Exclusive Books – Biographies Peephole Boxes
Posted: August 2, 2011 Filed under: Ambient, Cannes Lions, Case History, Press/Outdoor, South Africa | Tags: Ambient, beatles, biographies, Cannes Lions, Case History, Exclusive books, Head, inside, madonna, Mugabe, Ogilvy, Paris Hilton, peephole boxes, yoko ono Leave a comment »
The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.
Advertising Agency: Ogilvy Johannesburg
Chief Creative Officer: Fran Luckin Executive
Creative Director: Fran Luckin/Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Art Director: Mike Martin/Ian Broekhuizen/Mike Groenewald
Illustrator: Flip Hutton/Jo Dal/London
