Volkswagen Tiguan – Translator

Advertising Agency: AlmapBBDO, São Paulo

Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Julio Andery
Copywriter: Marcelo Nogueira
Production Company: Fat Bastards
2nd Production Company: Movieart
Director: Pedro Becker
Post Production: Fat Bastards


France 24 – The Birds

We all know the role of social networks and Internet in spreading revolutions in Tunisia, Egypt and Libya.Social networks are now an essential source of information, as evidenced by the results obtained by France24, the French international news channel that broadcasts in three languages (French, English and Arabic).
It’s mainly the Arabic language version that broke all audience records during this period. But the channel as a whole has benefited from an increase in audience : in March 2011, france24.com experienced a peak in traffic with nearly 14 million visits and about 59 million page views.
The channel has also been very successful on Twitter thanks to its intense coverage of the Arab Spring, with a large amount of tweets dedicated to the topic, which enabled the channel to quintuple the number of followers of its Twitter account since the beginning of the year.
Based on these exceptional results, France24 and its agency Marcel have decided to highlight the link between freedom of information and freedom of expression on Internet.

Advertising Agency: Marcel Paris
Executive Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Directors: Souen Le Van
Copywriters: Martin Rocaboy
Illustrator/Gadhafi: Marie Morency
Illustrator/Mubarak: Souen Le Van
Illustrator/Ben Ali: KIM Florence Lucas
Production Company: Mr Hyde, Paris, France
Director: Philippe Grammaticopoulos
Music/Artist title: Christophe Juli


Axe Full Control – Premature Perspiration

Advertising Agency: Ponce, Buenos Aires
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios, Ricardo Armentano, Joaquin Cubria
Creative Director: Juan Manuel Montero, Rafael Santamarina
Art Director: Juan Manuel Montero
Copywriter: Rafael Santamarina
Production Company: Primo
Director: Nico, Martin
Sound Design: La Casa Post Sound
Music: Swing Musica
Post Production: Pickle


Sony Cyber-Shot – Einstein/Marylin



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Executive Creative Director: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky, Ignacio Ferioli
Art Director: Ignacio Ferioli
Copywriter: Diego Medvedocky
Production Company: Garlic Films
Director: Marcelo Burgos


MTV – Balloons

Brief Explanation:
MTV Brazil Was Undergoing Several Transformations. The Generation Who Had Grown Up With The Station Was Giving Way To A Younger One, With New References. Our Greatest Challenge Was To Show The Historic Importance Of MTV To These New Viewers, While Showing A Path To Be Followed, Signalling The Ever Pioneering Character Of The Station.

Describe The Brief From The Client:
MTV Was About To Celebrate Its 21st Anniversary In Brazil. We Needed A Film That Would Communicate The Auspicious Event And Recall The Station’s Great Moments, Positioning It To The Audience With The Concept “The Music Never Stops”.

Description Of How You Arrived At The Final Design:
Balloons Are A Worldwide Icon For Celebration. The Idea Was To Tell The Stories And Show The Characters Of MTV’s 21 Year’s Existence With Balloons. The Essential Ingredients In The Implementation Were Simplicity And A Wealth Of Detail, Two Apparently Contradicting Factors.

Indication Of How Successful The Outcome Was In The Market:
The Film Was Shown On Several Movie Theatres And On MTV Itself, Generating Thousands Of Comments On Specialized Websites And Definitely Positioning MTV As The Station Where Music Never Stops.

Advertising Agency: Loducca Sao Paulo

Creative: Dulcidio Caldeira, Andre Faria, Guga Ketzer
Creative Director: Cassio Moron, Marco Monteiro, Pedro Guerra
General Creative Director: Guga Ketzer
Production: Paranoid
Director: Duldicio Caldeira
Photography: Alexandre Ermel
Animation: Daniel Semanas
Final Art: Sindicato VFX
Sound Track: Hilton Raw


Andes Beer – Friend Recovery




Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Creative Director: Fernando Militerno
Creatives: Charlie Lanus, Pedro Porcaro
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin


Heineken – Entrance/The perfect Date

Advertising Agency: Wieden + Kennedy, Amsterdam

Executive Creative Director: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Production Company: Sonny
Director: Fredrik Bond
Director of Photography: Mattias Montero


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