.
Kinokuniya Bookstores – Harry Potter mounth
Winnie the Pooh teaser trailer: How do you spell adventure?
Newcastle Brown Ale announces today an out of home advertising campaign so innovative that it truly lives up to the beer’s nickname: “The One and Only.” Building on Newcastle’s highly successful appeal to “Taste the Lighter Side of Dark,” three branded public art projects will debut this summer in San Diego – all designed to get people talking, texting, posting and “checking in,” as they check out what Newcastle has to offer. The curtain lifts on the first project “Trapped in a Schooner” at the historic Del Mar Racetrack in time for opening day, July 20th.
“Trapped in a Schooner” will entertain race fans through an optical illusion. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale (what a pity).
“Newcastle Brown Ale is all about breaking conventions. It’s a dark beer that’s surprisingly easy to drink. And this campaign is all about doing something that goes way beyond conventional advertising,” says Charles Van Es, Director for Newcastle Brown Ale. “Our drinkers won’t settle for an ordinary ale, and we wanted to give them something extraordinary this summer, with these engaging, one of a kind projects.”
From the race track to the pubs, Newcastle Brown Ale will be encouraging fans and friends to post pictures of the Summer Spectaculars to their personal social media networks. Foursquare check-ins at the Schooner installation will also be rewarded with special Newcastle Brown Ale merchandise, furthering the buzz and word of mouth value of these projects.
“We think the guys who drink Newcastle, are a bit different. As a discovery brand, the consumers who order a Newcastle make a conscious choice to stand apart from the perceptions that most domestic beers thrive upon, so it was important for our out-of-home to reflect the sense surprise people have when they try our ale…in other words “it’s not what you might have first thought”, adds John Vitro, Executive Creative Director. “By getting people to engage and participate in the marketing we have the chance to express the wit, intelligence and wry smile that could only come from a British import like Newcastle.”
Advertising Agency: Vitro, San Diego
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Paul Lambert, Kevin Lukens
Copywriter: Schuyler Vanden Bergh
Ariston was a brand of kitchen appliances manufactured by Merloni Elettrodomestici SpA, a 1975 establishment and the predecessor entity to Indesit Company. Giuliano Gnagnatti, the Managing Director of Merloni Domestic Appliances UK in the early- to mid-1990s, was credited with the ingenious “On and On” Ariston marketing campaign, the apex of which was a 1994 advertisement; the long form runs to two-and-a-half minutes.
This masterpiece features – with increasing intensity and ingenious use of repetition – various family members utilising Ariston washing machines, fridges and cookers for their quotidian needs: a young lady pulling a glitzy party dress from the washing machine and gliding into the night with her handsome dance partner; a boy throwing his football jersey at the floor, with his loving, exasperated mother popping it into the same appliance; a father teasing his child with the prospect of ice lollies from the freezer; and the lady of the house in modest finery, playing the role of hostess.
This cyclical drama was played out to the aural backdrop of the theme from the Nintendo Game Boy iteration of RoboCop, soundtrack as unlikely as it was perfect.
Advertising agency: Gold Greenless Trott
Creative Director: Tim Mellors
Copywriter: Tim Mellors
Art Director: Graham Fink
Production company: The Moving Picture Production Company, UK
Director: Richard Dean
Paws.org (against the brutal killing of dogs)
Iams Pet Food
Lafarge (Roof Products)
Bundesverband Tierschutz Animal Rights
Comics (Home Delivery)
Loewe Flat TV
Friends of Valkenberg Fund
Animal Anti-Cruelty League
MetLife (Insurance and Financial service)
Francisco Sayans. Interactive Media Manager, PlayStation
To launch the new PS 3 game, DC Universe Online, in which you can create your own superhero or villain by choosing powers, abilities and, of course, your custom suit, we created a tailor shop that specializes in handcrafting custom suits for heroes and villains. So you can make your suit a reality and can live the same experience as the game in the offline world.
To announce the opening, we spoke directly to the people it mattered to most, from gamers and comic fans to media in general. We catered each type of media and location to capture their attention.
- Direct to special media.
- Flyers on comic stores.
- Posters on games stores.
- Videos on social media.
- Web to book appointments.
To make Mr. Lee’s logo, we needed to express duality, mixing heroes and villains. And to mix the old fashion and discrete look of a tailor shop with a modern touch of PlayStation. To create the logo we used the PlayStation symbols together with a tailoring icon: needles. And for Mr. Lee’s corporate identity we created a logo that express duality, mixing heroes and villains. So we used the Superman logo shape together with the kriptonite icon.
All posters were created based on artistic printing, a decorative style born in England at the end of the 19th century. Clearly this is is the style Mr. Lee was looking for when he open his shop in 1934.
A tailor shop that specializes in handcrafting custom suits for heroes and villains. You can make your suit a reality and can live the same experience as the game in the offline world. The engaging experience began deciding whether to be a hero or vallain, fill out a questionnaire, and get measured. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.
While waiting to be attended by Mr. LEE, people could play the game for the first time and get inspired to think about their suits. The Madrid shop was more successful than Gotham city´s. The appointments were all filled in just a few hours and hundreds of suits were ordered. The earn media represented 4000% Return On Investment to the brand. And we are talking about news content, not advertising.
Mr. Lee quickly became a top news item appearing in all major Spanish TV channels in prime time.
-10 Foreign Newspapers.
-All major Spanish newspapers.
-Even Florentino Fernandez, the “Connan o Brian” of Spain, did an imitaiton of Mr Lee on his primetime show.
The earn media represented 4,000% Return On Investment to the brand. And we are talking about news content, not advertising.
Once in the tailor shop, the media and the people in general had to decide whether to be a hero or vallain, fill out a questionnaire, and get measured. The custom suit was first created within the game and then an illustrator drew a sketch and gave it to the client together with an estimate.
While waiting to be attended by MR LEE, people could play the game for the first time and get inspired about their suits.
The Madrid shop was more successful than Gotham city´s. The appointments were all filled in just a few hours and hundreds of suits were ordered.
The earn media represented 4,000% Return On Investment to the brand. And we are talking about news content, not advertising.