Mini Christmas Box
Posted: July 22, 2011 Filed under: Cannes Lions, The Nederlands, Case History, Press/Outdoor, Car, Ambient | Tags: 99 euro, Ambient, Amsterdam, box, brand experience, Cannes Lions, Case History, christmas box, Christmas trees, Cooper, december, Guerilla, JWT, Martin Van Der Werf, Mini, Outdoor, present, rubbish bags, silver lion, Thijs De Boer, Thom Van Rijckevorsel, Thomas Reinold, trash, Ubachswibrun Leave a comment »
2009 was the year of MINI’s “99 euro” campaign. MINI was looking for a closing offensive within this campaign for the month of December. The goal was to convey the MINI brand experience in combination with the low price. We used the familiar day-after-Christmas street scene: rubbish bags, Christmas trees, and the cardboard boxes our presents came in. A recognisable scene that MINI also makes intriguing. Because all over the city, we see a MINI Box on people’s doorsteps with a big “99 euro” price-tag. This is how we showed that MINI falls under the category of “affordable presents”.
Advertising Agency: Ubachswibrun/JWT, Amsterdam
Creative Director: Thijs De Boer/Martin Van Der Werf
Copywriter: Thomas Reinold
Art Director: Thom Van Rijckevorsel
